Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Benjamin Ensor's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Digital Financial Services Teams Should Embrace Game Mechanics

    Digital teams at financial services firms have been slower than digital teams in other industries to adopt game mechanics. But the success of game mechanics in sectors like airlines and educatio...

    • Downloads: 228
  • For eBusiness & Channel Strategy Professionals

    Report: Building A World-Class Mobile Banking Strategy

    Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and feature...

    • Downloads: 994
  • For eBusiness & Channel Strategy Professionals

    Report: Best Practices In Mobile Banking

    The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the cur...

    • Downloads: 1092
  • For eBusiness & Channel Strategy Professionals

    Report: Justify Investment in Digital Money Management

    The Business Case chapter of the Digital Money Management playbook. This will be a minor update of our existing "The Business Case For Personal Financial Management" report.

    • Downloads: 611
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Banking 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...

    • Downloads: 1785
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: The Changing Retail Payment Systems Landscape

    Retail payment systems are going through rapid change as a combination of technology innovation, new transaction types, and fraud drive improvements to existing systems, as well as the developme...

    • Downloads: 2158
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2009: European Retail Banking eBusiness And Channel Strategy

    Under the impact of the financial crisis and the recession, eBusiness and channel strategy executives at European retail banks will focus on retaining customers and increasing efficiency in 2009...

    • Downloads: 1622
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Banking 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...

    • Downloads: 1785
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: NFC Technology Is Revitalizing Mobile Payments

    Mobile contactless systems based on Near Field Communication (NFC) offer a much faster way to initiate payments with a mobile phone than SMS or other mobile network-based technologies, providing...

    • Downloads: 1317
  • For eBusiness & Channel Strategy Professionals

    Report: Building A World-Class Mobile Banking Strategy

    Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and feature...

    • Downloads: 994
View all of Benjamin Ensor's Research

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