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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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4 results in Reports

  • Enterprise Collaboration
  • Gene Leganza

  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    Gene LeganzaMay 20, 2013

    A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...

    • For Enterprise Architecture Professionals

      Report:TechRadar™ For Enterprise Architecture Professionals: Technologies For Empowered Employees, Q4 2011

      Tech-Empowered Staff Members Innovate While Enterprise Technology Manages The Risk

      Gene LeganzaOctober 20, 2011

      Your employees — like your customers — have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources....

      • Downloads: 1385

    • For Enterprise Architecture Professionals

      Report:A Framework For Information Management And Consumption Technology

      Tools And Technology: The Information Strategy And Architecture Playbook

      Gene LeganzaSeptember 27, 2012

      Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

      • Downloads: 991
      • Comments: 1
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    • For Enterprise Architecture Professionals

      Report:The Top 15 Technology Trends EA Should Watch: 2011 To 2013

      An Empowered Report: High-Impact Technologies That You Should Track

      Gene LeganzaOctober 14, 2010

      Forrester began summarizing technology trends last year to help enterprise architects create their organizations' technology watch lists. For this year's list of top trends, we've used the same...

      • Downloads: 6688
     
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