Forrester Research : Analyst :

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Refine your results

3 results in Reports

Lutz Peichert
Information Management

For Sourcing & Vendor Management Professionals
Report:Inquiry Spotlight: Video Solutions, Q1 To Q4 2010
A Hot Market, But Questions About ROI, Vendors, And Integration Remain
Lutz PeichertApril 20, 2011
Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...
- Downloads: 234
For Sourcing & Vendor Management Professionals
Report:The Implications Of A New Dynamic Workforce On Sourcing And Vendor Management
Generation Y's Presence In The Workforce Is Changing Sourcing Strategy
Lutz PeichertMarch 16, 2011
The rising importance of a digital native workforce is one of the key reasons that organizations seek to create a dynamic workplace — a workplace in which employees can work independent of time...
- Downloads: 338
For Sourcing & Vendor Management Professionals
Report:The Pros And Cons Of Free Solutions In Desktop Videoconferencing
It Empowers The Workforce, But Puts Pressure On Security And Risk
Lutz PeichertMay 06, 2011
Clients often ask Forrester why they should pay for desktop video solutions when there are free consumer market solutions that could be available to everyone in the organization. This is a valid...
- Downloads: 299

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

Region

For Sourcing & Vendor Management Professionals

Report:Inquiry Spotlight: Video Solutions, Q1 To Q4 2010

For Sourcing & Vendor Management Professionals

Report:The Implications Of A New Dynamic Workforce On Sourcing And Vendor Management

For Sourcing & Vendor Management Professionals

Report:The Pros And Cons Of Free Solutions In Desktop Videoconferencing

Browse