Forrester

For eBusiness & Channel Strategy Professionals

Report:Rank Yourself With The eBusiness Maturity Model

Assessment: The Retail eCommerce Playbook

As retail companies evaluate their eCommerce opportunities, establishing a level set of their current strengths and weaknesses is essential. In 2008, Forrester introduced its proprietary eBusiness...

• Downloads: 851
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

eBusiness Budgets Rise Again . . . And Will Continue To Grow

eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

• Downloads: 492
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For eBusiness & Channel Strategy Professionals

Report:Mobile eBusiness Key Performance Measurements

Benchmarks: The Mobile eBusiness Playbook

Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels...

• Downloads: 600
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For eBusiness & Channel Strategy Professionals

Report:Strategic Staffing For Mobile eBusiness

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

• Downloads: 354
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For eBusiness & Channel Strategy Professionals

Report:Staffing For The Art And Science Of eBusiness

A Further Look At Key eBusiness Skills And Functions

What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital...

• Downloads: 274

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Staffing And Hiring For eBusiness

eBusiness Leaders Who Struggle To Fill Open Jobs Can't Settle For Mediocrity

Unemployment plagues the US, yet eBusiness and channel strategy professionals face a counterintuitive problem — hiring. They struggle to fill customer experience, IT, and business analyst...

• Downloads: 477

For eBusiness & Channel Strategy Professionals

Report:Adapting Your eBusiness Strategy For The Era Of Agile Commerce

To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive...

• Downloads: 685

For eBusiness & Channel Strategy Professionals

Report:Benchmark Your eBusiness Strategy And Results

Five Key Metrics For Tracking eBusiness Progress And Maturity

How does your eBusiness strategy stack up to your peers and competition? In this report we identify five key benchmarks for eBusiness and channel strategy professionals to help you gauge the success...

• Downloads: 883

For eBusiness & Channel Strategy Professionals

Report:eBusiness Teams Reorganize . . . Again

Traditional Models Are Stepping Stones To Long-Run Agile Strategies

The evolution from multichannel to agile commerce strategies has eBusiness teams scrambling. Finding the right organizational structure to accommodate the complexities of the...

• Downloads: 510

For eBusiness & Channel Strategy Professionals

Report:Multichannel Execution Falls Short

eBusiness Executives Report A Gap In Multichannel Strategy Vision And Execution

eBusiness executives have been fighting for increased investments in digital channels, and their efforts have paid off: The web channel tops their firms' channel investment priorities for 2011....

• Downloads: 603

For eBusiness & Channel Strategy Professionals

Report:eBusiness Must Become Customer-Obsessed

Competitive Strategy In The Age Of The Customer

As eBusiness and channel strategy professionals know all too well, empowered consumers disrupt business models across every industry. Success in the age of the customer requires companies to go...

• Downloads: 515

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2166

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition

Budgets And Costs Spike For B2B And Financial Services Firms

eBusiness budgets have risen steadily since 2008. In our annual survey of eBusiness and channel strategy professionals, we find that B2B and financial services firms in particular have dramatically...

• Downloads: 811
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For eBusiness & Channel Strategy Professionals

Report:The Building Blocks For Social Success In eBusiness

As consumers become more comfortable integrating social tools into their everyday lives, eBusiness leaders seek the right social strategy to achieve their goals. While the benefits of social media...

• Downloads: 898

For eBusiness & Channel Strategy Professionals

Report:Trends 2010: Staffing And Hiring For eBusiness

A few months into 2010, eBusiness is going strong, with restrained but modestly growing budgets and a shift under way toward a shared service organizational model. To get to the bottom of how...

• Downloads: 554

For eBusiness & Channel Strategy Professionals

Report:Trends 2010: eBusiness Teams Reorganize

Teams Shift Into More "Ideal" Structures But Still Struggle For Internal Support

Reporting structures are a challenge for any team, and eBusiness is no exception: Finding the right place for eBusiness teams as the Web evolves and grows in importance has been a struggle for most...

• Downloads: 878

For eBusiness & Channel Strategy Professionals

Report:Trends 2010: eBusiness Optimism Rises From 2009

eBusiness Budgets Rise Slightly; Investments In Technology And Tools Rise

To understand the state of eBusiness growth and investment in 2010, we asked members of our eBusiness And Channel Strategy Professional Research Panel a series of questions in Q4 2009 about the...

• Downloads: 412

For eBusiness & Channel Strategy Professionals

Report:Case Study: Furniture Brands International Adds B2C To Its B2B Offerings

Initial Lessons Learned As A Large, National B2B Brand Pilots eCommerce

Furniture Brands International, one of the US's leading designers, manufacturers, and retailers of home furnishings, has marketed through a wide range of retail channels — from mass-merchant...

• Downloads: 276

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Firms Use Social Tools To Connect With Customers

As consumers increasingly use social media to connect with each other and with brands, eBusiness executives seek to understand how — and if — these tools can drive online sales and...

• Downloads: 1181

For eBusiness & Channel Strategy Professionals

Report:The Role Of eBusiness In Multichannel Strategy

eBusiness Owns More Than The Web But Struggles With Channel Execution

Consumers today are more multichannel than ever before: 70% of consumers researched a product online and then bought it in another channel in 2009. To determine the role that eBusiness teams play in...

• Downloads: 1016

For eBusiness & Channel Strategy Professionals

Report:B2B eBusiness: Preparing For Online Liftoff

As more and more traditionally nonconsumer brands begin to move online, questions abound: How do we sell online? What do we sell to — or how do we service — our customers online? How do...

• Downloads: 507

For eBusiness & Channel Strategy Professionals

Report:Best Practices For Tackling Universal eBusiness Challenges

What Underperforming (And Up-And-Coming) eBusiness Teams Can Learn From Peers

As companies look to boost their struggling — or brand-new — eBusiness operations, they have common questions: What are some of the fundamentals that all eBusiness leaders need to have in...

• Downloads: 472

For eBusiness & Channel Strategy Professionals

Report:The State Of Fraud In eBusiness

eBusiness Panelists Report That 0.6% Of Orders And Transactions Are Fraudulent

Forrester recently surveyed its eBusiness And Channel Strategy Professional Research Panel to gauge the current landscape of fraud in the online channel. Forty percent of our panelists have seen an...

• Downloads: 489

For eBusiness & Channel Strategy Professionals

Report:Best Practices In Organizing For eBusiness

Centralized Teams Lead As Best Practices

In the face of the global economic downturn, eBusiness leaders face heightened scrutiny as firms place increased emphasis on the Web as a driver of sales and growth for their companies. eBusiness...

• Downloads: 840

For eBusiness & Channel Strategy Professionals

Report:What Domain Name Changes Mean For eBusiness

When we last looked at the hype surrounding generic top-level domains (gTLDs) three years ago, we concluded that they would result in little benefit to established companies and that ultimately,...

• Downloads: 255