Boris Evelson

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Boris serves the Application Development & Delivery role. He is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. Boris delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies that help them put information to use in business processes and end user experiences.

Boris' current research focuses on the practical and actionable best practices for building BI infrastructure and applications, such as BI business cases, architectural options, organizational structures, and vendor selection. Boris continues to explore emerging trends in next-generation BI, such as agile BI architecture and development approaches, in-memory analytics, advanced data visualization, convergence of structured data and unstructured content analytics, process-driven and operational BI, and many others.

Previous Work Experience

Boris has more than 30 years of experience with enterprise software and applications implementation, management consulting, and strategic advisory skills. Most recently, Boris was a managing partner at Textra, a boutique strategic advisory firm serving all IT constituents: users, vendors, and investors. Boris cofounded Textra after spending several years as a VP and a strategic technology advisor at JPMorgan/LabMorgan, where he led many successful internal BI initiatives, advising the bank's large enterprise software clients on enterprise adoption issues and product and marketing strategies. Prior to JPMorgan, Boris served as a senior manager of data warehousing and customer relationship management (CRM) practices at PricewaterhouseCoopers. Boris started his career at Citibank, where, among many other successful projects, he implemented the bank's first global credit risk data warehouse.


Boris holds a degree in music education from Moscow Gnessin School Of Music, Russia.

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13 results in Reports

  • Fatemeh Khatibloo
  • Security Risk & Compliance
  • For Customer Insights Professionals

    Report:How Dirty Is Your Data?

    Strategic Plan: The Personal Identity And Data Management Playbook

    As personal identity management (PIDM) begins to take shape, companies must think about their customer insights (CI) practices differently. Today's data governance policies — the rules that...

    • For Customer Insights Professionals

      Report:Personal Identity Management Success Starts With Customer Understanding

      With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

      • Downloads: 399
    • For Customer Insights Professionals

      Report:Assess Your Customers' Personal Identity And Data Management Attributes

      Assessment: The Personal Identity And Data Management Playbook

      Personal identity and data management (PIDM) changes the way marketers will communicate with their customers. But to understand how, customer insights (CI) professionals need to first understand the...

      • Downloads: 194
    • For Customer Insights Professionals

      Report:Q&A: The Privacy-Personalization Paradox

      Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

      Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand, those...

      • Downloads: 208
    • For Customer Insights Professionals

      Report:Building Data Stewardship Is A New Customer Insights Imperative

      Organization: The Personal Identity And Data Management Playbook

      In anticipation of the increasing adoption of personal identity and data and data management (PIDM) tools and services, customer insights (CI) leaders will be held increasingly accountable for their...

      • Downloads: 329
    • For Security & Risk Professionals

      Report:Quick Take: Facebook's f8 Announcements Enable An Identity Provider Pivot

      Facebook's Rear-Guard Action On Privacy Could Position It For A Broader Identity Provider Role

      At its f8 developer conference this week, Facebook announced forthcoming changes that appear to give its users dramatically greater control over sharing personal data with third-party sites and apps....

      • Downloads: 64
    • For Customer Insights Professionals

      Report:Personal Identity Management

      Preparing For A World Of Consumer-Managed Data

      Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with...

      • Downloads: 823
    • For Customer Insights Professionals

      Report:Is Your Customer Insights Practice Ready For EU Privacy?

      Q&A: EU Privacy Regulations

      This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

      • Downloads: 123
    • For Customer Insights Professionals

      Report:Making Sense Of A Fractured Consumer Data Ecosystem

      Landscape: The Personal Identity And Data Management Playbook

      Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers and authorization managers is already rapidly evolving. Firms...

      • Downloads: 387
    • For Customer Insights Professionals

      Report:The New Privacy: It's All About Context

      Adopt Contextual Privacy To Gain A Market Advantage

      "Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the...

      • Downloads: 428
    • For Customer Insights Professionals

      Report:Quick Take: Facebook's f8 Announcements Mark A Sea Change In User Privacy

      What CI Pros Need To Know About Changes To Facebook's Data-Sharing Practices

      At its f8 conference in San Francisco this week, Facebook announced several changes to its developer platform. While the event's focus was on tools to help developers grow adoption of, and revenues...

      • Downloads: 62
    • For Customer Insights Professionals

      Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

      The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

      Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

      • Downloads: 104
    • For Customer Insights Professionals

      Report:Evolving Consumer Attitudes On Privacy

      A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

      The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...

      • Downloads: 77