Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

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  • Jean-Pierre Garbani
  • For Vendor Strategy Professionals

    Blog:Of Social Computing And Filtering Through The Information Deluge

    While it may have taken humans thousands of years to progress from oral to written to audio and then to video communications, in the past five years, the Internet has accelerated at a breakneck pace...

    • For Infrastructure & Operations Professionals

      Report:The New Capacity Planning Process Requires Three New Steps

      Reboot Your Capacity Planning Process With Cost-Value Analysis, Governance, And Global Planning

      Virtualization and cloud computing bring a new dimension to IT operations: a choice in how services will be delivered to the business. Capacity planning must change to reflect this evolution: It now...

      • Downloads: 785
    • For Infrastructure & Operations Professionals

      Blog:If You Don’t Manage Everything, You Don’t Manage Anything

      I’m always surprised to see that the Citroen 2CV (CV: Cheval Vapeur, hence the name Deux Chevaux) has such a strong following, even in the United States. Granted, this car was the epitome of...

      • For Infrastructure & Operations Professionals

        Charts & Figures:Business Services Complexity And IT Transformation

      • For Infrastructure & Operations Professionals

        Report:Case Study: Managing Virtual Server Capacity

        For one of the travel industry leaders and one of the largest data center operators in Europe, virtualization appeared to be the ideal solution for lowering infrastructure management costs and...

        • Downloads: 184
      • For Vendor Strategy Professionals

        Blog:Just-In-Time Capacity

        One of the great revolutions in manufacturing of the past decades is just-in-time inventory management. The basic idea is to provision only what is needed for a certain level of operation and to put...

        • For Infrastructure & Operations Professionals

          Report:Avoid Tactical, Narrow Service Management And Automation Strategies

          Strategic Plan: The Service Management And Automation Playbook

          This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their service management and automation (SMA) strategic plan. This is important as the...

          • Downloads: 815
          • Rating:
        • For Infrastructure & Operations Professionals

          Report:Market Overview: IT Process Automation, Q3 2011

          Embrace IT Process Automation Technology As Your Foundation To Industrial IT

          The tasks of the IT infrastructure and operations (I&O) professional have become increasingly complex and susceptible to human error. This is a direct consequence of the sheer volume and diversity of...

          • Downloads: 966
        • For Infrastructure & Operations Professionals

          Report:Transform Your I&O Organization Into An Innovation Machine

          Innovation is seen as the major force behind productivity, competitiveness, and eventually, sustained business growth. IT has been one of the major contributors to business productivity and has shown...

          • Downloads: 465
          • Rating:
        • For Infrastructure & Operations Professionals

          Blog:The Convergence Of IT Automation Solutions

          We are sometimes so focused on details that we forget to think clearly. Nothing new there; it’s still a story about trees and forest. A few years ago, this was clearly the case when I met with...

          • For Infrastructure & Operations Professionals

            Report:Market Overview: Application Performance Management, Q4 2011

            A Pragmatic Approach To Service Quality

            In today's challenging economic times, business productivity takes precedence over many other considerations. To achieve a quality of service that's in line with this goal, IT infrastructure and...

            • Downloads: 1172
            • Rating:
          • For Infrastructure & Operations Professionals

            Blog:Standardize Interfaces, Not Technology

            Infrastructure diversity is one important component of many IT infrastructures’ complexity. Even at a time when organizations are standardizing on x86 hardware, they often maintain separate...

            • For Infrastructure & Operations Professionals

              Report:Case Study: Gaining Visibility Into The Experiences And Issues Of Securitas France Users

              Security services is a growth industry fueled by global development and the need, in many countries, for custom services such as specialized guarding and surveillance. This demand for security...

              • Downloads: 64
            • For Infrastructure & Operations Professionals

              Report:Template For Developing The IT Service Management And Automation Strategic Plan

              A companion piece to "Develop An IT Service Management And Automation Strategic Plan," this template walks you through how to create a successful ITSM strategic plan.

              • Downloads: 118
              • Rating:
            • For Infrastructure & Operations Professionals

              Client Inquiry:System Operations Post-Implementation Review

              What, if anything, should be reviewed, analyzed, and evaluated as part of the post-implementation review (PIR) for system operations? What operational items should be reviewed and analyzed as part of...

              • For Infrastructure & Operations Professionals

                Report:Competitive Analysis: Application Performance Management And Business Transaction Monitoring

                A SWOT Analysis Of APM And BTM Software Vendors

                IT and business services have grown exponentially in size, diversity, and complexity over the past few years. The complexity of many transactional business services has reached a point where the...

                • Downloads: 1886
              • For Infrastructure & Operations Professionals

                Blog:How Complexity Spilled The Oil

                The Gulf oil spill of April 2010 was an unprecedented disaster. The National Oil Spill Commission’s report summary shows that this could have been prevented with the use of better technology....

                • For Infrastructure & Operations Professionals

                  Blog:BMC Software Goes Private

                    Yesterday, BMC Software announced that has signed a definitive agreement to be acquired by a private investor group led by Bain Capital and Golden Gate Capital together with GIC Special...

                  • For Infrastructure & Operations Professionals

                    Report:Trends: The Diversification Of End User Experience Monitoring

                    Expand End User Monitoring For A More Proactive I&O

                    Understanding the performance of a business service starts with monitoring at the end user level, a trend that software-as-a-service (SaaS) and other forms of cloud computing are reinforcing. But...

                    • Downloads: 711
                  • For Infrastructure & Operations Professionals

                    Report:Assessing Complexity In IT Operations

                    Use Six Key Indicators To Start Measuring And Remediating I&O Complexity

                    Complexity is a recurring theme for today's infrastructure and operations (I&O) executives. Complexity is currently cited as the root cause of all IT operations ills. I&O teams are desperately trying...

                    • Downloads: 808
                  • For Vendor Strategy Professionals

                    Blog:Business Services Value Analysis

                    The choice between different formats of cloud computing (IaaS, SaaS mostly) and their comparison to internal IT business service deployment must be based on objective criteria. But this is mostly...

                    • For Infrastructure & Operations Professionals

                      Report:I&O's New Capacity Planning Organization

                      Virtualization And Cloud Computing Force A New Organizational Model That Decentralizes Capacity Management And Centralizes Capacity Planning

                      The precipitous and predictable drops in IT hardware unit-costs during the past 20 years made capacity planning obsolete. It was cheaper to overprovision than to hire experts. But infrastructure...

                      • Downloads: 615
                    • For Infrastructure & Operations Professionals

                      Report:Deliver Technology Services Faster, Cheaper, And Better

                      Executive Overview: The Service Management And Automation Playbook

                      Your business cares about outcomes, not technologies. Thus, it isn't enough to empower your developers and workers with the latest cloud, mobile, and analytics technologies. You must also invest in...

                      • Downloads: 694
                      • Rating:
                    • For Infrastructure & Operations Professionals

                      Blog:BSM Rediscovered

                      I have in the past lamented the evolution of BSM into more of an ITIL support solution than the pure IT management project that we embarked on seven years ago. In the early years of BSM, we all...

                      • For Infrastructure & Operations Professionals

                        Blog:The Cloud Technology Challenge

                        Most, if not all, technology improvements need what is commonly referred to as “complementary inputs” to yield their full potential. For example, Gutenberg's invention of movable type...

                        • For Infrastructure & Operations Professionals

                          Report:Case Study: City Index Becomes Agile With Release Automation

                          Automate Release Management To Keep Up With Rapid Development

                          This Forrester case study offers infrastructure and operations (I&O) leaders and teams an example of how to improve the effectiveness of their service management and automation (SMA) initiatives...

                          • Downloads: 200
                          • Rating:
                         
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