Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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149 results in Data Surveys

    • For Customer Insights Professionals

      Survey:Russian Technographics® Online Benchmark Survey, 2013

      Forrester conducted an online survey fielded in May 2013 of 2,000 Russian online individuals ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age and...

      • For CIO Professionals

        Survey:Forrsights Workforce Employee Survey, Q4 2011

        Forrester's Forrsights Workforce Employee Survey, Q4 2011, was fielded to 9,912 technology end users located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan, Malaysia,...

        • For CIO Professionals

          Survey:Forrsights Budgets And Priorities Tracker Survey, Q4 2011

          Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2011 was fielded to 3,752 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...

          • For eBusiness & Channel Strategy Professionals

            Survey:North American Technographics® Customer Life Cycle Survey, Q1 2013

            Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...

            • For Customer Insights Professionals

              Survey:European Technographics® Retail Survey, 2013

              Forrester conducted an online survey fielded in July 2013 of 13,006 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an online...

              • For Customer Insights Professionals

                Survey:North American Technographics® Media And Advertising Online Benchmark Recontact Survey, 2013

                Forrester conducted an online survey fielded in June 2013 of 5,028 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

                • For CIO Professionals

                  Survey:Forrsights Business Decision-Makers Survey, Q4 2011

                  Forrester's Forrsights Business Decision-Makers Survey, Q4 2011 was fielded to 3,534 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

                  • For Customer Insights Professionals

                    Survey:European Technographics® Financial Services Survey 1, 2013

                    Forrester conducted an online survey fielded in January 2013 of 14,228 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an online...

                    • For Customer Insights Professionals

                      Survey:Russian Technographics® Retail Survey, 2013

                      Forrester conducted an online survey fielded in July 2013 of 2,001 Russian online individuals ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age and...

                      • For CIO Professionals

                        Survey:Forrsights Hardware Survey Q3 2012

                        A quick look into the survey: This forward-looking market research study about IT technology details PCs and systems management, servers and data centers, X86 server virtualization, and dives deeply...

                        • For Marketing Leadership Professionals

                          Survey:North American Technographics® Telecom And Devices Online Survey, Q4 2012 (Canada)

                          Forrester conducted an online survey fielded in September 2012 of 5,485 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,485), there is 95%...

                          • For CIO Professionals

                            Survey:Forrsights Software Survey, Q4 2011

                            Forrester's Forrsights Software Survey, Q4 2011, was fielded to 2,438 IT executives and technology decisionmakers located in Canada, France, Germany, the UK, and the US from small and medium-size...

                            • For eBusiness & Channel Strategy Professionals

                              Survey:North American Technographics® Benchmark Survey, Q2/Q3 2011 (US, Canada)

                              Forrester conducted a mail survey fielded from May to July 2011 of 10,802 US households and individuals ages 18 and older. Fieldwork in Canada was delayed due to a national postal workers' strike and...

                              • For Customer Insights Professionals

                                Survey:Asia Pacific Consumer Technographics® Online Benchmark Survey, 2014

                                Forrester conducted an online survey fielded in March and April 2014 of 10,518 individuals ages 18 and older in Australia, Indonesia, Japan, South Korea, metropolitan China (cities of Beijing,...

                                • For eBusiness & Channel Strategy Professionals

                                  Survey:Asia Pacific Technographics® China Survey, Q4 2012

                                  Forrester Research conducted an online survey in December 2012 of 4,108 consumers ages 18 and older in metropolitan China (including Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, Nanjing, Shenyang,...

                                  • For Customer Insights Professionals

                                    Survey:European Technographics® Consumer Technology Survey, 2013

                                    Forrester conducted an online survey fielded in April and May of 2013 of 13,181 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an...

                                    • For Market Insights Professionals

                                      Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Explore Phase) Survey, Q4 2012 (US)

                                      Forrester conducted an online survey fielded in December 2012 of 4,532 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,532), there is 95% confidence...

                                      • For Customer Insights Professionals

                                        Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013

                                        Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

                                        • For eBusiness & Channel Strategy Professionals

                                          Survey:Latin American Technographics® Benchmark Survey, Q3 2011 (Mexico, Brazil)

                                          Forrester conducted a face-to-face survey fielded in July and August 2011 of 6,032 individuals ages 16 to 75 in the top urban cities in Mexico (including Mexico City, Guadalajara, Monterrey, Puebla,...

                                          • For Customer Insights Professionals

                                            Survey:North American Technographics® TRUE Brand Compass Online Survey, Q2 2013

                                            Forrester conducted an online survey fielded in May 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence that...

                                            • For Customer Insights Professionals

                                              Survey:North American Technographics® Devices And Telecom Survey, 2013 (Canada)

                                              Forrester conducted an online survey fielded in September 2013 of 5,995 Canadian individuals ages 18 to 85. For results based on a randomly chosen sample of this size, there is 95% confidence that...

                                              • For CIO Professionals

                                                Survey:Forrsights Hardware Survey, Q3 2011

                                                Forrester's Forrsights Hardware Survey, Q3 2011, was fielded to 2,343 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the United States from companies...

                                                • For Customer Insights Professionals

                                                  Survey:North American Technographics® Customer Life Cycle Survey, Q3 2013

                                                  Forrester conducted an online survey fielded in August 2013 of 4,582 US individuals ages 18 to 86. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Survey:European Technographics® Online Benchmark Survey, Q3 2011

                                                    The European Technographics® Online Benchmark Survey, Q3 2011, surveyed 21,000 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This...

                                                    • For Customer Insights Professionals

                                                      Survey:Latin American Consumer Technographics® Online Benchmark Survey, 2014

                                                      Forrester conducted an online survey fielded in March and April 2014 of 6,031 individuals ages 16 to 75 in the top metropolitan areas and surrounding provinces of Argentina and the top metropolitan...