About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Skills And Staffing: The Data Security And Privacy Playbook
This report discusses skills and staffing implications of Forrester's solution for security and risk (S&R) professionals to act in developing their organization's data security and privacy strategy....
Stakeholder Needs: The Data Security And Privacy Playbook
This report outlines Forrester's solution for security and risk executives seeking to develop a data privacy and protection program and gain stakeholder support. As a security and risk (S&R)...
Redefining Your Competition, Partners, And Value Proposition When Everyone's A Security Vendor
The IT security market is about to undergo a significant transformation toward becoming a services-led market. Several disruptive trends are overwhelming end user IT security practices, and the...

Benchmarks: The Data Security And Privacy Playbook
I recently attended Trend Micro’s Insight 2012 event for an update on corporate and product strategy from Trend executives, hear from partners and enterprise customers about their experiences...
Rethinking Data Discovery And Classification For Data Security
Defining data via data discovery and classification is an often overlooked, yet critical, component of data security and control. Security and risk (S&R) pros can't expect to adequately protect data...

Policy And Procedures: The Data Security And Privacy Playbook
Data defense is the fundamental purpose of information security. To defend your data, there are only four levers you can pull — controlling access, inspecting data usage patterns for abuse,...

Your customers are consumers too. They don’t turn into business bots when they set foot in the enterprise. Whether your organization sells a product or a service to enterprises or consumers,...
How are banking companies using biometric technologies today? How urgent is the need to deploy such technologies?
Identifying Dominant Players And Mapping Challenges To Opportunities
As the number of smart, sensor-rich IP-enabled devices grows, so does the demand and scramble to secure these connected devices. But no one tech or security vendor can do it alone. The variety of...
A Snapshot Of Adoption From The InformationWeek 500
Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...
Business Impact: The Data Security And Privacy Playbook
Protecting customer data such as credit card information, log-in credentials, and personally identifiable information is an important part of enterprise IT security. Such data fuels a large and...

Executive Overview: The Security Architecture And Operations Playbook
We've all heard about the "evolving threat landscape." In biology, evolution is a process that takes millions of years to occur as a result of small changes in successive generations. Mutations, on...
Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...
We live in a world where an increasing number devices and objects — from medical implantable devices to cars — come with sensors to communicate with each other and transmit information to...
Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook
US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...
Benchmarks: The Security Architecture And Operations Playbook
Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about security architecture and operations. Analysis of B2B survey data from Forrester's...

Success Requires Vendors To Change Features, Positioning, And Sales Enablement
Despite the recent spate of high-profile security breaches, many chief information security officers (CISOs) find themselves marginalized by their peers and disconnected from their business's...

Forrester's Data Security And Control Framework
Forrester segments the problem of securing and controlling data into three areas: 1) defining the data; 2) dissecting and analyzing the data; and 3) defending and protecting the data. We refer to...

Keeping up with the threat and IT landscape, looking ahead to future technology and disruptive technologies, and keeping up with the regulatory landscape to identify what it means to your...
How Biometrics Enable Smart Computing Solutions
Biometrics is already a growing market today in a variety of applications. Smart Computing will help to fuel biometrics growth as smart applications call for a greater level of security and...
Before we get too far along into 2013, I’d like to take a moment to reflect back on the events of 2012. Thanks to our friends at CyberFactors*, this is what we saw: Overall 1,468 (publicly...
From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...

I spent a jam-packed day with security software and services provider AVG last week, checking out their 2013 product line-up for free antivirus and paid premium products, and participating in...
Consumer attitudes toward security solutions are changing markedly. Consumers are becoming more concerned about Internet risks, more savvy about the protection measures they need to take, more...
I’m very excited to kick off survey development for upcoming Forrester Forrsights surveys that will feature security content. Continuing on from previous years will be the Forrsights...