About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Landscape: The Workforce Enablement Playbook
2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...
Business Case: The Workforce Enablement Playbook
This report outlines Forrester's guidance for developing a business case to justify a BYOD program to support your workforce computing strategy. Supporting the growing number and increasing diversity...

Each year, Forrester analysts field over 20,000 inquiries on a variety of topics, which provide insight into the key issues and challenges facing our clients in a variety of roles, including CIOs,...
Firms are expanding beyond basic applications, deploying line-of-business mobile applications to address the needs of specific workers including the sales force, help desk, supply chain, logistics,...
Last week, Microsoft unveiled its Windows Phone 7 software, which is dramatically different from this company’s previous software for mobile devices. This new mobile operating system software...
Demand For Enterprise Mobility Solutions Creates Vendor Opportunities
Enterprise mobility momentum remains a hot area of opportunity for vendors. Enterprises are prioritizing mobility initiatives as a key strategic focus, expanding the use of smartphone devices, and...
AT&T Reclaims No. 1 Position
AT&T announced plans to purchase T-Mobile USA from Deutsche Telekom for $39 billion in cash and stock. If regulators approve the deal, AT&T will be the largest wireless carrier in the US, leaping...
Results from Forrester's Q2 2012 Forrsights Workforce Employee Survey show that more than two-thirds of North American and European information workers who use a computer for work an hour...
Last week Verizon Wireless announced it will begin selling Apple’s iPhone 4 to customers in February 2011. The new relationship between Verizon Wireless and Apple terminates the exclusive...
On December 5th, Verizon Wireless launched its Long Term Evolution (LTE) network in 38 cities and in over 60 airports. This deployment signals the beginning of the 4G/LTE wars. The fuss over 4G/LTE...
I&O Should Manage Mobile Complexity Through A Corporate App Store
Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

An Empowered Report: How Vendors Will Meet The Requirements Of Emerging Segments Of Mobile Workers
Enterprise mobility momentum continues to grow, evidenced by increased corporate support for a broad array of smartphones; expanding support of mobile applications for employees, customers, partners,...
During the past few months, telecom service providers including AT&T, Sprint and Verizon have highlighted their roadmaps and deployment plans for 4G network technologies. These 4G technologies...
This report provides insight into corporate mobility adoption trends based on results from Forrester's Forrsights surveys of IT mobility decision-makers and end user workers in North American and...
Last week Verizon held its Verizon Developer Community (VDC) Conference in Las Vegas, where the company unveiled an updated and newly branded Verizon Apps store, which replaces the VCast app...
Enterprises of all sizes must support a multitude of mobile devices and applications that run over a wide range of mobile operating systems, as well as update devices and applications every few...
Integrate Mobile Application Management Into Your Mobility Strategy
Proactive IT executives are extending their mobility strategies beyond deploying and managing mobile devices and platforms with primarily corporate email access to include a wide range of mobile...
Performance Management: The Mobile Security And Operations Playbook
This report outlines the performance management of Forrester's solution for infrastructure and operations (I&O) executives working on mobile security and operations. This report is designed to help...
2011 presents vendors and service providers with a variety of opportunities to address emerging trends in the enterprise mobility and telecommunications market. In results from Forrester's Forrsights...

The mobility priorities of small and medium-size businesses (SMBs) are increasingly similar to those of enterprise organizations. Results from Forrester’s survey of IT decision-makers in SMB...
During the past year, many companies have revisited their corporate mobility initiatives, device support, and mobile application deployment strategies. In addition, a growing number of firms are...
Focus Quickly Shifts From Managing Mobile Devices To Managing Apps And Data
The managed mobile environment services market is about to go through a fundamental change. Currently, traditional providers focus on managing the device and its security. Moving forward, Forrester...
Manage Mobile Complexity Through A Corporate App Store
Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...
