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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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5 results in Social

  • Marketing Communications

  • For eBusiness & Channel Strategy Professionals

    Client Inquiry:Industry Pricing For SMS Services

    Julie A. AskNovember 15, 2011

    We are a messaging vendor and are thinking about different ways to price our platform/services. What is Forrester's take on a plan?

    • For Customer Insights Professionals

      Client Inquiry:Best-In-Class Highly Personalized Multichannel Communications Programs

      Fatemeh KhatiblooFebruary 29, 2012

      What are some great examples of automated, highly personalized, multichannel communications programs? My company has a few programs in pilot mode, but it seems that this concept of highly automated,...

      • For Customer Experience Professionals

        Client Inquiry:How Are Healthcare Companies Responding To And Using Social Media?

        Elizabeth BoehmSeptember 22, 2010

        What is Forrester's take on how healthcare companies have responded to the rise of social media? How will healthcare companies gain traction in the social media space? What are good and the bad...

        • For eBusiness & Channel Strategy Professionals

          Client Inquiry:Postmortem Of The US Online Holiday Season 2010

          Sucharita MulpuruJune 20, 2011

          What works in digital marketing to drive online and in-store traffic for a consumer electronics retailer during the holiday period (October thru December); with a specific focus on Black Friday and...

          • For Customer Insights Professionals

            Client Inquiry:Effect Of Multicontacts On Response

            Dave FranklandFebruary 15, 2011

            Our client is set to approve a direct marketing program that is testing a multiple contact approach against a single contact approach. What we would like are any industry benchmarks or examples that...

             
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