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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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  • Financial Services
  • Carrie Johnson

  • For eBusiness & Channel Strategy Professionals

    Client Inquiry:Customer Communication Involved With Money Movements

    Carrie JohnsonApril 05, 2011

    When customers transfer monies between accounts, there are different ways by which the bank advises them when it's completed -- SMS texting, letter confirmation, telephone call, etc. Does Forrester...

    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition

      Budgets And Costs Spike For B2B And Financial Services Firms

      Carrie JohnsonApril 13, 2011

      eBusiness budgets have risen steadily since 2008. In our annual survey of eBusiness and channel strategy professionals, we find that B2B and financial services firms in particular have dramatically...

      • Downloads: 811
      • Rating:

    • For eBusiness & Channel Strategy Professionals

      Client Inquiry:Aggregation Services Used By US Banks

      Carrie JohnsonApril 12, 2011

      In the US, what is the percentage of online banking consumers who use account aggregators? How many US financial services (FS) firms provide account aggregation services: 1) retail banks; 2) pure...

      • For eBusiness & Channel Strategy Professionals

        Report:Mobile Channel Strategy: An Overview

        How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

        Peter Wannemacher, Carrie JohnsonJune 02, 2011

        Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

        • Downloads: 2166

      • For eBusiness & Channel Strategy Professionals

        Client Inquiry:Will Customers Pay For Alerts?

        Carrie JohnsonMarch 31, 2011

        What is customers' attitude around paying for alerts? Are there ones they would pay for and others they would not pay for? How much would they be willing to pay? Is anyone using alerts from a...

         
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