About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
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Buyers Should Act Now To Avoid Excessive, Unexpected Charges For Basic Third-Party Access To Their Business Systems
Many IT sourcing managers are facing unexpected additional software costs because they have used their enterprise systems to work more closely with third parties, only to find that their license...
This morning Microsoft launched SharePoint 2010, the follow-up to the very successful Microsoft Office SharePoint Server (MOSS) 2007. As the morning progresses, I receive more and more notifications...

The Project Manager Assessment Workbook can be used to evaluate an individual's strengths and growth opportunities across a set of capabilities, knowledge, and skills that are important for a...
by Ted Schadler Since colleague Chris Voce and I published a pair of reports on corporate email in the cloud (one on the infrastructure and operations and one on the cost of running email...
The iPod heralded a new paradigm in music consumption, but it has done little to counter the impact of the CD's terminal decline; it may even have helped accelerate it. Although mobile music now...
I am experiencing Cloud fatigue already. If I hear anyone even come close to uttering the word "Cloud 2.0", I might be found hiding in the Forrester fitness room in a fetal position. I am a fan of...
You have to have a plan. It has to be part of your budget for mobile. There are hundreds of thousands of applications let alone SMS programs and mobile Web sites. You'll have to be active in...
Are you winning? No, this is not about Charlie Sheen! I mean, are you one of the “fortunate” ones leading application delivery in a firm that is winning? Today’s economy is a...
In September 2009, Forrester hosted a two-day event designed to help security and risk professionals understand the top three shifts impacting their job heading. This document summarizes the key...
Yesterday, Researcher Mike Glantz on my team attended the TV of Tomorrow (TVOT) conference in New York City. Practically from the conference floor, here is what he had to say: "The conference was a...
Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

A colleague, Ray Wang, has loads of fascinating statistics in his recent data overview, "The State Of Enterprise Software Adoption: 2007 To 2008." A staggering number of companies have developed and...
With paid music downloads falling far short of offsetting the impact of declining CD sales, next generation subscription services need to succeed if recorded music sales are ever going to come out...
Expand End User Monitoring For A More Proactive I&O
Understanding the performance of a business service starts with monitoring at the end user level, a trend that software-as-a-service (SaaS) and other forms of cloud computing are reinforcing. But...
Hello, Harley,We've completed our maturity assessment internally and now have a plan toward achieving maturity (a moving target). One of the 'aha' moments in doing the assessment with a...
Finally, SAP Is Acquiring (At Least A Mobile) Middleware SAP’s customers and the analyst community have been speculating about the possibility of SAP acquiring a middleware company for a...
The combination of the current economic climate and business globalization is accelerating the evolution of business models toward a networked model, where businesses focus on their core competencies...
When preparing for our upcoming Forrester Data Management Tweet Jam (May 13th, 2-3pm ET) -“What BI is Not!”- we got together with a few of Forrester’s data management and BI...
Now that Agile has moved into the mainstream, it is encountering a whole new raft of challenges, including compliance. The word on the street for at least the past couple of years is that trying to...
Using data from Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q2 2009, we look at European enterprises and SMBs in regards to server virtualization.
The Forrester Wave™ Vendor Summary, Q4 2007
Of the India-centric providers profiled, Cognizant's is the youngest SAP practice. But it has invested significantly over the past three years to catch up to its top tier Indian competitors. In...
When I look back at our predictions for 2011, we focused on the changes needed in the IM organization. Specifically the need to tear down walls between channels. We urged marketers to...