Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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Benjamin Ensor
Consumer Technographics
eCommerce

For eBusiness & Channel Strategy Professionals
Report:Using Video To Drive Online Financial Services Sales
How Financial Services eBusiness Executives Can Use Online Video
Sabine Poltermann, Benjamin EnsorAugust 11, 2011
More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...
- Downloads: 797
- Rating:
For eBusiness & Channel Strategy Professionals
Report:The State Of Mobile Banking 2012
Landscape: The Mobile Banking Strategy Playbook
Benjamin Ensor, Tiffani Montez, Peter WannemacherAugust 13, 2012
Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and...
- Downloads: 1518
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For eBusiness & Channel Strategy Professionals
Tool:Italy Is Starting To See A Generational Divide In Channel Use
Benjamin EnsorDecember 1, 2011
For eBusiness & Channel Strategy Professionals
Charts & Figures:UniCredit Banca Educates Customers On How To Detect Online Fraud
Benjamin EnsorDecember 1, 2011
For eBusiness & Channel Strategy Professionals
Report:The State Of Mobile Banking In Europe 2012
Mobile Banking Is A Major Strategic Shift, Not Just Another Channel
Benjamin EnsorJuly 17, 2012
Most European banks have now launched their mobile offerings, and customers are steadily adopting mobile banking: 21% of European Net users with a mobile phone now use at least one form of mobile...
- Downloads: 683
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For eBusiness & Channel Strategy Professionals
Report:Market Overview: Personal Financial Management Solutions
A Global Guide To Choosing White-Label Personal Financial Management
Benjamin EnsorSeptember 27, 2011
Online personal financial management (PFM) is rapidly moving up the priority lists of many eBusiness executives at banks and wealth management firms worldwide. Executives who want to offer online...
- Downloads: 815
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For eBusiness & Channel Strategy Professionals
Report:European Financial Comparison Shopping Continues To Grow
Make Comparison Shopping A Fundamental Element Of Your Online Strategy
Benjamin EnsorAugust 25, 2011
Nearly four in 10 European online financial product researchers used financial comparison sites last year — a number that has grown from 29% in 2007. Comparison sites play an increasingly...
- Downloads: 276
For eBusiness & Channel Strategy Professionals
Report:How UK Banking Customers Use Different Channels, 2011
Executives Need To Put Digital Touchpoints At The Heart Of Their Strategies
Benjamin EnsorJanuary 30, 2012
Online banking has changed the way people use other banking channels over the past decade. Even so, half of UK adults still visit a branch each month. eBusiness and channel strategy executives need...
- Downloads: 659
For eBusiness & Channel Strategy Professionals
Report:Understanding Online Payment Preferences In Europe
Alternative Payment Systems Provide Opportunities For European Merchants
Benjamin Ensor, Sabine PoltermannAugust 29, 2011
The European online payment landscape is highly fragmented, with different payment methods achieving varied adoption levels across European countries. One in two European online buyers does not own a...
- Downloads: 974
For eBusiness & Channel Strategy Professionals
Report:How Italian Banking Customers Use Different Channels, 2011
Benjamin EnsorDecember 1, 2011
The use of digital banking channels has grown rapidly in Italy, which has the highest mobile banking adoption in Europe — while the growth of branch use has come to a halt. Channel strategy...
- Downloads: 319
- Comments: 1
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For eBusiness & Channel Strategy Professionals
Report:How French Banking Customers Use Different Channels, 2011
Benjamin EnsorDecember 9, 2011
Banking channel use is changing in France as customers slowly turn away from traditional channels like branches and the telephone to use digital channels like Internet and mobile banking. Digital...
- Downloads: 345
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For eBusiness & Channel Strategy Professionals
Report:Customer Advocacy 2011: How Customers Rate European Banks
Benjamin EnsorJanuary 18, 2012
In the midst of the recession and ongoing sovereign debt crisis, only 29% of Europeans believe their bank acts in their best interest. However, some banks rank much higher than others in our customer...
- Downloads: 269
- Rating:
For eBusiness & Channel Strategy Professionals
Report:How Dutch Banking Customers Use Different Channels, 2011
Benjamin EnsorSeptember 13, 2011
The Netherlands continues to be the leader in online banking adoption in Europe. With just 9% of Dutch consumers using branches and 85% using online banking each month, the Web has become the heart...
- Downloads: 442
For eBusiness & Channel Strategy Professionals
Report:How Spanish Banking Customers Use Different Channels, 2011
Benjamin Ensor, Sabine PoltermannOctober 31, 2011
Spanish banks have been at the forefront of banking innovation in Europe, yet customer behavior in Spain has been slow to change. Spanish customers are more likely than customers almost anywhere in...
- Downloads: 362
- Comments: 1

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

Industry

Region

For eBusiness & Channel Strategy Professionals

Report:Using Video To Drive Online Financial Services Sales

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Banking 2012

For eBusiness & Channel Strategy Professionals

Tool:Italy Is Starting To See A Generational Divide In Channel Use

For eBusiness & Channel Strategy Professionals

Charts & Figures:UniCredit Banca Educates Customers On How To Detect Online Fraud

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Banking In Europe 2012

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Personal Financial Management Solutions

For eBusiness & Channel Strategy Professionals

Report:European Financial Comparison Shopping Continues To Grow

For eBusiness & Channel Strategy Professionals

Report:How UK Banking Customers Use Different Channels, 2011

For eBusiness & Channel Strategy Professionals

Report:Understanding Online Payment Preferences In Europe

For eBusiness & Channel Strategy Professionals

Report:How Italian Banking Customers Use Different Channels, 2011

For eBusiness & Channel Strategy Professionals

Report:How French Banking Customers Use Different Channels, 2011

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2011: How Customers Rate European Banks

For eBusiness & Channel Strategy Professionals

Report:How Dutch Banking Customers Use Different Channels, 2011

For eBusiness & Channel Strategy Professionals

Report:How Spanish Banking Customers Use Different Channels, 2011

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