Forrester

For eBusiness & Channel Strategy Professionals

Blog:Big Brother? Or Big Mother? Depends If You Get It Right ...

What am I even talking about? Think about how you use your mobile phone. Do you contact your closest friends? Do you shout and swear at your local telecom provider's IVR because your new...

For eBusiness & Channel Strategy Professionals

Blog:Mobile Internet - How It Has Grown

AdMob just released its May 2010 Metrics report. One of the significant shifts in consumer mobile behavior identifed by Forrester in the past two years has been the increase in use of the...

For eBusiness & Channel Strategy Professionals

Blog:Google Glass -- What eBusiness Professionals Need To Know -- This Early

Google Glass owners were in the minority last week at Google I/O 2013, but I still felt left out not having a pair. I was one of the “have-nots” this past week. It’s still very...

For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Trends For eBusiness Professionals

Landscape: The Mobile eBusiness Playbook

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 660
• Rating:

For eBusiness & Channel Strategy Professionals

Report:CI Professionals: The Future Of Mobile Is Context

Customer Intelligence Professionals Need Mobile Analytic Tactics

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 675

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

An Empowered Report: Invest Modestly And Experiment Broadly

Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

• Downloads: 839

For Marketing Leadership Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Blog:Who Is That Crazy Lady In Macy's? (A Mobile Augmented Reality Story)

It's me. I was in Macy's last Saturday morning checking out the augmented reality (AR) app, "Believe Magic." I got a lot of stares. At one point, I had a small audience as I danced about and...

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging: A Broad-Reach Opportunity

Messaging Is The Ultimate Catalyst For Consumer Engagement

With its ubiquity and simplicity, messaging can be a powerful tool for eBusiness professionals. They will find that the most effective uses of messaging will be to enhance other touchpoints by...

• Downloads: 365
• Rating:

For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Messaging

eBusiness Professionals Must Prepare For New Messaging Paradigms

Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

• Downloads: 541
• Rating:

For eBusiness & Channel Strategy Professionals

Report:How To Build A Mobile Web Site

Choosing An Approach To Meet Your Objectives Cost-Effectively

The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

• Downloads: 1404

For eBusiness & Channel Strategy Professionals

Blog:Context Is King In Mobile

  If you are at the deYoung museum in San Francisco and do a search on “painting,” you might be looking for a Van Gogh. If you are in Home Depot and do a search on...

For eBusiness & Channel Strategy Professionals

Blog:The Future Of Mobile Is Context

Delivering highly contextual mobile services is an expectation. Mobile phones are personal devices. Consumers expect personal and relevant experiences.  What is context? Forrester defines...

For Marketing Leadership Professionals

Report:Digital Marketing: The Future Of Mobile Is Context

Mobile Transforms How Interactive Marketers Engage With Customers

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 1396

For eBusiness & Channel Strategy Professionals

Blog:QR Codes - How Will You Drive Awareness? A Local Case Study

I was walking through DuPont Circle in Washinton DC last week. I stumbled upon Axis Salon. I was so intrigued by the glass storefront that I had to hang up the phone and stare. The salon front was...

For Marketing Leadership Professionals

Report:2011 Mobile Trends

For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

• Downloads: 5979
• Comments: 2
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Strategic Staffing For Mobile eBusiness

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

• Downloads: 354
• Rating:

For eBusiness & Channel Strategy Professionals

Blog:The Immediacy That Mobile Delivers - ESPN's World Cup Coverage On Mobile

What works well in mobile? Broadly speaking - Convenience. We define the benefits of mobile services as: 1) Content, whereby the user assesses value to the immediacy of having it now. 2) Simplicity....

For eBusiness & Channel Strategy Professionals

Blog:Mobile Context Moves To Forefront On Android (From Google I/O)

Mobile services must be contextual. Screens are small. Interfaces are limited. Consumers are task-oriented. “I want to pay a bill” or “I need to make this shopping list before my...

For eBusiness & Channel Strategy Professionals

Blog:Walmart Takes Contextual, Pragmatic Approach To Mobile

Walmart's Global Head of Mobile, Gibu Thomas just got off stage here at CTIA in Las Vegas. He offered an overview of Walmart's approach to mobile which based on our research is dead on....

For Marketing Leadership Professionals

Report:US Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

• Downloads: 1804

For eBusiness & Channel Strategy Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4179

For eBusiness & Channel Strategy Professionals

Blog:Shopkick - New Mobile Service To Drive Legitimate Foot Traffic

I attended the unveiling of shopkick's new location-based technology at the Best Buy around the corner from my office today. Here are the highlights: Downloadable application for the iPhone at...