Forrester

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Web-Influenced Retail Sales Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares,...

• Downloads: 17

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 37

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2011 To 2016 (Latin America)

ForecastView Spreadsheet

Online retail forecast (Latin America): Online retail spending by category in Brazil and Mexico. Includes online buyers and online spending per buyer by categories such as computer hardware and...

• Downloads: 12

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q2 2011

The European Technographics Benchmark Survey, Q2 2011, surveyed 22,501 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is...

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Adult Online Survey, Q4 2010 (US)

Forrester conducted an online survey fielded in November 2010 of 4,006 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,006), there is 95%...

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 318
• Comments: 3

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Online Retail Spending Forecast (US): Online retail spending by 30 retail categories such as PCs, apparel, housewares, and consumer electronics and baby products. Includes metrics, by category, such...

• Downloads: 14

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Benchmark Survey, Q3 2011 (US)

Forrester conducted a 20-minute phone survey fielded in June and July 2011 of 3,028 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 3,028),...

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Benchmark Survey, Q2 2011

The Russian Technographics Benchmark Survey, Q2 2011, surveyed 3,105 respondents in urban Russia. This survey is based on adults ages 16 and older. Taylor Nelson Sofres (TNS) weighted the data by...

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

European Consumer Technographics®

This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

• Downloads: 43

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2011, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 1707

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Youth Online Survey, Q3 2010 (US)

Forrester conducted an online survey fielded in September 2010 of 4,681 young US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N = 4,681), there is 95%...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Youth Online Survey, Q3 2011 (US)

Forrester conducted an online survey fielded in September 2011 of 4,588 young US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N=4,588), there is 95%...

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

• Downloads: 1795

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 33

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Benchmark Survey, Q3 2012 (China, Hong Kong, India, Japan)

Forrester conducted the Asia Pacific Technographics Benchmark Survey, Q3 2012 of 9,569 consumers ages 18 and older in Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Wuhan,...

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)

Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Can Court Multichannel Catalog And TV Shoppers

Retailers want to engage multichannel shoppers — that much they know. But who these shoppers are and how retailers go about courting them are entirely different stories. Below is a profile of...

• Downloads: 370

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2010 To 2015 (Western Europe)

ForecastView Spreadsheet

Online Retail Spending Forecast (Western Europe): Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online buyers and average online spending by...

• Downloads: 15

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

• Downloads: 12

For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

Latin American Consumer Technographics®

Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...

• Downloads: 36

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific

Asia Pacific Consumer Technographics®

For the past six years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. Similar to recent years, this dedicated report helps companies understand the online...

• Downloads: 110

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)

Forrester conducted an online survey fielded in November 2011 of 5,998 individuals ages 16 to 75 in top urban cities/states of Mexico and Brazil and top urban cities/provinces of Argentina. In...

For Marketing Leadership Professionals

Report:Digital Natives: A Demographic Overview

North American Technographics®

Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Downloads: 145