About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Refining The Sourcing Life Cycle To Accommodate Changes In The Technology Landscape
New technologies, new service delivery models, and new competitive challenges are forcing companies to reconsider the way they source technologies for the business. While in the past cost was the...

As market pressures and changing customer expectations force firms to utilize more supplier-based solutions, the need to professionally manage this supply becomes vital. Whereas in the past,...
What does a vendor management system look like and what are the vendor qualifications (certifications, ethics, compliance, etc.)?

Vision: The SVM Practice Playbook
How To Source VMS And MSP Solutions Today
Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools for...

What is the industry framework for vendor segmentation for a VMO?
Rumors became official on Tuesday: Siemens succeeded in finding a viable partner to buy its IT Solutions and Services (SIS) business. For all of us following the market in the past it wasn’t a...
What are additional roles/responsibilities of the VMO?
Processes: The SVM Practice Playbook
Many sourcing and vendor management (SVM) clients struggle to define the core process responsibilities of their job — and that's no surprise given the number of activities that SVM is...

The VMO is becoming more and more important for companies. As such, the demand to create a structure is prominent. To avoid pitfalls and get a jump-start on this, we at Forrester designed a workshop...
What do I have to do to prepare for defining a sourcing strategy?
Most smart sourcing professionals know that making smart sourcing decisions can result in a significant competitive advantage for their business. Yet in the face of rapid tech market changes,...
Executive Overview: The SVM Practice Playbook
Rapid changes in technology offerings, along with growing demand for technology-driven innovation, are forcing companies to rely much more heavily on their suppliers. More and more companies are...

It Empowers The Workforce, But Puts Pressure On Security And Risk
Clients often ask Forrester why they should pay for desktop video solutions when there are free consumer market solutions that could be available to everyone in the organization. This is a valid...
What are the dos and don'ts in setting up a vendor management office (VMO)?
Today's Tool Sets Improve Supplier Management Through Integration And Workflow
Sourcing organizations have matured, and sourcing and vendor management's integration with internal and external stakeholders will be the key to delivering value going forward. Forrester believes...

Sourcing and vendor management (SVM) organizations are the professional link between the internal business demand and the external supply resources. SVM professionals have to engage with business...

The Forrester SVMO Maturity Model is designed to provide SVM professionals with a brief self-assessment tool that enables SVM organizations to evaluate their program maturity, articulate the...
Focus On A Supplier's Market Performance, Not Just Its Delivery Performance
The increasing importance of innovation and strong vendor management to most sourcing and vendor management (SVM) professionals is having a major effect on the dynamics of sourcing strategy. In...
In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...
A Hot Market, But Questions About ROI, Vendors, And Integration Remain
Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...
What tools should I use for IT Outsourcing Governance?
In the realm of IT services sourcing, the strategic decisions and vendor selection process for your company's applications and infrastructures are perhaps the most important. Your service...

Hi everybody. I'd like to get your opinion on the discussion about RfP versus RfS (Request for Solution). How do you see the difference? I am always using the term RfP for the activities to...
Generation Y's Presence In The Workforce Is Changing Sourcing Strategy
The rising importance of a digital native workforce is one of the key reasons that organizations seek to create a dynamic workplace — a workplace in which employees can work independent of time...
Was the introduction of the Ford Model T an improvement or an innovation over the horse drawn wagon? As an SVM professional, you may ask, “Why is this question important for me?” But as...