Forrester: - Making Leaders Successful Every Day

Registration Form

Did the Internet or mobile technology really change consumer behavior? Did the 75% of US and 64% of European households that regularly access the Net and the more than 80% of Western consumers with a mobile phone change the way they interact with brands, retailers, media, and each other? Really? Yes, they did. Step by step, consumers have less trust in brands; consumers find their own information and entertainment — globally — rather than relying on what TV, print, and radio feeds them; they support each other with online reviews and advice and skip ads; and they take control.

In the next 20 years, these behavioral changes will intensify. Reaching consumers in the right channel at the right time with the right message and media will become more complex than ever, especially as the role and influence of consumers’ networks and communities increase. Enticing consumers with differentiating products and experiences will get even harder. At this Event, leading Forrester analysts will present research on how firms are responding to empowered consumers, and executives will share their companies’ best practices for determining the optimal way to win customers’ dollars and loyalty.

Whether you are looking for advice on business, marketing, media, or B2C technology challenges, Forrester’s Consumer Forum EMEA 2008 will provide specific answers to critical issues confronting consumer-facing companies today.

This Event will tackle questions such as:

• What has been the true impact of the Web and emerging channels on consumers?
• How has the Internet altered buying behavior and receptivity to advertising?
• How have companies successfully engaged with empowered consumers and communities?
• How will customer behavior change even further over the next 20 years?
• Which new technologies will enable these changes?
• As consumers weave in and out of channels, how can companies still reach them?
• How can firms determine what consumers need, and how can they deliver ahead of their competitors?
• How will consumers respond to a constant, persistent barrage of marketing messages?
• What tools, technologies, and skills will companies need to succeed in the next 20 years?
• How will companies track and measure the return on their new marketing methods?

This Event is designed for the following roles:

• Customer Experience professional
• eBusiness Channel Strategy professional
• Consumer Product Strategy professional
• Interactive Marketing professional
• Marketing Leadership professional
• Consumer Market Research professional
• Direct Marketing professional

This includes:

• Senior-level business and strategy executives who set objectives for driving consumer sales and profitability
• Ad agencies and marketing services companies that support brands and next-generation experiences
• Executives who lead eCommerce, brick-and-mortar, and other user experience initiatives
• Brand managers, merchandisers, and planning executives charged with understanding the needs and behaviors of their consumers
• Technology executives responsible for integrating channels and systems to better serve consumers

• C-level keynotes from executives of Fortune 1,000 companies
• Role-based breakout sessions, such as customer experience, marketing leadership, interactive marketing and consumer product strategy
• Peer networking with more than 250 attending executives

The Forrester Difference

• Best practices and examples from across industries — Keynotes and breakout discussions feature dozens of examples from industries such as retail, media, consumer products, healthcare, and travel.
• The quality of the Forrester keynotes — Presentations are backed by thousands of interviews with technology leaders, business executives, and vendors.
• Rich consumer- and brand-level data — Presentations include data from the largest and longest-running consumer database.
• Exclusive audiences — Forrester Event attendees include executives from the highest organizational levels.
• Integration of organizational, technological, and business issues — Forrester Events provide a complete understanding of the challenges ahead and how to overcome them.