Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Refine your results

Date Range

Methodology

Analyst

Topics

Industry

Region

Vendor

926 results in Everything

  • Enterprise Architecture
  • Discussion:The Paradigm of the Practice of EA

    We are doing some work that involves describing the paradigm of the practice of EA. A paradigm, in this context, is the model we use to think about and organize our thoughts about the practice of EA....

    • For Enterprise Architecture Professionals

      Tool:Role Frequency In EA Groups

    • For Enterprise Architecture Professionals

      The EA Method Playbook

      Develop A Business-Centered Enterprise Architecture That Boosts Agility

      Faced with continuous change — from technology innovations, new markets, and competitive shifts — businesses must become more agile. Sustainable business agility, the ability to...

      • For Enterprise Architecture Professionals

        Charts & Figures:Technology Innovation And Management Balances Idea With Risk And Reward

      • For Enterprise Architecture Professionals

        Report:The Context Driving Business Process Management

        In today's cutthroat business world, enterprises struggle to respond to the changing needs of their customers while running efficient and effective operations and, at the same time, complying with an...

        • Downloads: 593
      • Discussion:How Do You Assess Your EA Program?

        EA teams like to know how mature their EA practice is, and there are a lot of EA maturity models out there. For the past several months, analyst Henry Peyret and his EA Research team colleagues have...

        • Discussion:Tripping Over Your Shoe Laces - Is It Possible For IT to "Lead" Too Much?

          I'm just wrapping up this years top technology trends EAs should watch report and now scratching my chin about my next research area - managing emerging and disruptive technology. A recurring theme...

          • Discussion:Business-centric IT Principles

            Do you have any examples of IT principles that cater for a business audience?These could be IT Principles that have been co-created with business stakeholders, or simply business-oriented IT...

            • For Enterprise Architecture Professionals

              Report:BPM Basics

              The term "process" signifies different things to different people. At one end of the spectrum is a set of practices; at the other end, there are procedures. The term "procedure" describes a...

              • Downloads: 777
            • Discussion:Business Technology in 2020

              What are your thoughts on IT in the year 2020?If you were to start from a “clean sheet of paper,” what would you put in place?

              • Discussion:What is the typical ratio between EA, Technical Architect, and Solution Architect?

                We want your input:For a typical EA team, what is the ratio between technical architects to EA? What is the ration between solution architects to EA?

                • For Enterprise Architecture Professionals

                  Report:Communicate EA Capabilities Companywide

                  Change Management: The EA Practice Playbook

                  This report provides an approach to formulating and implementing an enterprise architecture (EA) communication program that eliminates the guesswork and uncertainty that usually surround such...

                  • Downloads: 476
                  • Rating:
                • Discussion:Define The Shifting Responsibilities Of The Information Architect

                  Good summary. Very helpful for getting beyond the central EDW and Data Steward thinking that has predominated for the past decade.

                  • For Enterprise Architecture Professionals

                    Tool:The Forrester/TechTarget Shows Stronger Pressure For An ESB Purchase

                  • For Enterprise Architecture Professionals

                    Blog:Are Your Employees Doing This?

                    I just saw something that makes a point I covered in a technology trends briefing for a client yesterday. After getting my Sun-dried Ethiopia Harrar (a $3.45 “clover-brewed,”...

                    • For Enterprise Architecture Professionals

                      Report:Build A Business Architecture Program Road Map

                      Road Map: The Business Architecture Playbook

                      Too often, business architecture (BA) programs struggle to create a clear identity for the value they can deliver and get pulled in multiple directions. Successful BA programs — th ose with...

                      • Downloads: 687
                      • Rating:
                    • For Enterprise Architecture Professionals

                      Report:Identify How BPM Can Improve Your Organization

                      Business process management (BPM) attempts to alleviate problems around productivity bottlenecks, customer channel integration, cycle time reduction, and customer service improvement. But while those...

                      • Downloads: 742
                    • Discussion:Meet The New Business Architect

                      Jeff, great article! BA has been the "missing link" to successful EA for many years. Good to see that there is a recognition of this and some momentum.

                      • For Enterprise Architecture Professionals

                        Blog:Judgement Day for Data Quality

                        Joining in on the spirit of all the 2013 predictions, it seems that we shouldn't leave data quality out of the mix.  Data quality may not be as sexy as big data has been this past year....

                        • Discussion:Did you deliver on your EA strategic goals in 2010?

                          When you look back at 2010, did you meet the strategic architecture goals that you set?

                          • For Enterprise Architecture Professionals

                            Blog:Understanding Roles And Responsibilities In BPM

                            Having just finished the dynamic case management Forrester Wave™ — it will probably appear in mid-January — I was struck by the variation in the approaches between the...

                            • Discussion:How do Organizations Provide Enterprise Access to Financial Systems Around the Clock?

                              During a recent conversation with a senior Enterprise Architect at a large organization, the question came up around how global firms handle giving employee-access to financial systems around the...

                              • For Enterprise Architecture Professionals

                                Report:Cloud Computing Road Map For Enterprise Architects

                                The purpose of this road map is to illustrate the implementation timing of the infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) technologies evaluated in Forrester's...

                                • Downloads: 172
                              • For Enterprise Architecture Professionals

                                Report:Architect For The Next Digital Decade

                                Vision: The EA Method Playbook

                                In the midst of continuing economic, political, competitive, and technological disruption over the next decade, your enterprise architecture (EA) practice will flounder unless it gains clear vision...

                                • Downloads: 641
                                • Rating:
                              • For Enterprise Architecture Professionals

                                Report:Use Effective EA Deliverables To Guide Change

                                Deliverables: The EA Practice Playbook

                                This report defines an approach for creating enterprise architecture (EA) deliverables as part of a high-performance EA practice. It is designed to help you create work products that matter to...

                                • Downloads: 698
                                • Rating:
                               
                              Loading...

                              Browse

                              About Forrester

                              Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                              Roles We Serve

                              Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

                              Analysts & Coverage Areas

                              Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                              Forrester Leadership Boards

                              Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                              Consulting

                              Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

                              Community

                              Connect with peers and analysts, share your views, and ask questions on key business issues.

                              Blog

                              Forrester analysts weigh in on the latest business and technology news.

                              • BROWSE
                              • Register
                              • Call +1 617.613.5730
                              • Cart