About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
In the last couple of years, an increasing number of technology companies have discovered, or rediscovered, or redefined their own portfolio. Here are a few examples of where you can see this new...
Now that we've posted the outline for our study of thought leadership in the technology industry, it's a good time to take stock of our success so far. It's important to start the...
A common question we analysts hear from our clients is, "How do we scale our Agile efforts?" Now, let's be clear: the question is not how to get Agile to work in a large project. Sure, there are...

The Real Effects Of Compliance Defy Expectations
At Each End Of The Innovation Process, You Need A Different Kind Of Lab
In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from...
Complexity is the nemesis of application developers everywhere. While software products' complexity may be, to a great extent, unavoidable, we don't have to complicate software development to...
Every office has a gadget fetishist. These people can be indicators of technologies that might be interesting, but they're not 100% reliable. It's in the nature of experimentation to make...
The just-published overview of the requirements tool market is, at bottom, a story of unrecognized success. The requirements tool market has grown rapidly along several measures, including the...
Steve Ballmer's presentation to financial analysts this Thursday deserves a special place in the business wing of the Museum of FUBAR. After months of Apple iPad commanding the attention of, oh,...
Now that Agile has moved into the mainstream, it is encountering a whole new raft of challenges, including compliance. The word on the street for at least the past couple of years is that trying to...
Over the weekend, I attended the Silicon Valley Product Camp, one of the yearly un-conferences for product managers in the US, Canada, and beyond. During one of my sessions, a look into the role of...
Follow The Road Map Toward Agile Success At Achieving Compliance
The application development and delivery teams that have achieved the greatest success in balancing Agile practices with compliance requirements treat compliance as a product. From building the...
A recent conversation with executives from Clarizen, a software company in the work/project/task management realm, shows how profoundly SaaS can change the innovation process in technology companies....
Practically everyone who visits the Vatican stops to take a picture of the Swiss Guards. Ditto for the Queen's Guard at Windsor Castle, the Royal Life Guards at Rosenborg Castle in Copenhagen,...
As someone who has worked in development teams, I take it for granted that not everyone on the team has the same needs and interests. A twenty-something Java developer, fresh out of college, is...
A new business model is emerging, and it depends heavily on software development. Many companies are dropping many of the traditional barriers between product development and customers. Without...
As readers of this blog know, I see a lot of benefits in using serious gaming to make better product and development decisions. Consulting firms like Enthiosys and Booz Allen Hamilton use different...
We've been talking about the next stage of application life-cycle management (ALM) for several years now. As my colleague Dave West argued, the vision of ALM 2.0 is clear, compelling, and...
Requirements Go From Unfortunate Necessity To Strategic Asset
Requirements have undergone a quiet revolution — the conversations have moved from a focus on the high cost of bad requirements to the positive value of good requirements. Not satisfied with...
Use Serious Games To Generate New Insights About Your Customer
One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...
Agile Teams Develop Strategies For Being Compliant While Staying Agile
Experience shows that Agile and compliance are not as incompatible as they might seem. Forced to deal with onerous compliance requirements, Agile teams have crafted strategies for dealing with each...
By now, the arguments for improving product requirements are very familiar – all too familiar. Bad requirements lead to misconceived projects, many of which fail outright. The...
Today was our first official update to the research plan (a.k.a. the development document) for our project investigating thought leadership in the technology industry. A quick refresher: this...
All next week, colleague Dave West and I will be at Agile 2010. On Monday, I'm doing a workshop on the effect of Agile in technology companies, in the rest of the organization beyond the...
Road Map: The Agile And Lean Playbook
This report outlines Forrester's recommended road map for application development and delivery (AD&D) professionals working on Agile and Lean. This report is designed to help you during the planning...

Democracy is great, right? We'd all prefer to have direct participation in the decisions that affect our lives, from which multimillionaire will represent us common folk to which features...