Anthony Mullen

Senior Analyst serving Marketing Leadership PROFESSIONALS

Anthony advises Fortune 500 marketing leaders on emerging technology and innovation strategies. His research covers consumer and enterprise technology, context and ambient marketing, mobility, personal identity, collaborative smart ecosystems, and digital audio and music. He consults with clients daily on how to improvise within adjacent and new markets in response to digital disruption.

Previous Work Experience

Before focusing on research, he was a key member of teams that delivered a number of industry firsts across telecomms and media. He has worked as a strategic consultant in Europe covering mobile, television, and Web for the communications companies like Vodafone, Three, and Deutsche Telekom, as well as leading media brands including BBC, EMI, Universal, Sony, Warner Bros, and XFM Radio.

For the past 15 years, Anthony has run a world music label, writing, arranging, producing, and engineering for musicians across the globe. This has taught him invaluable lessons about art, people, teams, execution, and how technology supports the process. He is able to insightfully bring together the roles of art, product, business, and technology.

Anthony often keynotes at events worldwide and is regularly cited by publications including the BBC, the Economist, Marketing Week, Bloomberg, Information Age, Financial Times, and Cnet.

Education

Anthony received his B.Sc. with honors in computer science.

Anthony Mullen's Research

  • For Infrastructure & Operations Professionals

    Report: Forrester's I&O And Marketing Partnership Readiness Self-Assessment

    Forrester recommends using the marketing partnership readiness self-assessment tool to help I&O professionals understand whether they are ready to partner with marketing and other members of...

    • Downloads: 7
  • For Infrastructure & Operations Professionals

    Report: Five Ways To Impress Marketing And Support Digital Business Transformation

    The age of the customer demands that your firm transform into a digital business. Your marketing colleagues are leading this shift, but Forrester finds that they are currently facing numerous de...

    • Downloads: 124
  • For Marketing Leadership Professionals

    Report: Brief: What Salesforce Wear Means For Marketers

    While interest in wearables is high among consumers, the adoption rate is still too low for most marketers to take notice. But wearables are now a "when," not an "if" — a mass-market produ...

    • Downloads: 92
  • For Marketing Leadership Professionals

    Report: Wearable Technology Show 2014

    While Mobile World Congress in Barcelona; CeBIT in Hanover, Germany; and SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearab...

    • Downloads: 182
  • For Marketing Leadership Professionals

    Report: Plan A Stream Of Emerging Touchpoint Programs

    No two organizations are the same, and that means there is no universal approach to developing a single emerging touchpoint. Developing a stream of these innovative touchpoints is even more comp...

    • Downloads: 80
View all of Anthony Mullen's Research

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