Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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eBusiness & Channel Strategy (28)
Application Development & Delivery (19)
Customer Experience (19)
CIO (16)
Enterprise Architecture (12)
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- Application Development & Delivery (19)
- CIO (16)
- Customer Experience (19)
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- Enterprise Architecture (12)
- Infrastructure & Operations (4)
- Security & Risk (1)
- Sourcing & Vendor Management (1)

Methodology

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For eBusiness & Channel Strategy Professionals
Report:Trends In China's eCommerce Market
How Online Retail In China Is Evolving Differently From Other Major Markets
Zia Daniell WigderJanuary 11, 2011
China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...
- Downloads: 1371
For Application Development & Delivery Professionals
Tool:More Than 40% Of Respondents Reported Having A Comprehensive Integration Solution
Ken VollmerJuly 12, 2010
For eBusiness & Channel Strategy Professionals
Report:Postmortem: US Online Holiday Season, 2010
Wallet Share Shifts Online As Shoppers Embrace Retailers' Multichannel, Promotional Approaches
Patti Freeman EvansMarch 03, 2011
The 2010 online retail season represented a continuation of the midrecession progress that was made in 2009, with sales growing at or above Forrester's projected 16%. Black Friday and Cyber Monday...
- Downloads: 300
For Customer Experience Professionals
Charts & Figures:Satisfaction With Phone Interactions Varies Widely In Some Industries
Kerry BodineApril 11, 2011
For Enterprise Architecture Professionals
Report:Trends 2011: The State Of Business Process Change Maturity
Our Survey Shows That Firms Are Not Ready For Sustainable BPM
Alexander Peters, Ph.D.March 29, 2011
From our recent survey of 153 business process professionals who drive business process change initiatives across a wide spectrum of industries, we found that 59% of the survey respondents operate...
- Downloads: 595
For eBusiness & Channel Strategy Professionals
Report:The Global eCommerce Opportunity
Landscape: The eCommerce Globalization Playbook
Zia Daniell WigderApril 17, 2013
Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...
- Downloads: 364
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Why Amazon Matters Now More Than Ever
Sucharita Mulpuru, Brian K. WalkerJuly 26, 2012
As Amazon.com has grown aggressively in recent years, expanded into diverse businesses, and achieved profitability, its impact on the eBusiness and retail sectors is now top of mind. For many...
- Downloads: 1605
- Comments: 1
- Rating:
For CIO Professionals
Report:The Business Impact Of Mobile Engagement
Business Case: The CIO's Mobile Engagement Playbook
Ted SchadlerDecember 18, 2012
Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...
- Downloads: 671
- Rating:
For eBusiness & Channel Strategy Professionals
Report:US Online Retail Forecast, 2011 To 2016
eCommerce Tops $200 Billion In 2011
Sucharita MulpuruFebruary 27, 2012
eCommerce sales continue to grow rapidly, having topped $200 billion in 2011. Forrester expects that online sales will grow from 7% of overall retail sales to close to 9% by 2016. Key drivers of this...
- Downloads: 2090
- Rating:
For Customer Experience Professionals
Report:Conversations With Customer Experience Leaders: Maersk Line's Jesper Engelbrecht Thomsen
Paul HagenFebruary 15, 2012
In 2009, Maersk Line asked Jesper Engelbrecht Thomsen, vice president of customer service, to take on the role of improving customer experience enterprisewide. Faced with increasing competition and...
- Downloads: 249
For Customer Experience Professionals
Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries
Megan BurnsNovember 19, 2010
Client Inquiry:What Are Customer Expectations Around Customization Of Packing Slips By Ship Country?
Martin GillJune 28, 2011
There is discussion in my company around returns forms (packing slips) — we will be shipping out orders from five different websites (five different brands). There is discussion about having...
For eBusiness & Channel Strategy Professionals
Report:What Stops Consumers From Buying Online
Inhibitors Of Online Shopping Behavior In Europe
Patti Freeman Evans, Andrea CariniOctober 29, 2010
Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are...
- Downloads: 751
For Enterprise Architecture Professionals
Tool:Top Challenges Are Creating A Road Map, Evangelizing, And Ensuring A Customer Focus
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For eBusiness & Channel Strategy Professionals
Report:Trends 2012: Online Retail In Australia Will Finally Hit Its Stride
Mobile Will Accelerate While Retailers Will Combine Speed With Scale
Steven NobleDecember 20, 2011
Online retail is booming in Australia — and with 93% of households set to gain access to gigabit broadband in the years ahead, today's growth is just the beginning. In 2012, five trends will...
- Downloads: 356
For Application Development & Delivery Professionals
Tool:Of Respondents With A CIS, More Than 90% Reported That They Use It To Support EDI
Ken VollmerJuly 12, 2010
For CIO Professionals
Report:Business Process Initiatives Focus On Customer Experience And Cost Reduction
Alexander Peters, Ph.D., Derek MiersSeptember 22, 2011
These data charts are based on the Q2 2011 Global Forrester/IQPC Business Process Maturity Online Survey.
- Downloads: 36
For Customer Experience Professionals
Report:Want Loyalty? Improve Your Call Center Customer Experience
Call Center Satisfaction Ties To Loyalty Across 11 Industries
Kerry BodineMay 13, 2011
Call center satisfaction correlates with three loyalty metrics: consumers' willingness to repurchase, reluctance to switch, and likelihood to recommend. Call satisfaction also correlates highly with...
- Downloads: 828
For eBusiness & Channel Strategy Professionals
Report:German Online Retail Overview, 2011
Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers
Martin GillSeptember 30, 2011
The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...
- Downloads: 658
- Rating:
For Application Development & Delivery Professionals
Tool:Respondents Reported A Variety Of Technical Problems With Existing EDI/B2B Solutions
Ken VollmerJuly 12, 2010
For Customer Experience Professionals
Tool:Satisfaction With Phone Interactions Varies Widely In Some Industries
Kerry BodineMay 13, 2011
For Enterprise Architecture Professionals
Tool:Not All Process Change Practices Are Created Equal
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For CIO Professionals
Report:What CEOs Of Small Software Companies Need To Do In 2011
How To Find The Best Opportunities In A High-Growth Market
Andrew BartelsJuly 07, 2011
The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of cloud...
- Downloads: 792
For Customer Experience Professionals
Tool:Call Center Satisfaction Correlates With Future Purchases
Kerry BodineMay 13, 2011
For CIO Professionals
Report:US Tech Market Outlook For 2012 To 2013
Improving Economic Prospects Create Upside Potential
Andrew BartelsApril 04, 2012
CIOs care about tech market trends for three reasons: 1) to understand how much other firms are spending on information and communications technologies (and where); 2) to determine where they ought...
- Downloads: 1202
- Rating:
For Application Development & Delivery Professionals
Tool:More Than 80% Of Surveyed Firms That Plan To Upgrade Will Do So Within 12 Months
Ken VollmerJuly 12, 2010

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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For eBusiness & Channel Strategy Professionals

Report:Trends In China's eCommerce Market

For Application Development & Delivery Professionals

Tool:More Than 40% Of Respondents Reported Having A Comprehensive Integration Solution

For eBusiness & Channel Strategy Professionals

Report:Postmortem: US Online Holiday Season, 2010

For Customer Experience Professionals

Charts & Figures:Satisfaction With Phone Interactions Varies Widely In Some Industries

For Enterprise Architecture Professionals

Report:Trends 2011: The State Of Business Process Change Maturity

For eBusiness & Channel Strategy Professionals

Report:The Global eCommerce Opportunity

For eBusiness & Channel Strategy Professionals

Report:Why Amazon Matters Now More Than Ever

For CIO Professionals

Report:The Business Impact Of Mobile Engagement

For eBusiness & Channel Strategy Professionals

Report:US Online Retail Forecast, 2011 To 2016

For Customer Experience Professionals

Report:Conversations With Customer Experience Leaders: Maersk Line's Jesper Engelbrecht Thomsen

For Customer Experience Professionals

Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

Client Inquiry:What Are Customer Expectations Around Customization Of Packing Slips By Ship Country?

For eBusiness & Channel Strategy Professionals

Report:What Stops Consumers From Buying Online

For Enterprise Architecture Professionals

Tool:Top Challenges Are Creating A Road Map, Evangelizing, And Ensuring A Customer Focus

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: Online Retail In Australia Will Finally Hit Its Stride

For Application Development & Delivery Professionals

Tool:Of Respondents With A CIS, More Than 90% Reported That They Use It To Support EDI

For CIO Professionals

Report:Business Process Initiatives Focus On Customer Experience And Cost Reduction

For Customer Experience Professionals

Report:Want Loyalty? Improve Your Call Center Customer Experience

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

For Application Development & Delivery Professionals

Tool:Respondents Reported A Variety Of Technical Problems With Existing EDI/B2B Solutions

For Customer Experience Professionals

Tool:Satisfaction With Phone Interactions Varies Widely In Some Industries

For Enterprise Architecture Professionals

Tool:Not All Process Change Practices Are Created Equal

For CIO Professionals

Report:What CEOs Of Small Software Companies Need To Do In 2011

For Customer Experience Professionals

Tool:Call Center Satisfaction Correlates With Future Purchases

For CIO Professionals

Report:US Tech Market Outlook For 2012 To 2013

For Application Development & Delivery Professionals

Tool:More Than 80% Of Surveyed Firms That Plan To Upgrade Will Do So Within 12 Months

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