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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Providing global survey-based insight, our Consumer Data offerings enhance your understanding of how technology impacts markets and consumers. Leverage our independent market forecasts and quantitative consumer insights for strategic planning backed by comprehensive global data.
Spending by companies on mobile and tablet marketing segmented by display, search, and social. Includes data on mobile Internet users and spending by company size as well as mobile video adv...
Online households and broadband households by access platform (DSL, cable, and fiber) for the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Includes h...
Online and offline advertising spending by marketers. Segments online display spending by pricing scheme, media format, and share of spending through ad networks. Includes historical data going b...
Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Includes social spending directed s...
Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online ...
Online advertising spend for the Asia Pacific countries of China, India, Japan, South Korea, and Australia. Includes online display advertising and search marketing spending by country. Includes ...
Online social media users, user penetration, and social media advertising spending for 17 Western European countries. Includes historical data back to 2008 plus a five-year forecast.
Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...
Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includ...
Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income o...
Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by cou...
Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending pe...
Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. Al...
Global sales and installed base of eReader devices in 53 countries. Also includes total book (physical and digital) and eBook spending for each country. Includes historical data back to 2010 plus...
Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also in...
Adoption and ownership of game console devices, Blu-ray Disc players, and HDTVs among US households. Includes unit sales and installed base of: 1) game consoles (PS3, Xbox 360, Wii, etc.) by gene...
Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out ...
Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, ...
Adoption of mobile banking by individual mobile users in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast segments the addressable market and re...
Adoption of online banking by individual adults in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast reports the addressable market and...
Includes audience, buyers, and revenues for online content, including news, video, games, and music for the EU-7. Regional data and individual data for France, Germany, Italy,...
Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email, acq...
Spending by companies on mobile and tablet marketing segmented by display and search. Includes data on mobile Internet users and spending by company size. Includes data dating back to 2...
Forecasts broadband households by platform (DSL, cable, fiber, satellite, and other) as well as broadband users. Includes number of broadband households with bundled service p...
Mobile payments data by payment type. Includes mobile remittances segmented by domestic and cross-border, proximity payments, and remote commerce as well as bill pay users. Includes data back to ...
Spending on paid search and search engine optimization (SEO) by companies. Paid search segmented by company size based on revenue and SEO spending segmented by company size based on website ...
Total and online travel spending for unmanaged business and leisure travel. Travel spending is segmented by air, rail, hotel, and car hire. Includes regional and individual country data...
The world online population forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and country. This updated&nb...
Includes mobile buyers as well as revenue segmented by retail sales, travel, and daily deals, with average spend per mobile buyer. Includes data from 2010 plus a five-year forecast.
Online and offline advertising spending by marketers. Segments online display spending by pricing scheme, media format, and share of spending through ad networks. Includes historical data going b...
Online retail spending by category in Mexico, Brazil, and Argentina. Includes online buyers and online spending per buyer by categories such as computer hardware and software, consumer elect...
Includes mobile commerce buyers and revenue segmented by retail sales, travel, daily deals, and gaming app downloads. Country level detail for France, Germany, Italy, Netherla...
Includes audience, buyers, and revenues for online content, including news, business and finance, sports, games, video, and music for the US. Includes historical data going back to 2009...
Adoption of online banking by individual US adults. The forecast reports the addressable market and online bankers by generation and income. Historical data dating back to 2008 plu...
Adoption of mobile banking by individual mobile users. The forecast segments the addressable market and reports for mobile bankers by generation (age), phone type, access type (SMS, mobile s...
Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and help...
Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile ...
Online retail spending by category in South Korea, Japan, Australia, India, and China. Includes online buyers and online spending per buyer by categories such as computer hardware and software, a...
Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile ...
Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online (including mobile) research. Offline-influenced retail sales by 30 retail categories such ...
Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Includes historical data going back to 2001 for paid search plus a five-year forecast.
Online retail spending forecast (Western Europe): Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total ...
Total mobile subscribers and subscriptions including prepaid subscriptions. Installed base and sales of mobile handsets segmented by speed (2.5G, 3G, and 4G/LTE) and feature set (basic devices, m...
Includes mobile subscriptions and mobile subscribers (people) by region and country. Also includes mobile Internet users by country and region. Includes historical data going back to 2008 plus a ...
Consumer payments by value and and volume for different alternative payment methods, including e-wallet payments, prepaid/stored-value cards, and deferred billing, as well as credit and debit car...
Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending pe...
Consumer-owned devices including tablets, desktops, notebooks, netbooks, and dedicated eReaders. Includes annual sales data and installed base of these devices among consumers. Includes historica...
Dedicated eReader device unit sales, users by demography, and installed base, with eBook and physical book spending. Includes historical data going back to 2008 plus a five-year forecast.
TV households by subscription service and digital TV households with DVR households by service. Includes historical data going back to 2000 plus a five-year forecast.
Total advertising spending by country and online display spending for each of the 17 Western European countries. Online display spending is further segmented by media format. Includes historical ...
Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data goin...
Worldwide online population forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and country. Includes historical data ...
Total mobile subscribers, total handsets, and mobile Internet users. Includes installed base of mobile handsets by technology (2.5G, 3G, and 4G/LTE) and phone type (smartphone, quick messaging, a...
Personal digital device users for portable media devices, tablets, dedicated eReaders, and portable gaming devices in the seven Western European countries of France, Germany, Italy, Netherlands S...
Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

Social media forecast (US): Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, and technology spending. Agency fees spending is broken out by c...
Online activity and paid content forecast: Includes audience, buyers, and revenues for online content such as news, video, books, games, and music for the seven Western European countries of Fran...
Search engine marketing forecast (US): Spending on paid search and search engine optimization (SEO) by companies. Paid search segmented by paid listings and paid inclusion. Paid search and SEO sp...
Online travel forecast (US): Total and online travel spending by managed business and unmanaged business plus leisure travel. Travel spending is segmented by air, hotel, car, cruise, and tours. A...
Online display avertising forecast: Online and offline advertising spending by marketers. Segments online display spending by pricing scheme, media format, and share of spending through ad networ...
Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile Internet users and spending by company size.
Mobile commerce forecast: Includes mobile commerce buyers segmented by age. Overall mobile commerce spending by consumers at an aggregate level across retail, travel, coupons, and mobile media an...
Installed base of notebook/laptop PCs, netbooks, tablets, eReaders, smartphones, and mobile routers capable of wireless data access via Wi-Fi and/or cellular networks, using either an external mo...
Email Marketing Forecast (US): Includes total number of email users and number of personal email accounts segmented by primary email, social email, secondary email, and work email accounts. Forec...
Online retail forecast (Latin America): Online retail spending by category in Brazil and Mexico. Includes online buyers and online spending per buyer by categories such as computer hardware and s...
Insurance sales forecast (US): Includes online insurance buyers for motor insurance and home onsurance. Additionally, segments total premiums written and net online premiums written for motor and...
Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewa...
Blu-ray device adoption forecast (US): Unit sales and household installed base of total and Internet-capable Blu-ray devices by type (game console or standalone). Includes historical data going b...
Online Retail Spending Forecast (Western Europe): Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online buyers and average online spending ...
Online Retail Spending Forecast (US): Online retail spending by 30 retail categories such as PCs, apparel, housewares, and consumer electronics and baby products. Includes metrics, by category, s...
Mobile Adoption Forecast (US): Total mobile subscribers and subscriptions including prepay subscriptions. Installed base of mobile handsets segmented by speed (2G, 2.5G, and 3G) and feature set (...
Reading device unit sales and users (dedicated eReader, mobile phone, desktop PC, laptop/notebook PC, netbook/mini PC, tablet PC). eBook readers by device and eBook revenue. Includes historical d...
Audience, paid audience, and revenue forecasts for PC-based online content: news, video, sports, games, and music. Includes historical data going back to 2003 plus a five-year forecast.
Digital Music Sales Forecast (US): Number of music buyers and total spending by the purchase format, online, offline, digital subscription, and digital download, including mobile OTA. Also looks ...
Online Insurance Forecast: Includes online buyers for motor insurance, home insurance, and other insurance policies. In addition, the forecast includes average online premium paid for motor and h...
Social Media Forecast (U.S.): Online social media spending by companies. Segmented by spending on integrated campaigns and agency fees. Agency fees spending broken out by company size. Spending i...
Adoption of mobile banking by individual mobile users. The forecast segments the addressable market and reports mobile bankers by generation (age), access type (SMS, browser, application), and fu...
Unit sales and installed base of portable media players by device type (audio, video-capable, music-capable phones). Includes total number of users with a portable media player. Includes historic...
Online Retail Forecast (Asia Pacific): Online retail spending by category in South Korea, Japan, Australia, India, and China. Includes online buyers and online spending per buyer by categories su...
Online Display Advertising Forecast: Offline and online advertising spending by marketers. Segments online display spending by media format, pricing scheme, and share of spending through ad netwo...
Number of households with broadband access by platform (DSL, cable, and other) for 17 Western European countries. Includes historical data going back to 2003 plus a five-year forecast.
Mobile Adoption (Global): Includes mobile subscriptions and mobile subscribers (people) by region and country. Includes historical data going back to 2009 plus a five-year forecast.
Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile internet users and spending by company size.
Search Engine Marketing Forecast (US): Spending on paid search and search engine optimization (SEO) by companies. Paid search segmented by paid listings and paid inclusion. Paid search and SEO sp...
Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of...
Wireless data access connections, typically via cellular networks, using either an external modem or an integrated chipset. Includes historical data going back to 2007 plus a five-year forecast f...
Broadband (US): Broadband availability and number of households and individuals with broadband access by platform (DSL, cable, fiber, and other). Includes demographics such as age, gender, and in...

DTV, HDTV, and DVR Forecast (US): Total TV households by platform, including cable, satellite, telco, and terrestrial. Segments each platform by digital where applicable and includes net pay TV h...
Worldwide Online Population Forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and country. Includes historical data ...
Reading device unit sales and users (dedicated eReader, mobile phone, desktop PC, laptop/notebook PC, netbook/mini PC, tablet PC). eBook readers by device and eBook revenue. Includes historical d...
North America
Asia Pacific
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