Forrester

For Customer Insights Professionals

Report:Top Market Researcher Predictions For 2008

The market researcher profession continued to be redefined by the Internet in 2007. The rise of online panels, industry-level attention to the lack of standardization of online metrics, and the much...

• Downloads: 914

For Customer Insights Professionals

Report:Predictions 2009: What Happens In Market Research?

When The Going Gets Tough, The Tough Get Innovative

Tough economic times will actually serve to turbocharge the "faster, cheaper, better" changes that have been revolutionizing the business of market research — but expect an increased emphasis...

• Downloads: 739

For Customer Insights Professionals

Report:Market Researchers: A Compass In The Financial Sandstorm

A List Of Must-Read Research To Help You

Things are not looking good for the economy: Although the first half of 2008 showed a steady pace of technology spending, that pace is not continuing. In a down economy, businesses face tough...

• Downloads: 965

For Customer Experience Professionals

Report:Best Practices: Why Customer Satisfaction Studies Fail

How To Drive Bottom-Line Success With Effective Satisfaction Research

Spending on customer satisfaction studies continues to outpace overall market research spend in the US, and yet there is a generalized dissatisfaction with the value that companies get from such...

• Downloads: 947

For Customer Experience Professionals

Report:Best Practices: The Next Wave In Customer Satisfaction Studies Is CRM Integration

How Firms Move From Measuring To Fixing Customer Problems

A rising tide of customer satisfaction research is also lifting the tide of another type of software enabled solution to harness these insights. They are enterprise feedback management (EFM) systems...

• Downloads: 731

For Customer Experience Professionals

Report:Best Practices: Enhance Customer Satisfaction's Impact

Fix Satisfaction Problems, Don't Just Report Them!

Satisfaction studies often cost a lot and consume vast research resources without ultimately improving business results. Why? The market intelligence organizations that conduct the research often...

• Downloads: 562

For Customer Insights Professionals

Report:Online Survey Tools Gain Ubiquity

Users Coalesce On Key Vendors For Simple Survey Projects

Market researchers today are using online surveys in droves — in stark contrast to previous models of software package use and pure outsourcing. Why? They are quick, inexpensive, and offer...

• Downloads: 525

For Customer Insights Professionals

Report:Integrate Buying Behavior In B2B Segmentations

Ignoring Buying Dynamics Courts Failure: Use These Five Dynamics To Succeed

Savvy business-to-business (B2B) market researchers use market segmentations to drive go-to-market planning. However, these segmentations can woefully under-deliver if they do not address the buying...

• Downloads: 444

For Customer Insights Professionals

Report:Vendor Product Catalog: Online Survey Tools Addendum

Listing of information collected but not included in Online Survey Tool Vendor Product Catalog. Information available addresses question type and survey design, results and analytics, customization,...

For Customer Insights Professionals

Report:Watch Out For The Landmine Of B2B Online Research

Challenge Vendors, Consider Geography, And Confirm ID To Succeed

Business-to-consumer (B2C) online panels have taken off in the US and are gaining steam elsewhere. But business-to-business (B2B) online panel growth has been more fitful because there are fewer...

• Downloads: 306

For Customer Insights Professionals

Report:What Type Of Market Research Online Community Vendor Should Tech B2B Market Researchers Use?

Three Choices Exist, Dependent On Budget, Usage Pattern, And Support Needs

Market research online communities (MROCS) are the next wave in qualitative research, due to their combination of new qualitative research capabilities and ability to provide cheaper faster results....

• Downloads: 312

For Customer Insights Professionals

Report:Professional Survey Takers: Still A Threat!

How To Reduce Corruption Risk From Voracious Online Survey Takers

Professional survey takers (PSTs) are the potential Achilles' heel of the online panel industry. This issue was thrust into the awareness of the market research community almost three years ago when...

• Downloads: 238

For Customer Insights Professionals

Report:Is The Long Online Panel Quality Nightmare Over?

Yes — If The Industry Embraces Several Key Quality Initiatives

Today, almost half of the quantitative research in the US is being conducted with online panels. While online panels provide vastly lower costs and increased speed, they also create heartburn and...

• Downloads: 259

For Customer Insights Professionals

Report:Does Declining Research Projectability Matter?

Yes, But Not As Much As You Think

Conventional wisdom holds that online panels are inherently problematic in supplying projectable findings to the general population — online and offline. Critics assert that online panels...

• Downloads: 266

For Customer Insights Professionals

Report:Market Researchers Demand High Panel Quality

New Initiatives Can Help With Quality — Particularly With B2B Sample

The rapid embrace of online panels as a primary method of quantitative research in the US and Europe is a Faustian bargain. Online panels enable cheap, fast insights, but the quality of respondents...

• Downloads: 226