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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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Consumer Technographics Survey (99)
Forrsights Survey (31)

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130 results in Data Surveys

For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Buy Phase) Survey, Q1 2012 (US)
March 31, 2012
Forrester conducted an online survey fielded in March 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence that...
For eBusiness & Channel Strategy Professionals
Survey:Hispanic Technographics® Benchmark Survey, Q2 2010 (US)
June 14, 2010
Forrester conducted a 20-minute phone survey fielded in April and May 2010 of 3,000 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 3,000),...
For Marketing Leadership Professionals
Survey:North American Technographics® Healthcare Online Survey, Q1 2012 (US)
March 31, 2012
Forrester conducted an online survey fielded in March 2012 of 4,518 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,518), there is 95% confidence that...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Travel And Auto Online Benchmark Recontact Survey, Q3 2012 (US)
August 01, 2012
Forrester conducted an online survey fielded in August 2012 of 4,573 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,573), there is 95% confidence that...
For CIO Professionals
Survey:Forrsights Budgets And Priorities Tracker Survey, Q2 2011
June 01, 2011
Forrester fielded this online survey of 2,741 North American, European, Asia Pacific, and Latin American IT budget decision-makers during April 2011 and May 2011.Forrester's Forrsights Budgets And...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Benchmark Survey, Q2 2010 (US, Canada)
June 14, 2010
Forrester conducted a mail survey fielded in February and March 2010 of 42,792 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size...
For Marketing Leadership Professionals
Survey:North American Technographics® Brand Compass Survey, Q1 2013
February 01, 2013
Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)
December 31, 2011
Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Financial Services, Media, And Marketing Survey, 2013 (Canada)
March 13, 2013
Forrester conducted an online survey fielded in March 2013 of 5,504 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,504), there is 95% confidence...
For CIO Professionals
Survey:Forrsights Business Decision-Makers Survey, Q4 2011
December 30, 2011
Forrester's Forrsights Business Decision-Makers Survey, Q4 2011 was fielded to 3,534 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...
For CIO Professionals
Survey:Forrsights Security Survey, Q2 2011
June 01, 2011
Forrester's Forrsights Security Survey, Q2 2011, was fielded to 2,353 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Finance And Customer Experience Online Survey Q4 2012 (Canada)
October 01, 2012
Forrester conducted an online survey fielded in October 2012 of 5,612 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,612), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics Retail, Travel, Customer Experience, And Financial Services Benchmark Survey, Q3 2010 (US, Canada)
September 01, 2010
Forrester conducted a mail survey fielded in August and September 2010 of 5,621 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this...
For CIO Professionals
Survey:Forrsights Telecom And Mobility Workforce Survey, Q2 2013
April 15, 2013
Forrsights Telecom And Mobility Workforce Survey, Q2 2013, was fielded to 5,116 information workers located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies with two...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)
June 25, 2010
Forrester conducted a mail survey fielded in May and June 2010 of 10,116 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N = 10,116),...
For eBusiness & Channel Strategy Professionals
Survey:Russian Technographics® Benchmark Survey, Q3 2012
June 15, 2012
Forrester conducted a survey from April to June 2012 of 3,181 individuals ages 16 and older across urban Russia. For results based on a randomly chosen sample of this size (N = 3,181), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2010
September 10, 2010
The European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2010, surveyed 14,097 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Financial Services Online Benchmark Recontact Survey, Q3 2011 (US)
September 30, 2011
Forrester conducted an online survey fielded in September 2011 of 8,266 US online users ages 18 to 88 as a subsegment of the North American Technographics Online Benchmark Survey, Q3 2011 (US,...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics Consumer Technology Online Survey, Q4 2011 (US)
December 31, 2011
Forrester conducted an online survey fielded in December 2011 of 4,672 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,672), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Retail Online Survey, Q2 2012 (US)
April 01, 2012
Forrester conducted an online survey fielded in April 2012 of 4,491 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,491), there is 95% confidence that...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Consumer Technology Online Survey, Q4 2011
November 29, 2011
The European Technographics Consumer Technology Online Survey, Q4 2011, surveyed 13,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Media And Advertising Online Benchmark Recontact Survey, Q3 2012 (US)
July 18, 2012
Forrester conducted an online survey fielded in July 2012 of 5,030 US online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,030), there is 95% confidence that...
For CIO Professionals
Survey:Forrsights Software Survey, Q4 2011
December 30, 2011
Forrester's Forrsights Software Survey, Q4 2011, was fielded to 2,438 IT executives and technology decisionmakers located in Canada, France, Germany, the UK, and the US from small and medium-size...
For eBusiness & Channel Strategy Professionals
Survey:Hispanic Technographics® Benchmark Survey, Q3 2011 (US)
August 31, 2011
Forrester conducted a 20-minute phone survey fielded in June and July 2011 of 3,028 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 3,028),...
For CIO Professionals
Survey:Forrsights Workforce Employee Survey, Q2 2012
April 30, 2012
Forrester's Forrsights Workforce Employee Survey, Q2 2012, was fielded to 4,982 information workers located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies with 20 or...

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Buy Phase) Survey, Q1 2012 (US)

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Benchmark Survey, Q2 2010 (US)

For Marketing Leadership Professionals

Survey:North American Technographics® Healthcare Online Survey, Q1 2012 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Travel And Auto Online Benchmark Recontact Survey, Q3 2012 (US)

For CIO Professionals

Survey:Forrsights Budgets And Priorities Tracker Survey, Q2 2011

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2 2010 (US, Canada)

For Marketing Leadership Professionals

Survey:North American Technographics® Brand Compass Survey, Q1 2013

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services, Media, And Marketing Survey, 2013 (Canada)

For CIO Professionals

Survey:Forrsights Business Decision-Makers Survey, Q4 2011

For CIO Professionals

Survey:Forrsights Security Survey, Q2 2011

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Finance And Customer Experience Online Survey Q4 2012 (Canada)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics Retail, Travel, Customer Experience, And Financial Services Benchmark Survey, Q3 2010 (US, Canada)

For CIO Professionals

Survey:Forrsights Telecom And Mobility Workforce Survey, Q2 2013

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Benchmark Survey, Q3 2012

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2010

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services Online Benchmark Recontact Survey, Q3 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics Consumer Technology Online Survey, Q4 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Retail Online Survey, Q2 2012 (US)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey, Q4 2011

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Media And Advertising Online Benchmark Recontact Survey, Q3 2012 (US)

For CIO Professionals

Survey:Forrsights Software Survey, Q4 2011

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Benchmark Survey, Q3 2011 (US)

For CIO Professionals

Survey:Forrsights Workforce Employee Survey, Q2 2012

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