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Benjamin Ensor

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 13 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.


Education

Benjamin has a degree in modern history from Trinity College, Oxford.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Email Customer Service, In-Store Technologies, Mobile Channel for Consumers, Mobile Web, Multichannel Customer Experience, Phone Self-Service, Social CRM

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5 results in Reports

  • Benjamin Ensor
  • Retail

  • For eBusiness & Channel Strategy Professionals

    Report:The Changing Retail Payment Systems Landscape

    Winners Are Emerging From The Flood Of New Payment Systems

    Benjamin EnsorSeptember 18, 2007

    Retail payment systems are going through rapid change as a combination of technology innovation, new transaction types, and fraud drive improvements to existing systems, as well as the development of...

    • Downloads: 2112

  • For eBusiness & Channel Strategy Professionals

    Report:Understanding Online Payment Preferences In Europe

    Alternative Payment Systems Provide Opportunities For European Merchants

    Benjamin Ensor, Sabine PoltermannAugust 29, 2011

    The European online payment landscape is highly fragmented, with different payment methods achieving varied adoption levels across European countries. One in two European online buyers does not own a...

    • Downloads: 964

  • For eBusiness & Channel Strategy Professionals

    Report:Three In Five US Online Adults Have Cut Their Spending Because Of The Economy

    Younger And Higher-Income Consumers Are More Optimistic

    Benjamin Ensor, Peter WannemacherNovember 03, 2008

    With many American financial institutions struggling, it will surprise no one to hear that Americans are showing signs of pessimism and uncertainty about the national economy. A recent Forrester...

    • Downloads: 315

  • For eBusiness & Channel Strategy Professionals

    Report:UK Merchants Should Consider Accepting PayPal

    A Third Of UK Online Shoppers Now Use PayPal As Well As Plastic Cards

    Benjamin EnsorApril 09, 2007

    Credit cards and debit cards continue to be the most popular payment method for online purchases in the UK. With the exception of PayPal, most Net users have neither heard of nor use the numerous...

    • Downloads: 197

  • For eBusiness & Channel Strategy Professionals

    Report:French Net Shoppers Need Alternative Payments

    Benjamin EnsorMay 25, 2007

    France's eCommerce market has grown rapidly in the past few years. But many French Net users still don't shop online because they worry about online payment security. Although several alternative...

    • Downloads: 145
 
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