Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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138 results in Data Surveys

    • For Customer Insights Professionals

      Survey:North American Technographics® Brand Compass Survey, Q1 2014

      Forrester conducted an online survey fielded in February 2014 of 4,558 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the...

      • For CIO Professionals

        Survey:Forrsights Hardware Survey, Q3 2011

        Forrester's Forrsights Hardware Survey, Q3 2011, was fielded to 2,343 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the United States from companies...

        • For CIO Professionals

          Survey:Forrsights Budgets And Priorities Tracker Survey, Q2 2011

          Forrester fielded this online survey of 2,741 North American, European, Asia Pacific, and Latin American IT budget decision-makers during April 2011 and May 2011.Forrester's Forrsights Budgets And...

          • For CIO Professionals

            Survey:Forrsights Security Survey, Q2 2011

            Forrester's Forrsights Security Survey, Q2 2011, was fielded to 2,353 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...

            • For eBusiness & Channel Strategy Professionals

              Survey:European Technographics® Consumer Technology Online Survey, Q4 2011

              The European Technographics Consumer Technology Online Survey, Q4 2011, surveyed 13,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...

              • For Customer Insights Professionals

                Survey:North American Technographics® Consumer Technology Survey, 2013

                Forrester conducted an online survey fielded in April 2013 of 4,656 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,656), there is 95% confidence that...

                • For eBusiness & Channel Strategy Professionals

                  Survey:Hispanic Technographics® Online Survey Q4 2012 (US)

                  Forrester conducted an online survey fielded in November 2012 of 4,032 US Hispanic individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,032), there is 95%...

                  • For CIO Professionals

                    Survey:Forrsights Services Survey, Q3 2011

                    Forrester's Forrsights Services Survey, Q3 2011, was fielded to 1,031 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the United States from enterprise...

                    • For eBusiness & Channel Strategy Professionals

                      Survey:Asia Pacific Technographics® Benchmark Survey, Q3 2012 (China, Hong Kong, India, Japan)

                      Forrester conducted the Asia Pacific Technographics Benchmark Survey, Q3 2012 of 9,569 consumers ages 18 and older in Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Wuhan,...

                      • For CIO Professionals

                        Survey:Forrsights Budgets And Priorities Tracker Survey, Q4 2011

                        Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2011 was fielded to 3,752 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...

                        • For eBusiness & Channel Strategy Professionals

                          Survey:European Technographics® Financial Services Online Survey, Q4 2011

                          The European Technographics Financial Services Online Survey, Q4 2011, surveyed 14,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...

                          • For Marketing Leadership Professionals

                            Survey:North American Technographics® Telecom And Devices Online Survey, Q4 2012 (Canada)

                            Forrester conducted an online survey fielded in September 2012 of 5,485 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,485), there is 95%...

                            • For CIO Professionals

                              Survey:Forrsights Business Decision-Makers Survey Q4 2012

                              Forrester's Forrsights Business Decision-Makers Survey, Q4 2012, was fielded to 3,616 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

                              • For eBusiness & Channel Strategy Professionals

                                Survey:North American Technographics Telecom And Devices Online Recontact Survey, Q3 2011 (US)

                                Forrester conducted an online survey fielded in September 2011 of 5,147 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,147), there is 95% confidence...

                                • For eBusiness & Channel Strategy Professionals

                                  Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

                                  Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

                                  • For CIO Professionals

                                    Survey:Forrsights Developer Survey, Q1 2013

                                    Forrester's Forrsights Developer Survey, Q1 2013, was fielded to 2,038 software developers located in Canada, China, France, Germany, India, the UK, and the US from companies of all sizes, as well as...

                                    • For eBusiness & Channel Strategy Professionals

                                      Survey:North American Technographics® Customer Life Cycle Survey, Q1 2013

                                      Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...

                                      • For eBusiness & Channel Strategy Professionals

                                        Survey:Asia Pacific Technographics® Online Benchmark Survey, Q3 2012 (Australia, China, Hong Kong, India, Japan, South Korea)

                                        Forrester Research conducted an online survey in May 2012 of 7,047 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Guangzhou,...

                                        • For eBusiness & Channel Strategy Professionals

                                          Survey:Latin American Technographics® Benchmark Survey, Q3 2011 (Mexico, Brazil)

                                          Forrester conducted a face-to-face survey fielded in July and August 2011 of 6,032 individuals ages 16 to 75 in the top urban cities in Mexico (including Mexico City, Guadalajara, Monterrey, Puebla,...

                                          • For CIO Professionals

                                            Survey:Forrsights Business Decision-Makers Survey, Q4 2011

                                            Forrester's Forrsights Business Decision-Makers Survey, Q4 2011 was fielded to 3,534 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

                                            • For eBusiness & Channel Strategy Professionals

                                              Survey:Asia Pacific Technographics® Online China Survey, Q4 2011

                                              Forrester Research conducted an online survey in October 2011 of 3,621 consumers ages 18 and older in metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian)....

                                              • For CIO Professionals

                                                Survey:Forrsights Budgets And Priorities Tracker Survey Q4 2012

                                                Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012, was fielded to 3,753 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...

                                                • For Marketing Leadership Professionals

                                                  Survey:North American Technographics® TRUE Brand Compass Survey, Q1 2013

                                                  Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...

                                                  • For Customer Insights Professionals

                                                    Survey:European Technographics® Retail And Customer Experience Survey, 2013

                                                    Forrester conducted an online survey fielded in October and November 2013 of 13,000 online individuals ages 16 and older in the UK, France, Germany, Spain, Italy, the Netherlands, and Sweden. For...

                                                    • For Customer Insights Professionals

                                                      Survey:Russian Technographics® Retail Survey, 2013

                                                      Forrester conducted an online survey fielded in July 2013 of 2,001 Russian online individuals ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age and...