Forrester

For Marketing Leadership Professionals

Report:US Marketers: Stay Ahead Of 2D Bar Code Adoption

Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere...

• Downloads: 341

For CIO Professionals

Report:Welcome To The Empowered Era

An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

• Downloads: 1198

For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

• Downloads: 99

For CIO Professionals

Report:The Social CIO

Future Look: The Social Business And Collaboration Playbook

Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...

• Downloads: 546

For Marketing Leadership Professionals

Tool:Marketers Can Tap Consumer Trust In Offline Channels To Bring Consumers Online

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 33

For CIO Professionals

Report:US Tech Market Outlook For 2012 To 2013

Improving Economic Prospects Create Upside Potential

CIOs care about tech market trends for three reasons: 1) to understand how much other firms are spending on information and communications technologies (and where); 2) to determine where they ought...

• Downloads: 1202
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For Marketing Leadership Professionals

Report:Portable Media Players Must Evolve With Cloud Or Become Extinct

Strategies To Counter Disruptive Smartphone Competition

Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

• Downloads: 469

For CIO Professionals

Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

• Downloads: 252

For Marketing Leadership Professionals

Report:Consumers Need Cloud-Based Products Now

Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe

Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

• Downloads: 1169

For Marketing Leadership Professionals

Tool:European Consumers Are Now Online 24x7

For CIO Professionals

Report:Budgets And Priorities: Global Benchmark 2012

Strategic Planning Forrsights For CIOs

CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

• Downloads: 448
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For Marketing Leadership Professionals

Tool:European Smartphone Owners Are More Likely To Share Files/Storage Across Multiple PCs

For Marketing Leadership Professionals

Report:Disruptive Trends 2011

Product Innovation At Market Leaders Must Leverage Disruptive Strategies

The pace of innovation now is ferocious: In every part of people's digital lives, everything is changing fundamentally. The Internet is everywhere. The last analog media types are becoming...

• Downloads: 2073

For Marketing Leadership Professionals

Tool:More Than 20% Of German, Swedish, And Dutch Households Have More PCs Than People

For Marketing Leadership Professionals

Tool:US 2D Bar Code Adopters

For CIO Professionals

Report:Smart Computing Connects CIOs With The Business

Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems

It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

• Downloads: 710
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For CIO Professionals

Report:US Tech Market Outlook Dims For 2012 To 2013

US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

• Downloads: 563

For Customer Experience Professionals

Report:Customer Experience Trends: Leaders At FedEx, Time Warner Cable, And USAA Weigh In

A Panel Discussion At The 2010 Customer Experience Forum

Highlights of the Trends In Customer Experience panel at Forrester's Customer Experience Forum 2010 included a debate about the need for a chief customer officer (CCO), a prediction that "Web sites...

• Downloads: 1054

For CIO Professionals

Report:Segmenting The US Tech Market

SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

• Downloads: 424

For Marketing Leadership Professionals

Tool:Consumers Now Carry Multiple Devices, But Only The Mobile Phone Is A Truly 24x7 Device

For Marketing Leadership Professionals

Report:Case Study: CNN iReport's Mobile Army Of Creators

An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

• Downloads: 252