About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Business Impact: The Data Security And Privacy Playbook
Protecting customer data such as credit card information, log-in credentials, and personally identifiable information is an important part of enterprise IT security. Such data fuels a large and...

We live in a world where an increasing number devices and objects — from medical implantable devices to cars — come with sensors to communicate with each other and transmit information to...
Benchmarks: The Security Architecture And Operations Playbook
Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about security architecture and operations. Analysis of B2B survey data from Forrester's...


Benchmarks: The Data Security And Privacy Playbook
Success Requires Vendors To Change Features, Positioning, And Sales Enablement
Despite the recent spate of high-profile security breaches, many chief information security officers (CISOs) find themselves marginalized by their peers and disconnected from their business's...

Forrester's Data Security And Control Framework
Forrester segments the problem of securing and controlling data into three areas: 1) defining the data; 2) dissecting and analyzing the data; and 3) defending and protecting the data. We refer to...

Benchmarks: The Mobile Security And Operations Playbook
This report outlines the benchmarks of Forrester's solution for security and risk (S&R) executives working on mobile security and operations initiatives. This report provides a benchmark of budgets,...

Benchmarks: The Data Security And Privacy Playbook
This report outlines the benchmarks for Forrester's solution for security and risk (S&R) professionals looking to develop their organization's data security and privacy strategy. Throughout the year,...

Cybersecurity And Services Fuel The Next Phase Of Market Growth
In Q3 2010, Forrester surveyed 2,058 IT security decision-makers at North American and European small businesses and enterprises to gauge the current state and identify the key trends and future...