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Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Bill serves eBusiness & Channel Strategy Professionals. He specializes in the attitudes and behaviors of mass-affluent and affluent investors; online investing; brokerages, mutual funds, and insurers; financial advisors; financial firms' websites; and customer loyalty. He has helped brokerages, asset managers, and insurers design their websites and understand their market opportunities. His recent reports include "Segmenting Today's Investors."

During his 12 years at Forrester, Bill has led the company's coverage of the financial services industry. He has led research on other industries as well, including media and online advertising. Bill is the author of several Forrester Big Idea documents, including "Customer Advocacy: The Secret To Loyal Financial Services Customers."

Previous Work Experience

Before joining Forrester, Bill spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Bill led the design and implementation of one of AT&T's first web-based products. He also led the development and launch of Ziff-Davis Interactive's services for Prodigy.

Before Ziff-Davis, Bill was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Bill helped build and then run Huttonline, the first-ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek.

Bill has been widely quoted in publications including BusinessWeek, The New York Times, USA Today, and The Wall Street Journal. He is a much sought-after speaker and moderator at conferences. As host of Forrester's Financial Services Forum for 10 years, Bill has conducted on-stage interviews with the chairmen and CEOs of dozens of major firms, including American Express, Bank of America, Capital One, Charles Schwab, Citi, Edward Jones, and Vanguard.

Education

Bill is a graduate of Harvard University.

Research Coverage:

Co-Creation, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Email Customer Service, In-Store Technologies, Innovation, Marketing & Strategy, Mobile Web, Multichannel Customer Experience, Phone Self-Service, Social CRM

Reports (7)
Charts & Figures (12)

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Masami Kashiwagi

For Security & Risk Professionals
Report:What You Must Know About Data Privacy Regulations In Asia Pacific
Be Ready To Comply With Dynamic Regulatory Changes
Masami Kashiwagi, Andrew RoseMay 15, 2013
Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...
- Downloads: 90
For Security & Risk Professionals
Report:Japan Cloud Computing 2010: End User Adoption Trends
Masami KashiwagiSeptember 01, 2010
This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...
- Downloads: 32
For Security & Risk Professionals
Report:An Overview Of The Tech Channel Landscape In Japan
Channel Partners Are Redefining Their Roles To Compete In A Changing Market
Masami KashiwagiApril 19, 2012
Japan is the second-largest IT market in the world after the US, and its channel ecosystem is increasingly becoming broader and more complex. This report provides vendor strategists with an analysis...
- Downloads: 173
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Charts & Figures:Japanese Companies Make Extensive Use Of Custom Enterprise Applications
Industry Changes Will Drive Opportunities For Vendors
Masami KashiwagiSeptember 04, 2012
For Security & Risk Professionals
Report:The Data Center Services Market In Japan, 2013 To 2016
Providers Must Address Energy Efficiency And Governance To Thrive
Masami KashiwagiDecember 04, 2012
Over the past 18 months, all of the significant data center players in the Japanese market -- telcos, vendors, service providers, and systems integrators (SIs) -- have been aggressively investing in...
- Downloads: 114
For Security & Risk Professionals
Report:The Business Process Outsourcing Market In Japan
Industry Changes Will Drive Opportunities For Vendors
Masami KashiwagiSeptember 04, 2012
The business process outsourcing (BPO) adoption rate among Japanese organizations has always lagged that of North America and Western Europe, despite the relative maturity of the Japanese market. But...
- Downloads: 113
For Security & Risk Professionals
Report:Japanese Firms Refocus On Business Continuity/Disaster Recovery Post Earthquake
The Emergence Of Pay-Per-Use Models Increases Business Continuity/Disaster Recovery Adoption Rate
Masami KashiwagiNovember 04, 2011
The devastation of Japan's largest earthquake and tsunami has forced Japanese firms to focus on and invest in business continuity and disaster recovery (BC/DR). Prior to the earthquake, many...
- Downloads: 155
For Security & Risk Professionals
Report:Lessons Learned From The 2011 Japanese Crisis
Ten Key Lessons That Can Help You Strengthen Your Business Continuity And Disaster Recovery Plans
Rachel A. Dines, Masami Kashiwagi, Stephanie BalaourasJuly 14, 2011
Earthquakes, tornadoes, monsoons, hurricanes, flooding, and other severe natural disasters have brought alarming devastation to regions around the world over the past several years. As the human,...
- Downloads: 410

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Bill Doyle

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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For Security & Risk Professionals

Report:What You Must Know About Data Privacy Regulations In Asia Pacific

For Security & Risk Professionals

Report:Japan Cloud Computing 2010: End User Adoption Trends

For Security & Risk Professionals

Report:An Overview Of The Tech Channel Landscape In Japan

Charts & Figures:Japanese Companies Make Extensive Use Of Custom Enterprise Applications

For Security & Risk Professionals

Report:The Data Center Services Market In Japan, 2013 To 2016

For Security & Risk Professionals

Report:The Business Process Outsourcing Market In Japan

For Security & Risk Professionals

Report:Japanese Firms Refocus On Business Continuity/Disaster Recovery Post Earthquake

For Security & Risk Professionals

Report:Lessons Learned From The 2011 Japanese Crisis

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