Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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191 results in Everything

  • Public Sector
  • For CIO Professionals

    Report:US Tech Market Outlook For 2012

    Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

    The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

    • Downloads: 1150
  • For CIO Professionals

    Report:Kenya IT Opportunity 2010 Data Tables

    These are the data tables for the report "Kenya IT Opportunity 2010." This report highlights the dynamics of the IT market in the African country of Kenya, discusses the economic conditions...

    • Downloads: 15
    • Rating:
  • For CIO Professionals

    Report:Uganda IT Opportunity 2010

    This document highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

    • Downloads: 17
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Charts & Figures:Outsourcing Drivers In Emerging Asia Are Business-Related

    Emerging Asia Steps Up

  • For CIO Professionals

    Report:Australia, China, And India Set The Pace In Asian IT Services

    Individual Country Dynamics Drive Growth And Industry Maturity

    Different factors will drive the growth of the IT services and outsourcing industries in Australia, China, and India. In Australia, as-a-service offerings, mobile application development, and mobile...

    • Downloads: 862
    • Rating:
  • For CIO Professionals

    Report:Uganda IT Opportunity 2010 Data Tables

    These are the data tables for the report "Uganda IT Opportunity 2010." The report highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions...

    • Downloads: 6
    • Rating:
  • For Enterprise Architecture Professionals

    Tool:Top Challenges Are Creating A Road Map, Evangelizing, And Ensuring A Customer Focus

  • For Application Development & Delivery Professionals

    Tool:A Number Of Business Issues Are Driving The Need For Improvement

  • For CIO Professionals

    Tool:Allocation Of IT Budget By Industry

  • For CIO Professionals

    Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

    Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

    During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

    • Downloads: 494
    • Rating:
  • For CIO Professionals

    Report:Public Sector IT Opportunity: Singapore

    This document provides a comprehensive background of public sector dynamics in Singapore in order to enable vendor strategists to address market opportunities more successfully. Particular focus is...

    • Downloads: 16
  • For Security & Risk Professionals

    Report:Smart Computing Fuels Biometrics Growth

    How Biometrics Enable Smart Computing Solutions

    Biometrics is already a growing market today in a variety of applications. Smart Computing will help to fuel biometrics growth as smart applications call for a greater level of security and...

    • Downloads: 516
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: United Arab Emirates

    This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

    • Downloads: 23
    • Rating:
  • For CIO Professionals

    Report:Public Sector Market Analysis: Pakistan

    This document provides a comprehensive background of the dynamics in the public sector market in Pakistan. This analysis will allow vendor strategists to address market opportunities in Pakistan more...

    • Downloads: 9
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:IT Infrastructure In Asia Pacific 2010-2011: End User Adoption Trends

    This document identifies the infrastructure (server, client, storage, OS) profile of end user organizations in Asia Pacific Excluding Japan (APEJ) for vendor strategists. The report focuses on IT...

    • Downloads: 27
  • For CIO Professionals

    Report:Best Practices: Implementing OpenOffice.org

    OpenOffice.org Finds Success When Fit To Purpose And Focused On People

    A decade ago, OpenOffice.org promised a free and accessible productivity suite to rival Microsoft Office. By enterprise market share standards it's far from the success once envisioned. But for...

    • Downloads: 360
  • For Security & Risk Professionals

    Report:Simplify Cybersecurity With PCI

    Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

    US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

    • Downloads: 228
  • For CIO Professionals

    Report:Process-Driven Transformation Will Depend On Stronger Business-IT Partnerships

    How IT Will Forge Lasting Relationships With Process Owners And Process Teams

    Business process transformation requires an unprecedented level of collaboration among business owners, process teams, and IT, three groups not accustomed to working together. IT usually limits...

    • Downloads: 465
  • For Infrastructure & Operations Professionals

    Report:China Appliance Market Dynamics, 2013 To 2017

    Understanding of and interest in appliances is surging in China as organizations there struggle to manage massive growth while simultaneously using traditional infrastructure and platforms to...

    • Downloads: 59
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Orchestration Models

    Service Providers Offer New Models To Address Emerging Buyer Needs For Cloud

    Forrester recently interviewed leading services providers around their offerings built for XaaS technologies (i.e., software-as-a-service, platform-as-a-service, and testing-as-a-service). We also...

    • Downloads: 1572
  • For CIO Professionals

    Report:Tech Vendor Outlook For The US In 2012 To 2013

    Software And IT Consulting Services Have The Best Prospects

    The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster in...

    • Downloads: 919
    • Comments: 1
    • Rating:
  • For Security & Risk Professionals

    Report:Japan Cloud Computing 2010: End User Adoption Trends

    This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...

    • Downloads: 32
  • For Sourcing & Vendor Management Professionals

    Client Inquiry:Enterprise Resource Planning Success Stories

    What are some enterprise resource planning (ERP) success stories and metrics?

    • For Enterprise Architecture Professionals

      Tool:Not All Process Change Practices Are Created Equal

    • For CIO Professionals

      Report:UAE: IT Opportunity 2011

      This document provides vendor strategists with an overview of the dynamics of the IT market in the UAE, the economic conditions prevailing in the country, and provides systematic analysis of the key...

      • Downloads: 34
    • For Application Development & Delivery Professionals

      Tool:More Than 75% Of Surveyed Firms Have B2B Integration Upgrade Plans

     
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