Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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149 results in Data Surveys

    • For Customer Insights Professionals

      Survey:North American Technographics® Customer Life Cycle Survey, Q2 2013

      Forrester conducted an online survey fielded in May 2013 of 4,591 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,591), there is 95% confidence that...

      • For Customer Insights Professionals

        Survey:North American Technographics® Youth Survey, 2013

        Forrester conducted an online survey fielded in April 2013 of 4,517 US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N = 4,517), there is 95% confidence that...

        • For Customer Insights Professionals

          Survey:Russian Technographics® Consumer Technology Survey, 2013

          Forrester conducted an online survey fielded in April and May of 2013 of 2,000 individuals in metropolitan Russia. This survey is based on an online population of people ages 16 and older who are...

          • For CIO Professionals

            Survey:Forrsights Mobility Survey, Q2 2013

            Forrester's Forrsights Mobility Survey, Q2 2013, was fielded to 2,258 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...

            • For CIO Professionals

              Survey:Forrsights Applications And Collaboration Workforce Survey, Q4 2013

              Forrsights Applications And Collaboration Workforce Survey, Q4 2013, was fielded to 4,827 information workers located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies...

              • For eBusiness & Channel Strategy Professionals

                Survey:North American Technographics® Financial Services Online Survey, Q4 2011 (US)

                Forrester conducted an online survey fielded in October 2011 of 4,505 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,505), there is 95% confidence...

                • For eBusiness & Channel Strategy Professionals

                  Survey:North American Technographics® Retail Online Survey, Q2 2012 (US)

                  Forrester conducted an online survey fielded in April 2012 of 4,491 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,491), there is 95% confidence that...

                  • For eBusiness & Channel Strategy Professionals

                    Survey:North American Technographics® Healthcare Survey, Q1 2013 (US)

                    Forrester conducted an online survey fielded in February 2013 of 4,504 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,504), there is 95% confidence...

                    • For eBusiness & Channel Strategy Professionals

                      Survey:North American Technographics® Youth Online Survey, Q3 2011 (US)

                      Forrester conducted an online survey fielded in September 2011 of 4,588 young US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N=4,588), there is 95%...

                      • For Customer Insights Professionals

                        Survey:North American Technographics® Retail Online Benchmark Recontact Survey, 2013

                        Forrester conducted an online survey fielded in July 2013 of 4,503 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

                        • For CIO Professionals

                          Survey:Forrsights Budgets And Priorities Survey, Q4 2013

                          Forrester's Forrsights Budgets And Priorities Survey, Q4 2013, was fielded to 3,382 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany, India,...

                          • For Customer Insights Professionals

                            Survey:North American Technographics® Retail Survey, 2013

                            Forrester conducted an online survey fielded in April 2013 of 4,597 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,597), there is 95% confidence that...

                            • For CIO Professionals

                              Survey:Forrsights Services Survey, Q3 2011

                              Forrester's Forrsights Services Survey, Q3 2011, was fielded to 1,031 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the United States from enterprise...

                              • For Customer Insights Professionals

                                Survey:Russian Technographics® Online Benchmark Survey, 2013

                                Forrester conducted an online survey fielded in May 2013 of 2,000 Russian online individuals ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age and...

                                • For Customer Insights Professionals

                                  Survey:North American Technographics® TRUE Brand Compass Online Survey, Q3 2013

                                  Forrester conducted an online survey fielded in August 2013 of 4,551 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,551), there is 95% confidence that...

                                  • For CIO Professionals

                                    Survey:Forrsights Global Workforce Benchmark Survey, Q4 2013

                                    Forrester's Forrsights Global Workforce Benchmark Survey, Q4 2013, was fielded to 9,235 information workers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

                                    • For eBusiness & Channel Strategy Professionals

                                      Survey:North American Technographics® Finance And Customer Experience Online Survey, Q4 2011 (Canada)

                                      Forrester conducted an online survey fielded in October 2011 of 5,502 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,502), there is 95%...

                                      • For CIO Professionals

                                        Survey:Forrsights Networks And Telecommunications Survey, Q1 2013

                                        Forrester's Forrsights Networks And Telecommunications Survey, Q1 2013, was fielded to 2,487 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from...

                                        • For CIO Professionals

                                          Survey:Business Technographics® Global Priorities And Journey Survey, 2014

                                          Forrester's Business Technographics Global Priorities And Journey Survey, 2014, was fielded to 13,822 business and technology decision-makers located in Australia, Brazil, Canada, China, France,...

                                          • For CIO Professionals

                                            Survey:Forrsights Business Decision-Makers Survey, Q4 2011

                                            Forrester's Forrsights Business Decision-Makers Survey, Q4 2011 was fielded to 3,534 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

                                            • For eBusiness & Channel Strategy Professionals

                                              Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)

                                              Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...

                                              • For CIO Professionals

                                                Survey:Forrsights Software Survey Q4 2012

                                                Forrester's Forrsights Software Survey, Q4 2012, was fielded to 2,444 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...

                                                • For CIO Professionals

                                                  Survey:Business Technographics Global Telecom And Mobility Workforce Survey, 2014

                                                  Forrester's Business Technographics Global Telecom And Mobility Workforce Survey, 2014, was fielded to 7,032 information workers located in Australia, Brazil, Canada, China, France, Germany, India,...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Survey:North American Technographics® Online Benchmark Recontact Survey, Q3 2011 (US, Canada)

                                                    Forrester conducted an online survey fielded in August 2011 of 37,350 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 37,350), there is...

                                                    • For eBusiness & Channel Strategy Professionals

                                                      Survey:European Technographics® Online Benchmark Survey, Q3 2011

                                                      The European Technographics® Online Benchmark Survey, Q3 2011, surveyed 21,000 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This...