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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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  • Lori Wizdo
  • Technology Product Strategies

  • For Sales Enablement Professionals

    Report:The State Of Lead-To-Revenue Management

    Landscape: The Lead-To-Revenue Playbook

    Lori WizdoJuly 2, 2012

    In order to establish the current state of lead-to-revenue management (L2RM) practices among tech marketers, we recently analyzed 80 client inquiries on the topic that tech marketing professionals...

    • Downloads: 570
    • Comments: 2
    • Rating:

  • For Sales Enablement Professionals

    Report:Provisional L2RM Process Catalog

    Lori WizdoJanuary 28, 2013

    This provisional lead-to-revenue process catalog is a companion tool for the processes module of Forrester's lead-to-revenue playbook. Designed to jump-start your own process documentation, it...

    • Downloads: 10
    • Rating:

  • For Sales Enablement Professionals

    Report:Pinpoint The Actions And Outcomes That Elevate Leads To Revenue

    Processes: The Lead-To-Revenue Playbook

    Lori WizdoNovember 16, 2012

    Lead-to-revenue management (L2RM) is all about optimizing processes and practices to ensure that every scintilla of potential revenue is realized from your marketing investment. A well-designed and...

    • Downloads: 283
    • Comments: 1
    • Rating:

  • For Technology Marketing Professionals

    Charts & Figures:The Five Components That Drive Return On Marketing Investment

    Lori WizdoApril 9, 2013

  • For Sales Enablement Professionals

    Report:The Lead-Nurturing Payoff For The Tech Industry

    Engage With Early-Stage Buyers, Drive Pipeline And Revenue Performance

    Lori WizdoOctober 21, 2011

    Today's empowered technology buyers are two-thirds of the way through their buying process before they engage with tech vendors' sales teams. Forrester believes that a robust lead-nurturing program...

    • Downloads: 584

  • For Sales Enablement Professionals

    Report:2012 Tech Marketing Planning Guidance

    With Proliferating Tactics And Constrained Budgets, Targeting And Focus Are A Mandate

    Lori WizdoDecember 21, 2011

    Tech marketers typically use last year's plan as a starting point for next year's marketing planning process, making changes to accommodate new goals and current-year budget realities. As a result,...

    • Downloads: 778
    • Comments: 1
    • Rating:

  • For Sales Enablement Professionals

    Report:A Holistic Measurement System Enables Continuous Improvement

    Performance Management: The Lead-To-Revenue Playbook

    Lori WizdoMarch 6, 2013

    The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing's activities (and budget) to the result of revenue generation. But effective performance management of...

    • Downloads: 157
    • Rating:

  • For Sales Enablement Professionals

    Report:Tools For Defining And Documenting L2R Processes

    Lori WizdoFebruary 1, 2013

    The goal of lead-to-revenue (L2R) process management is not to move hundreds or thousands of "leads" through a process of sequential attrition until tens or hundreds of deals emerge. The goal of the...

    • Downloads: 118
    • Comments: 2
    • Rating:

  • For Sales Enablement Professionals

    Report:Marketing Tactics Of Top Tech Performers

    An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders

    Lori WizdoFebruary 9, 2012

    Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages...

    • Downloads: 756
    • Comments: 4
    • Rating:

  • For Sales Enablement Professionals

    Report:Using A Results Chain To Model Your Lead-to-Revenue Process

    Lori WizdoNovember 28, 2012

    This results chain toolkit is a companion tool for the processes module of Forrester's lead-to-revenue playbook. Forrester recommends that B2B marketing leaders use a results chain model to frame and...

    • Downloads: 25
    • Rating:

  • For Sales Enablement Professionals

    Report:Automating Lead-To-Revenue Management

    Lori WizdoDecember 9, 2011

    The challenge of accelerating revenue in the face of rapidly changing buying behaviors and an exploding number of marketing vehicles is driving technology product and service companies to refine (and...

    • Downloads: 524
    • Rating:
 
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