Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Benjamin has a degree in modern history from Trinity College, Oxford.

Benjamin Ensor's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Best Practices In Mobile Financial Sales

    As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketi...

    • Downloads: 130
  • For eBusiness & Channel Strategy Professionals

    Report: Plot Your Route To Digital Money Management Success

    Your digital money management strategy is approved — now what? Road maps are an essential tool for translating strategy into action, defining what needs to be done when and by whom. This r...

    • Downloads: 63
  • For eBusiness & Channel Strategy Professionals

    Report: Help Customers Make Better Financial Decisions

    Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Yet too many firms have taken a project-based approach t...

    • Downloads: 114
  • For eBusiness & Channel Strategy Professionals

    Report: Justify Investment In Digital Money Management

    Many digital financial services executives are investing in digital money management for their retail and small business customers, but they struggle with the business case. To help eBusiness ex...

    • Downloads: 76
  • For eBusiness & Channel Strategy Professionals

    Report: 2014 European Mobile Banking Functionality Benchmark

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid stro...

    • Downloads: 187
  • For eBusiness & Channel Strategy Professionals

    Report: The Changing Retail Payment Systems Landscape

    Retail payment systems are going through rapid change as a combination of technology innovation, new transaction types, and fraud drive improvements to existing systems, as well as the developme...

    • Downloads: 2172
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Banking 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...

    • Downloads: 1836
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2009: European Retail Banking eBusiness And Channel Strategy

    Under the impact of the financial crisis and the recession, eBusiness and channel strategy executives at European retail banks will focus on retaining customers and increasing efficiency in 2009...

    • Downloads: 1641
  • For eBusiness & Channel Strategy Professionals

    Report: Building A World-Class Mobile Banking Strategy

    Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and feature...

    • Downloads: 1118
  • For eBusiness & Channel Strategy Professionals

    Report: NFC Technology Is Revitalizing Mobile Payments

    Mobile contactless systems based on Near Field Communication (NFC) offer a much faster way to initiate payments with a mobile phone than SMS or other mobile network-based technologies, providing...

    • Downloads: 1325
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