About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
These data charts are based on the June 2011 Global Big Data Online Survey.
I’ll be chairing Big Data World Europe on September 19 in London; in advance of that event, here are a few thoughts. Since late 2011, we’ve seen the big data noise level eclipse cloud and...
Business Case: The Emerging Technology Playbook
The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...


I’ve been following a couple of 2011 developments that together may determine the next big technology winners and losers. To get your click, I’ve been obscure in my title. Spiders refers...
Positioning Your Firm To Capitalize In A Sea Of Information
Opportunities to improve the bottom line exist in a flood of information; however, gaining insight from data becomes challenging as it grows extremely large. Emerging technology applies the power of...
As I dig into my initial research, it dawned on me – some technology trends are having an impact on information management/data warehouse (DW) architectures, and EAs should consider these when...
I just saw something that makes a point I covered in a technology trends briefing for a client yesterday. After getting my Sun-dried Ethiopia Harrar (a $3.45 “clover-brewed,”...
I heard a great analogy from a client recently; buying new technology is like buying a new car - there are a lot of different strategies. Some people want a new car every couple of years and pay a...
Just attended a Big Data symposium courtesy of IBM and thought I’d share a few insights, as probably many of you have heard the term but are not sure what it means to you. No. 1: Big Data is...
Many organizations expect EAs to be the source of technology innovations. They are broadly knowledgeable, experienced, connect-the-dots kind of people you might naturally expect to come up with...
It's that time again, and we are busy updating our annual report, "The Top 15 Trends EA Should Watch." For this year, we have expanded the number of analysts contributing to the research,...
Greetings — thanks for taking the time to read my inaugural blog! Let me introduce myself by way of continuing a discussion that I started at Practicing EA and CIO.com on innovation...
Vision: The Emerging Technology Playbook
Emerging information technology has been a key enabler of business evolution since the 1960s and shows no signs of letting up. As we move beyond simple digitization of information to digital business...
When we get used to something, we often think it will never change, but it does eventually; who bought a house in 2006 and assumed the value would surely keep going up? We are working at an...
Executive Overview: The Emerging Technology Playbook
Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...
Do you have any examples of a document where the infrastructure framework was organized into sections?
As promised in my blog last week, here is part 2. In part 1, I introduced the two trends reports we did this year and showed the list of trends for business technology. These are trends and...
Last fall, a member of our enterprise architecture community asked a simple question — how do you represent IT strategy on a single page? What resulted was the most read and commented...
#next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; }The term “one-trick pony” allegedly originated back...
We are currently in a technology growth cycle, which is likely to continue for another five to seven years.* The opportunities presented by the likes of cloud, mobile, social, and big data are...
I just finished analyzing our Q3 2012 Global State Of Enterprise Architecture Online Survey, where we asked a number of questions at the end of the survey on how firms identify and introduce new...
At extreme scale, traditional data management and business intelligence (BI) become impractical, and your business does not get what it demands — more insight to drive greater business...
#next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; }As the analyst covering all things emerging information...
An effective standards program provides an important foundation for any enterprise architecture (EA) program. Both new and well-established programs will want to get and keep their standards house in...

Has anybody noticed that processor speed has stopped doubling every 18 months? This occurred to me the other day, so I took some time to figure out why and draw some conclusions about Moore's law...