Forrester

For CIO Professionals

Report:More Green Progress In Enterprise IT

Forrester completed its third survey of enterprise IT professionals in April 2008 to understand the state of green IT awareness and adoption in corporate computing. Our latest survey results show...

• Downloads: 727

For CIO Professionals

Report:Software Strategists Tackle Green IT

How The Software Industry Will Go Green


To date, the vast majority of mindshare and activity about improving the IT industry's environmental stance has focused on the life cycle of hardware assets — greening their design,...

• Downloads: 628

For CIO Professionals

Report:In Search Of Green Technology Consumers

Why Tech Marketers Should Target This Emerging Segment

A distinct segment of green technology consumers ready to put their dollars behind eco-friendly product choices is becoming visible. Forrester's Technographics® surveys reveal that consumers who...

• Downloads: 547

For CIO Professionals

Report:Market Overview: A Slowing Economy Won't Slow Down Corporate Green IT Initiatives

Forrester's latest green IT enterprise survey reveals that the slowing economy will not derail efforts to make IT operations more efficient and less environmentally harmful. In fact, of responding...

• Downloads: 521

For CIO Professionals

Report:Green Progress In Enterprise IT

Higher Stakes For Tech Marketers As Green IT Principles Spread

Forrester conducted its second survey of enterprise IT professionals to learn about awareness and adoption of environmental principles in corporate computing. Our October survey shows steady...

• Downloads: 488

For CIO Professionals

Report:Inquiry Insights: Green IT, Q3 2008

Since initiating research on green IT trends in early 2007, Forrester analysts have fielded a steadily growing number of client inquiries on green topics, including corporate sustainability planning,...

• Downloads: 439

For CIO Professionals

Report:Market Momentum: Green IT 2008

A Look At Sustainability Announcements Of Leading Systems Vendors

We reviewed the sustainability-related activities of 13 leading IT systems vendors from 2007 to 2008 by examining public announcements on their Web sites. Three takeaways emerged from our analysis:...

• Downloads: 313

For CIO Professionals

Report:Case Study: How IBM Supported kika/Leiner's Branding Strategy With A Green Data Center

European furniture retailer kika/Leiner Group is going green. Its stores and furniture products are designed and branded to appeal to increasingly green-conscious consumers in its home country of...

• Downloads: 291

For CIO Professionals

Report:Green IT Awareness And Adoption By Region, Q4 2008

Global firms report on their awareness and adoption of green IT practices.

• Downloads: 22

For CIO Professionals

Report:Client Firms Scrutinize Green IT Services Providers

Providers: Polish Your Value Proposition To Differentiate

Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year....

• Downloads: 235