About Forrester
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Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...
By Boris Evelson We all know that the war of fighting the proliferation of spreadsheets (as BI or as any other applications) in enterprises has been fought and lost. Gone are the days when BI and...
Wanted to run the following two questions and my answers by the community: Q. What is the average age of reporting applications at large enterprises? A. Reporting apps typically involve source data...

I recently asked my Twitter followers if they had good examples of queries, business questions that SQL can't do. It turns out a better question is "what SQL can't do easily", so I thought...
BI projects are never short, and, alas, many of them don't end since a fast-paced business environment often introduces new requirements, enhancements, and updates before you're even done...
Why, oh, why is it that every time I hear about a BI project from an IT person, or from a business stakeholder describing how IT delivered it, with few exceptions, these are the stories plagued with...
As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...
Over the years we’ve learned how to address the key business intelligence (BI) challenges of the past 20 years, such as stability, robustness, and rich functionality. Agility and...
HR Analytics Help Improve Workforce Recruiting, Performance, And Learning
Human resources (HR) analytics have taken on new importance as organizations strive to hire, develop, and retain the best employees to remain competitive in fields where efficiency and human...
Forrester is in the middle of a major research effort on various Big Data-related topics. As part of this research, we’ll be kicking off a client survey shortly. I’d like to...
We all work very hard to make our BI initiatives, programs, platforms, applications, and tools very successful. We need a break. And what better way to relax than to joke about what we do? So... as...
Assessment: The Business Intelligence Playbook
Forrester's business intelligence (BI) maturity self-assessment model helps BI professionals quickly assess the maturity of their current-state environments. It also allows BI pros to benchmark their...
This diagnostic tool is designed to help you understand the potential long-term cost-of-ownership savings that your organization can realize from the use of specialized business intelligence database...
I get many questions on this subject and it often turns into almost a religious debate. Let's throw some structure into it. Here's a decision-to-raw-data stack. Decisions Strategy Policies...
I get tons of questions about "how much it costs to develop an analytical application." Alas, as most of us unfortunately know, the only real answer to that question is “it depends.” It...
Business intelligence (BI) continues to be front and center on the agendas of businesses of all sizes and in all industries and geographies. Ever-increasing data volumes, complexity of global...
As we predicted more than three years ago, BI software and services are converging. Today, Deloitte announced its acquisition of the assets of the BI SaaS vendor Oco. This is a great...
These data charts are based on the June 2011 Global Big Data Online Survey.
Do you think you are ready to tackle Big Data because you are pushing the limits of your data Volume, Velocity, Variety and Variability? Take a deep breath (and maybe a cold shower) before you...
I get many inquiries on the differences and pros and cons of MOLAP versus ROLAP architectures for analytics and BI. In the old days, the differences between MOLAP, DOLAP, HOLAP, and ROLAP were...
Executive Overview: The Business Intelligence Playbook
How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...
This set of data charts presents the findings from Forrester's Q4 2010 Global BI Maturity Online Survey. The data charts also highlight the differences and trends from our Q4 2009 survey.
We have many questions about business intelligence (BI): 1) If we invest in visualization-based discovery tools, is a dashboard still needed? 2) Some firms claim a data warehouse is no longer needed...
This is a very smart move by Oracle. Until the Siebel and Hyperion acquisitions, Oracle was not a leader in the BI and analytics space. Those acquisitions put them squarely in the top three together...
“… and they lived happily ever after.” This is the typical ending of most Hollywood movies, which is why I am not a big fan. I much prefer European or independent movies that leave...