About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
An Empowered Document: Your Collaboration Strategy Should Be People-Centric, Not Tech-Centric
Technology is diffusing throughout your business, and traditional means of IT oversight have become less effective in this age of empowered HEROes. Enterprise architects (EAs) should use new means of...
Most enterprise architects (EAs) instinctually recognize the value that clean and trustworthy metadata can provide in terms of delivering IT efficiency, business agility, and improved information...
Landscape: The EA Method Playbook
Digital is increasingly part of products and services offerings — provoking disruption to the old ways of doing things. Companies are facing uncertain market changes and economic conditions,...

Business Services Unify Portfolios And Help Firms Manage Business Change
Business capability maps are an excellent conceptual tool for planning and assessment. But your business runs on the physical implementation of people, process, information, and technology, and while...
What To Expect When Evaluating Offerings
Forrester's recent evaluation of the enterprise architecture management suite (EAMS) market uncovered a wide variety of current vendor capabilities and future visions of the EAMS market. While each...
A challenging trend for enterprise architecture teams is extending their influence across the enterprise, and a prerequisite for achieving this influence is a deep understanding of "what's going on...
Mega International, Troux Technologies, Software AG, And Alfabet Lead This Upcoming Category
Forrester evaluated 10 of the leading enterprise architecture management suite (EAMS) vendors across 89 criteria and found that Mega International (Mega), Troux Technologies, Software AG, and alfabet...
Business Impact: The EA Method Playbook
This report outlines the business impact of Forrester's solution for enterprise architecture (EA) executives who want to enhance their current EA method to address both agility and costs at the same...

Apply Business Architecture Techniques To The Business Of IT
IT's implementation of process improvement frameworks such as the IT Infrastructure Library (ITIL), project portfolio management (PPM), and the Software Engineering Institute's (SEI's) Capability...
There are interesting debates all around the globe about whether there is the need for a next gen EA framework. James Lapalme recently published an excellent article: Three Schools of...
Last week I finally published the third document in the collection "EA Involvement In IT Governance": "Integrate EA With ITIL Service Portfolio Management." It follows the two previous documents...
Executive Overview: The EA Method Playbook
Faced with continuous change — from technology innovations, new markets, and competitive shifts — businesses must become more agile. Sustainable business agility, the ability to...

Performance Management: The EA Method Playbook
A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...

Enterprise architects I talk with are struggling with the pace of change in their business. We all know the pace of change in business, and in the technology which shapes and supports our business,...
There are multiple maturity models and associated assessments for Data Governance on the market. Some are from software vendors, or from consulting companies, which use these as the basis for...
An enterprise architecture (EA) tool can be a significant investment because of both the cost of the purchase or subscription and the cost of implementation. The best approach to demonstrate value is...

My colleagues Ted Schadler and Josh Bernoff are preparing the launch of their coauthored new book, Empowered, after the success of Josh Bernoff’s Groundswell. Basically, Empowered’s...
Agree On Agility Objectives With Business Units
Since Forrester published the original version of this report in 2007, few firms have adopted a strict definition of agility. Given the recent uncertainty, CEOs are talking even more about agility,...
As Forrester’s EA tools analyst specialist, I am regularly receiving inquiries from EA teams that are encountering trouble choosing the "single repository of truth" for the entire enterprise....
The Foundation For Data Governance, Tooling, And More
Metadata management is the foundation for data governance, management, and use. But despite this, firms have a spotty record of collecting, harmonizing, and managing the metadata inherent in their...
Business pressures have forced IT management to begin applying formal management disciplines to the delivery of IT services. In the past decade we have seen the rise of portfolio and project...
A Third Generation Of Tools Addresses Broader IT Management Needs
The EA tools market is transitioning to offer a new generation of products. As EA teams extend their scope, they are looking for tools that help them with their strategic objectives and engage a...