Forrester

For Chief Information Officer Professionals

Blog:Ericsson's Biggest Challenge Is Complacency

At its recent analyst event, Ericsson outlined its strategy, product, and service ambitions. Ericsson remains the overall benchmark for network infrastructure vendors. The company has a leading...

Discussion:The Business Impact Of Mobile Engagement

For eBusiness & Channel Strategy Professionals

Blog:A Week Of eCommerce In Brazil

I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

For Customer Insights Professionals

Blog:Is Your Organization Ready For Cross-Channel Attribution?

I am a measurement geek. I get great joy from analyzing data, measuring customer behavior, and assessing marketing campaigns. It’s something that I’ve done for years, across different...

Discussion:Build Your Mobile Engagement Strategy

For Infrastructure & Operations Professionals

Blog:Social? Cloud? What About Mobile?

In IT service management “circles” there’s a lot of talk about Social Media (with new terms like “Social ITSM”) and Cloud (with debates such as “Is Cloud the death...

Discussion:Competitive Strategy In The Age Of The Customer

This is excellent! Thanks!

For eBusiness & Channel Strategy Professionals

Blog:Mobile Chat Will Widen The Gap Between Overlooked And Innovative Mobile Customer Support

Mobile remains a fragmented strategy in many companies. Ownership is not always clear. And customer service is commonly — woefully — overlooked. The gap between overlooked mobile customer...

For Application Development & Delivery Professionals

Blog:You Think Changing To Increase Business Agility Is Hard? If IOR Did It, Believe Me: You Can Do It Too

Think of a medieval fortress: It was originally used for a small army, it has walls nine meters thick, and it’s surrounded by buildings hundreds of years old. Upon entering, you are confronted...

For Chief Information Officer Professionals

Blog:Sputnik Moments Drive Education Investment: Good News for Tech Vendors

“Winning the Future” was the theme of the recent US State of the Union address.  With the global economy and new education performance rankings as our “sputnik moment,”...

Discussion:Evaluating Application Fit With Cloud

Thanks for a well written article. The fitment concept is extremely important for organization to move to Cloud and embrace it. I would like to highlight that EA and business needs to agree on the...

Discussion:What are the best sales arguments on financial services websites?

As an eBusiness executive at a financial firm who needs to find the right sales arguments for products on your website, you have to make a tough decision:Should you participate in the price...

For Data Insights Professionals

Blog:Fresh Off The Press: What Did Consumers Do On Black Friday And Cyber Monday?

Some of you may not be aware that Forrester manages a market research online community (MROC) comprising 1,500 US online consumers recruited from our quantitative Consumer Technographics®...

Discussion:Updated 2010: The Pillars Of Enterprise Architecture Terminology

I am interested in further research about the evolving integration architecture landscape. Some see this as a domain in itself, even espousing the Integration Competency Centre, whereas this research...

Discussion:Using A Burning Platform To Create A Social Business

For Chief Information Officer Professionals

Blog:Google Motorola Mobility Deal Leaves Android OEMs HTC, Samsung, And LG Out In The Cold

Earlier this morning, Google announced its intention to buy Motorola Mobility for 12.5 billion in cash or $40/share.  There are three broad justifications for the deal: Access to the...

For Application Development & Delivery Professionals

Client Inquiry:What Are Some Best Practices For Launching Agile Development Programs?

What are some best practices for launching Agile development programs?

For Infrastructure & Operations Professionals

Blog:On the Road with DCIM – Affirmation & Embellishment of Our Underlying Thesis

I was part of a Forrester Team that recently completed a multi-country rollout tour with Emerson Network Power as they formally released their Trellis DCIM product, a comprehensive DCIM...

For Infrastructure & Operations Professionals

Blog:Why Product Strategists Should Embrace Conjoint Analysis

Aside from my work with product strategists, I’m also a quant geek. For much of my career, I’ve written surveys (to study both consumers and businesses) to delve deeply into demand-side...

For Sourcing & Vendor Management Professionals

Client Inquiry:Preventing Telephone Cramming

How are retailers and other companies getting their telecom service provider to help prevent telephone cramming?

Discussion:Score Your Mobile Marketing Maturity

Discussion:Promote EA Agility And Build Trust

Brian - This research provides a pragmatic framework that will help organizations advance their IT architecture. Well done.

Discussion:How should marketing support thought leaders?

How do you support, promote, and incent your thought leaders?

Discussion:Stop the Spam!

How embarrassing is it that Forrester's forum for Interactive Marketing professionals is a platform for spam? How professional of you, Forrester.No authentication on your posting.No way to...

For Security & Risk Professionals

Blog:Twitter Settles With FTC For Privacy Breach

Organizations continue to face risk for security breaches. Normally, we talk about the risk of security breaches being fines and other costs around loss of PII, per California Senate Bill 1386 and...