About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.
Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.
Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.
Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.
Executive Overview: The Market Insights Optimization Playbook
Welcome to the age of the customer and the decade of disruption! For market insights professionals, these are game changers. Research organizations focused on delivering reactive, low-value,...


I recently posted my thoughts about receiving an offer from Amex to go on a Costa Concordia cruise. While we hear about marketing and customer intelligence (CI) snafus from time to time, this one...
One of the things we hear all the time from CI professionals is that they capture more data, publish more reports, and generate more metrics than ever before yet senior managers fail to leverage the...
Organization: The Customer Analytics Playbook
A mature customer intelligence (CI) function needs optimized data processes, cutting-edge technologies, and the right analytics talent. Analysts add value to CI with their data-mining and...

Vision: The Market Insights Optimization Playbook
Market insights, as a profession, has gone through significant change in the past few years, and Forrester predicts that more is yet to come. Based on our research, market insights professionals will...

Many CI teams have dense, vast amounts of data to include in their attribution algorithm. CI team needs to make sense of all this data. As a result, CI is tasked to identify, gather, prepare and...
In December, Teradata entered into an agreement to acquire Aprimo, a privately held enterprise marketing platform company with a strong focus on Campaign Management and Marketing Resource Management....
Using Cross-Channel Attribution To Understand Marketing Effectiveness
In an environment where media fragmentation is the status quo, traditional one-to-one, last-touch methods of allocating demand to marketing efforts are outdated and lead to a suboptimal marketing...
Organization: The Personal Identity Management Playbook
In anticipation of the increasing adoption of personal identity management (PIDM) tools and services, customer intelligence (CI) leaders will be held increasingly accountable for their organizations'...

Landscape: The Market Insights Optimization Playbook
Businesses face pressure from increased competition in a flat world and are also dealing with financial crises, the exponential growth of technological changes, Internet-enabled customer power, and...
Does your firm use customer analytics to optimize relationship marketing efforts? Does your firm use analytical techniques to understand and predict customer behavior? If so, we want to hear from...
While conducting research for a recent report, it became clear to Forrester Analyst Fatemeh Khatibloo that, despite the many years of discussion surrounding what's commonly called "fractional...
Quantifying The Impact Of A Facebook Fan On Brand Interactions
Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

A few months ago, I was speaking to a marketing and BI consultant about her work managing the build of a new intranet for her client. The team she was working with had recently moved to Agile...
With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

I think this is a useful summary of best practice learning but might be missing one trick. After many years of both successfully & unsuccessfully implementing segmentations (behavioural &...
Visual IQ Surfaces At The Top Of A Relatively Immature Market
In Forrester's 67-criteria evaluation of cross-channel attribution vendors, we found that Visual IQ led the pack because of its expertise in cross-channel attribution methodology, reporting, and...

We're looking to acquire a Marketing Automation system.Anyone currently using Neolane who would be interested in sharing their experiences?
Processes: The Social Intelligence Playbook
Social media provides customer intelligence (CI) professionals with a wealth of customer data. But every piece of valuable insight is surrounded by noise. Cutting through that noise and getting to...
Strategic Plan: The Customer Loyalty Playbook
Loyalty programs that attempt to implement a cookie-cutter strategy and ignore customer insights typically struggle and usually lack meaningful results. Organizations seeking to build a program that...