Forrester

For Marketing Leadership Professionals

Blog:Making Connections Through Exact Target

I just spent the first part of the week at the Exact Target Connections Event. What a top-notch conference.  3,000 attendees Assiduous attention to detail Inspiring and fun speakers including a...

For Marketing Leadership Professionals

Blog:Best Buy CTO Shares How Marketing And IT Should Collaborate

I’m co-presenting next week at Forrester’s first-ever CIO/CMO Forum with my colleague Craig Symons, a VP and Principal Analyst from Forrester’s IT client group.  We’re...

For Marketing Leadership Professionals

Blog:With Or Without Bartz, Yahoo! Lacks Vision

Carol Bartz was fired by phone from her post as CEO of Yahoo! in what must have been a Trump-worthy conversation with Roy Boystock, Yahoo!'s Chairman of the Board. Tim Morse, Yahoo!'s...

For Marketing Leadership Professionals

Blog:CMO Best Practices For Hiring And Retaining Digital Talent

I’m currently working on a report around how to hire and retain good digital talent. So the CMO panel featuring Brian Lauber of OneAmerica, Jared Blank of Tommy Hilfiger, and Chris Krohn...

For Marketing Leadership Professionals

Blog:Google's Economic Impact Report: Just A PR Ploy?

Today Google announced that it had generated $54 billion worth of economic activity in the US in 2009. The report, which shows state by state economic contribution, bases Google's total value on...

For Marketing Leadership Professionals

Blog:Yandex Taps Growing Russian Search Marketing Opportunity

I met yesterday with Preston Carey, the head of business development for Russian search engine Yandex. Full disclosure: Carey and Yandex originator John Boynton are both Forrester alumni, but...

For Marketing Leadership Professionals

Blog:Marketers Should Cut Ad Budgets To Thrive In The Age Of The Customer

At least once a week I get a client inquiry wondering what is "the next big thing in interactive marketing," seeking to identify what will out-tweet Twitter or out Goog Google.  Well, in his new...

For Marketing Leadership Professionals

Blog:Responsys Introduces The New School Of Marketing

I spoke last week at Interact 2011, a Responsys-sponsored event attended by about 600 of its current clients and prospects. The theme of this year's event was "The New School of Marketing,"...

For Marketing Leadership Professionals

Blog:CORE Lessons From Best Buy, ING And IBM

Last week I joined Matt Smith, VP of Marketing Services from Best Buy, Kim Verhaaf, director of Customer Intelligence at ING, and Matt Preschern, VP of Demand Programs for IBM, for a...

For Marketing Leadership Professionals

Client Inquiry:Google SEO

What are all of the known elements that go into Google's results ranking beyond the basic keyword-embedding and purchasing a spot at the top of the results list? The root of this question comes from...

For Marketing Leadership Professionals

Blog:Interactive Growth Does Take $$ From Traditional Advertising, Even If Interactive Investments Are Not In Ads

I've received a few questions and have seen some social conversations around the theme "marketing is not advertising" relating to my recent interactive marketing forecast. I in no way meant to...

For Marketing Leadership Professionals

Client Inquiry:Choosing A Search Marketing Partner

We have done some optimization using our own resources with guidance from a small firm but are looking to put together a larger effort to improve our natural search results. Could you update us on...

For Marketing Leadership Professionals

Blog:A Discussion With Google On Search Marketing Agencies

I had breakfast yesterday with John Nicoletti, head of agency operations, and Dave Tan, head of SEM development for Google. They manage Google's relationships with search marketing agencies...

For Marketing Leadership Professionals

Blog:PacSun's Integrated Marketing Lessons

Mondy Beller, the VP of eCommerce for PacSun, spoke just before I did at the Responsys event about the integrated marketing programs PacSun is developing. Here are the lessons I learned from her: ...

For Marketing Leadership Professionals

Blog:Interactive Marketing Spend Will Near $77 Billion By 2016

By 2016, advertisers will spend $77 billion on interactive marketing – as much as they do on television today.  Search marketing, display advertising, mobile marketing, email marketing,...

For Marketing Leadership Professionals

Client Inquiry:US Interactive Marketing Forecast

With reference to Forrester's November 11, 2009, "US Interactive Marketing Forecast By Industry, 2009 To 2014" report, has this model or forecast been updated? What is the detailed definition of...

For Marketing Leadership Professionals

Blog:Actual Interactive Marketer Predictions For 2011

A few weeks ago, I had lunch in Chicago with several members of Forrester's Interactive Marketing Council.  Chris Gorz, Hospira Steve Furman, Discover Financial Services David Blanchard,...

For Marketing Leadership Professionals

Client Inquiry:Email Trends: Shift In Email Usage

1) We are investigating changes in email usage and need help finding out shifting trends. Now that there are more ways to email via the mobile and via social networks, has there been a shift in the...

For Marketing Leadership Professionals

Blog:Epsilon Emphasizes Email Product (At Last!)

  I had breakfast a week ago with Taleen Ghazarian, the VP of Strategy and Planning and Bob Zurek the new SVP of Products from Epsilon.  The meeting was to re-introduce me to...

For Marketing Leadership Professionals

Client Inquiry:Search Optimization

I am interested in search optimization, specifically long-tail search (finding the data that supports a term that is under-optimized but has a big impact, not a ton of traffic on a few sites)....

For Marketing Leadership Professionals

Client Inquiry:Team And Organizational Structures

We would like to discuss team/organizational structures from an interactive marketing perspective.

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For Marketing Leadership Professionals

Blog:Kicking Off Forrester's Search Marketing Wave(s)

I’m doing it.  Waving three vendor categories at the same time.  And I can’t wait (seriously, no satire intended.) For those of you less familiar, Forrester’s Waves are...

For Marketing Leadership Professionals

Client Inquiry:Email Channel Management

What are best practices for managing the email communication channel? I am specifically interested in the number of subdomains that should be used to optimize the customer experience and the...

For Marketing Leadership Professionals

Blog:Epsilon's Data Breach Raises Awareness Of Cyber Crime

By now, you've all heard about Epsilon's April 1 data breach — an unauthorized party accessed a subset of Epsilon's email clients' data. My colleague Dave...

For Marketing Leadership Professionals

Blog:Benchmark Your Interactive Marketing Maturity

  Live today is Forrester’s new free benchmarking tool that can help you compare your company’s interactive marketing budget and organization against your peers’. Simply answer...