Forrester

Security & Risk

Report: GRC Job Description: Chief Risk Officer (CRO)

Customer Experience

Report: How Healthy Are Your Competitors' CX Ecosystems?

Customer Experience

Report: Measuring The Health Of Customer Experience Ecosystems

Report: Manage Your Mobile Application Performance

Customer Experience

Report: How Enterprise Technology Impacts Customer Experience

Sales Enablement

Report: The Forrester Wave: Through-Partner Marketing Automation, Q2 2014

Sales Enablement

Report: Vendor/Partner Co-Branding In A Cloud Services World

Customer Experience

Report: The Changing Dynamics Of Value Delivery

Technology Marketing

Report: The New Channel Economics: Financial Engineering for Channels

Technology Marketing

Report: The Exploding E-Channel: Online Application Stores

Technology Marketing

Report: Demand Insights: The SMB Mobile Market

Customer Experience

Report: Digital Customer Experience Trends To Watch 2014

Customer Experience

Report: Build Your Multichannel Experience Road Map

Infrastructure & Operations

Report: Reporting And Metrics For Success With Your Communication And Collaboration Infrastructure Strategy

Application Development & Delivery

Report: The Forrester Wave: Mobile Business Intelligence Platforms, Q4 2013

This Wave will evaluate vendors on their mobile business intelligence platforms, with criteria related to security, reporting and dashboarding, writeback, etc.

eBusiness & Channel Strategy

Report: Navigating The Mobile Insurance Ecosystem

The Road Map chapter of the Mobile Insurance Strategy Playbook.

Report: The Money Management Metrics That Matter

The Performance Management chapter of the Digital Money Management playbook.

eBusiness & Channel Strategy

Report: Justifying Your Mobile Insurance Strategy With ROI: Business Case

The Business Case chapter of the Mobile Insurance Strategy playbook.

Report: Compare Your Money Management Functionality Against Your Peers

The Benchmarks chapter of the Digital Money Management playbook.

Customer Insights

Report: Innovate Market Insights

Learn how to build out an optimal performance feedback loop, how to optimize key market insights metrics and drive the transition to being a business driver.

eBusiness & Channel Strategy

Report: Forrester's Mobile Insurance Maturity Model

The Assessment Chapter of the Mobile Insurance Strategy Playbook.

eBusiness & Channel Strategy

Report: Building The Effective Insurance Mobile Organization and Staffing

The Organization chapter of the Mobile Insurance Strategy Playbook.

Report: Optimize Digital Money Management

The Continuous Improvement chapter of the Digital Money Management playbook.

eBusiness & Channel Strategy

Report: Building An Effective Mobile Banking Team

The Organization chapter of the Mobile Banking Strategy playbook.

Report: Identify The Right HRM Metrics And Analytics Capabilities

Report: Align Employee Performance With Business Performance

Infrastructure & Operations

Report: Governing Communication and Collaboration Infrastructure In Your Enterprise

Report: Drive HRM Business Value With Digital Employee Engagement

Security & Risk

Report: Build Out Your DLP Capabilities

CMO & Marketing Leadership

Report: Turning B2B Customers into Advocates

Peer-to-peer influence is powerful in B2B and CMOs must develop marketing strategies that engage with individuals to not only shape opinion and sentiment about the brand, but cause these individu...

Sourcing & Vendor Management

Report: You Have A Road Map But Can Providers Deliver What You’ll Need

Customer Experience

Report: The People Who Innovate The Customer Experience

Enterprise Architecture

Report: Paths To 3 Dimensional Data In A 3 Dimensional World

This report outlines steps to define, model, and deliver data that is viable for a multitude of use cases whilemaintaining consistency across the organization

CIO

Report: Wave: Hybrid² Integration

As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises a...

Technology Marketing

Report: Cloud Brokers: Who's on First -- Distributors, Telcos, Hosters?

Analyst Relations

Report: Professional Industry Analyst Relations Measurement

More details to follow.

Technology Marketing

Report: The SMB Phoenix Redux

Sales Enablement

Report: Designing Integrated Marketing Campaigns For Your Partners

Customer Experience

Report: Best And Worst Of Multichannel Experiences

Customer Experience

Report: Voice Of The Customer Program Vendor Overview, 2013

Sales Enablement

Report: Ranking The Effectiveness Of Partner Marketing Tactics

Customer Insights

Report: Benchmark Your Market Insights Maturity

Compare your organization’s market insights maturity to other companies and identify key capabilities gaps to prioritize efforts and investments.

eBusiness & Channel Strategy

Report: The Forrester Wave Order Management Solutions Q3 2013

Sourcing & Vendor Management

Report: Develop balanced scorecards to standardize your software contract review and supplier assessment

Customer Intelligence

Report: A Winning Blueprint Demands That You Walk Before You Run

Application Development & Delivery

Report: Performance Management: Optimize The Performance Of Your Customer Service Operations

Application Development & Delivery

Report: Organizational Implications for Portfolio And Program Management

Infrastructure & Operations

Report: Managing Change With Your Communication and Collaboration Infrastructure Strategy

Application Development & Delivery

Report: Benchmarking Your CRM

Enterprise Architecture

Report: Managing The Performance Of Your Data Management Program

This report provides concrete ways to establish performance management programs that assess and reward contributionto the business

Customer Experience

Report: How To Use Text Analytics In VoC Programs

Report: Pick The Right Digital Money Management Technologies

The Tools & Technologies chapter of the Digital Money Management playbook. This will be a major update of our existing "Market Overview: Personal Financial Management Solutions" report.

Enterprise Architecture

Report: Skills, Staffing, Communication and Training

This report defines the roles,  responsibilities, processes and procedures for managing trusted content, in  light of significant changes in the environment, such as cloud computing, an...

Enterprise Architecture

Report: The Forrester Wave: Master Data Management

This document will identify and evaluate the functionality that is provided by Master Data Management  software vendors.  It will also identify the leading vendors in each seg...

Enterprise Architecture

Report: Process Based Performance Management

This document outlines the necessary process oriented aspects to measure the performance of a CM program.

• Downloads: 1

Application Development & Delivery

Report: Benchmark The Digital Experience Delivery Strategy Against Business Objectives

Enterprise Architecture

Report: Treat Information As A Strategic Asset

A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. This report shows how to justify your information management in...

Application Development & Delivery

Report: Define Your Agile And Lean Metrics

With Agile and Lean traditional measures which tend to focus on one set of artifacts, usually technical, are not enough. In fact, Application Development teams need to focus on business value rat...

• Downloads: 2

Enterprise Architecture

Report: Introducing Data Citizenship

In order to be effective at data governance, you need broad acceptance of the notion of data citizenship.  Data citizenship incorporates data governance into the way you dobusiness. 

Enterprise Architecture

Report: The Forrester Wave: Enterprise Content Management

This document will identify and evaluate the functionality that is provided by Enterprise Content Management software vendors.  It will also identify the leading vendors in each segment of t...

Sourcing & Vendor Management

Report: Reduce your software costs by aligning procurement with your BT strategy

Enterprise Architecture

Report: eDiscovery Market Overview

A landscape of the major and innovative eDiscovery vendors, mapped to their strengths across the eDiscovery spectrum.

Marketing Leadership

Report: The Digital Media Buying Playbook's Continuous Improvement report

Enterprise Architecture

Report: People Based Performance Management

This document reveals a performance management framework for the organizational aspects of a succesful CM Program.

• Downloads: 1

Application Development & Delivery

Report: Measure The Digital Experience Delivery Strategy's Impact On Business Performance

Marketing Leadership

Report: The Digital Media Buying Playbook's Benchmarks report

Analyst Relations

Report: Industry Analyst Relations And Insight

More details to follow.

Customer Experience

Report: Assess Your Multichannel Experience Quality

Customer Intelligence

Report: Buyers Go Outside In Search Of Measurement Expertise

Marketing Leadership

Report: The Digital Media Buying Playbook's Roadmap report

Report: Deploy An Effective GRC Technology Ecosystem

Infrastructure & Operations

Report: Sourcing Communication and Collaboration Technologies

Application Development & Delivery

Report: Business Strategy Must Drive BI Strategy

This is the strategic plan report of the Business Intelligence (BI) playbook for Application Development and Delivery (AD&D) professionals.

Application Development & Delivery

Report: Continuous Improvement: Building a World Class Customer Service Program

Enterprise Architecture

Report: Benchmarks For Business-Centered EA

This report will provide comparative benchmarks for EA methods.

Security & Risk

Report: Market Overview: Key Management And Inverted PKI

Enterprise Architecture

Report: The Impact Of Business-Centered Enterprise Architecture On BT Roles And Skills

This report describes the roles and skills which arise from Business-Centered Enterprise Architecture, and how to evolve your staff.

Enterprise Architecture

Report: Managing The Culture And Process Change For Business-Centered EA

This report describes the impediments extended EA practices may experience, and how to overcome them.

Application Development & Delivery

Report: Metrics And Methods For Effective BI Measurement

This is the Benchmarks report of the Business Intelligence Playbook for Application Development & Delivery professionals.

• Downloads: 1

Security & Risk

Report: Vulnerability Management Maturity Model

Enterprise Architecture

Report: Readiness Assessment For Business-Focused Enterprise Architecture

This report will describe how to assess your readiness to adopt Business-Centered Enterprise Architecture - from organization culture and expectations, to processes and skills.

Application Development & Delivery

Report: Processes: Enable Customer Service Success With Sound Processes

CIO

Report: Emerging Market Wave: BYO Communication Solutions

    The focus of the wave is the early-stage aspect of embracing OTT communication services for business. It will help the CIO to answer questions like: Which over-the- top communicatio...

Marketing Leadership

Report: The Cost Of Bad Email

Marketing Leadership

Report: Making The Business Case For Better Digital Media Buying

This report will help digital media buyers build the business case for creating a more audience-centric digital media buying practice. A Total Economic Impact model that will help digital media b...

Customer Intelligence

Report: Elevate Customer Analytics With Five Advanced Practices

This report will outline advanced and emerging customer analytics techniques that are helping firms analyze customer data more effectively.

eBusiness & Channel Strategy

Report: Assessing Your Mobile Banking Maturity

The Assessment chapter of the Mobile Banking Strategy Playbook.

eBusiness & Channel Strategy

Report: Selecting The Right Mobile Technology Partners

The Tools And Technology chapter of the Mobile Insurance Strategy playbook.

Sourcing & Vendor Management

Report: Telecoms and Mobility For Service Vendor Management Is Still Immature

Application Development & Delivery

Report: Benchmarking Your Business Applications

Sourcing & Vendor Management

Report: Empower yourself by knowing as much about your software suppliers as they know about you

Enterprise Architecture

Report: Hyper Flexible Data Management Framework Needed To Meet The Diversity Of Consumption Styles

Data management has to assume an empowered business technology model to provide an agile foundation. An inside out only view will not support business agility in a digitally focused and consumeri...

Customer Experience

Report: Making Promises, Keeping Promises: The Branded Customer Experience

• Downloads: 1

eBusiness & Channel Strategy

Report: Evaluate Your Digital Money Management Capabilities

The Assessment chapter of the Digital Money Management playbook.

Analyst Relations

Report: Plan The First 100 Days In Your New AR Job

More details to follow.

Infrastructure & Operations

Report: Creating Your Workforce Technology Sourcing Strategy

Sales Enablement

Report: Engineering Partner Loyalty Success

Infrastructure & Operations

Report: Communicate Your Workforce Computing Strategy

Sales Enablement

Report: Boost Your Loyalty Over Time

Technology Marketing

Report: Strategies, Tactics And Tools For Ongoing Management

Customer Intelligence

Report: Next Steps In Cross-Channel Attribution

Sales Enablement

Report: Appraise The Investment And Articulate The Payback

Customer Intelligence

Report: Tear Down Barriers To Produce Cross-Channel Relationships

eBusiness & Channel Strategy

Report: The Future Of B2B eCommerce

Details to follow.

Report: Align Your HR Organization With Business And IT Strategies

Report: Define Your Strategic HR Technology Road Map

Report: Vision for Unstructured Loyalty

Companies rely on both explicit, or programmatic, loyalty and implicit, or unstructured, loyalty to identify and drive retention, engagement, and profitability from their best customers. This rep...

Report: Select The Best HRM Solutions Using An Accelerated Approach

Application Development & Delivery

Report: Communication And Training: Driving Change Management For CRM Adoption

Application Development & Delivery

Report: Organization: Organizing for Effective Delivery of Customer Service

CMO & Marketing Leadership

Report: Business Case for Lead-to-Revenue Management

Lead to Revenue Management can increase revenues and lower costs of sales, but CMOs can struggle to link investment to business value. This reports helps marketing executives calculate and s...

Customer Intelligence

Report: Metrics To Measure In PIDM World

Customer Intelligence

Report: Three Types of Metrics Drive Customer Relationship Growth

This report will highlight the type of customer metrics to track that a reflective of growth, profitability and customer experience.

Sales Enablement

Report: Not Your Mother's PRM

Enterprise Architecture

Report: Business Agility

Businesses are more vulnerable than ever due accelerating economic conditions, market and consumer shifts, competitive changes, and digital disruption. Business Agility counteracts these challeng...

Technology Marketing

Report: Gauging Your Current Community Approach

CIO

Report: Connected Cars

CIO

Report: The Drivers Behind Staffing Functions

CIO

Report: The Rise Of Personal Communications

This report contrasts the consumer and IT perspectives in the search for cost-effective, innovative, and fun-to use communication and collaboration tools in the enterprise environment.

Sourcing & Vendor Management

Report: Use Business Input And Feedback To Ensure Buy-In For Your Communications Technology Sourcing Strategy

Customer Experience

Report: The Path To Customer Experience Maturity

CIO

Report: Global Tech Market Outlook

Updated economic outlook for global technology spending, 2013-14.

Technology Marketing

Report: B2B Marketing Tactics: How Tech Compares to Other B2B Industries

CIO

Report: Services For The Digital Self

Sourcing & Vendor Management

Report: Sourcing Managers Will Fill The Gap Between Business And IT Leaders

The report streamlines the main fundings of our annual survey of network decision-makers,  yielding insight into future plans for mobility, M2M, device management, and other priori...

Sales Enablement

Report: Best Practice Processes For Channel Partner Loyalty

Technology Marketing

Report: The Shape-Shifting Channel: Hybrid Is the New Norm

Customer Experience

Report: Persistent Customer Experiences

eBusiness & Channel Strategy

Report: Offer Digital Money Management To Help Customers Make Better Financial Decisions

The Executive Overview of the Digital Money Management playbook.

eBusiness & Channel Strategy

Report: An Overview Of Third-Party Solutions In The eCommerce Landscape

Details to follow.

CIO

Report: Smart City Services

The advent of smart cities represents a powerful opportunity for IT service providers.

CIO

Report: The Future Of The Data Center

How corporate and service-provider data centers will evolve over the next 5 years.

eBusiness & Channel Strategy

Report: The Eight Things Every eCommerce Business Needs To Prove

Details to follow.

CIO

Report: Open Data Isn't Just For Government

The report looks into the new opportunities provided by open government data for both new and existing businesses. 

eBusiness & Channel Strategy

Report: Evaluating Your Organization's Agility

Details to follow.

Technology Marketing

Report: Finding and Developing Partners Of The Future, Part II

Sales Enablement

Report: Co-Marketing Self-Assessment

Analyst Relations

Report: Learn From Your Peers' Analyst Relations Metrics

More details to follow.

eBusiness & Channel Strategy

Report: The eCommerce Metrics That Matter

Details to follow.

Security & Risk

Report: Zero Trust Landscape

To defend against the mutating nature, complexity, and methods of today’s attacks, you will need an arsenal of security controls, processes and services. And everyday, new solutions emerge that p...

Customer Intelligence

Report: Use Marketing Efficiency To Justify Spend

Sales Enablement

Report: Buyer Role Profile: Database Manager

Customer Insights

Report: How To Build A Road Map For Your Intelligent Customer Loyalty Program

This report outlines the steps loyalty marketers must take to build a road map for improving their customer loyalty program. It will help you prioritize the most important investments for making ...

Sales Enablement

Report: Role Profile: Network Manager

Sales Enablement

Report: Buyer Role Profile: Applications Manager

Sourcing & Vendor Management

Report: A Dizzying World: SVMO Software

Customer Intelligence

Report: Sequencing The Steps To Real-Time Relevance

Sales Enablement

Report: Role Profile: Data Center Manager

eBusiness & Channel Strategy

Report: Scenario-Based eCommerce Technology Evaluation Process

Details to follow.

eBusiness & Channel Strategy

Report: Building Your Mobile Banking Road Map

The Road Map chapter of the Mobile Banking Strategy Playbook.

Report: Forrester Wave™: 2013 Asia Pacific Network Operator Carrier Ethernet WAN Services

Infrastructure & Operations

Report: Build Your I&O Practice Business Case in 2013 And Beyond

This report will address some of the following important key takeaways when considering the Business Case for your current and future I&O organizations: n Empowered BT business plan channels ...

CMO

Report: A Brand Compass Analysis For Food And Beverage

This report will use Forrester’s Technographics TRUE Brand Compass to help CMOs discover the landscape for their brand building journey. By using brands from the food and bev...

eBusiness & Channel Strategy

Report: Market Overview Full Service eCommerce Solutions 2013

Report: BT 2020: Tools and Technologies To Transform

As more and more business services are provided through the cloud and newer mobile technologies, businesses see an opportunity to gain more control over IT, decentralize IT functions and move fro...

Application Development & Delivery

Report: Organize To Deploy And Support CRM

This report outlines how to create an organization that has all the talent and skill sets needed for successful implementation and ongoing implementation of a CRM initiative. It will also discuss...

Enterprise Architecture

Report: Technology Selection Is Not An IT Job - You Need New Tools

Firms are expecting to innovate with information technology, and think technology selection is too important to not be involved. Meanwhile, our research suggests that many IT departments have not...

Security & Risk

Report: Forrester Wave: Identity And Access Management Suites

Customer Intelligence

Report: Sophisticated Offer Management

Offer management, and more specifically targeted offer management, plays a critical role in the success of loyalty programs. This report will explore the ins and outs of sophisticated offer manag...

Infrastructure & Operations

Report: Benchmarking Your Communication and Collaboration Infrastructure Strategy

Customer Intelligence

Report: Analytics Investments Drive Productivity and Efficiency

Success with customer analytics requires a concerted effort by the firm to use existing resources as well as invest in future people, processes, and tools. This report will guide the business cas...

Sales Enablement

Report: The Forrester Wave: Partner Relationship Management (PRM) Platforms, Q3 2013

Enterprise Architecture

Report: Business Architecture Performance Management: Tool

Enterprise Architecture

Report: Benchmarking Emerging Technology Adoption

This report will provide comparative benchmarks for emerging technology adoption

Enterprise Architecture

Report: Enterprise Search Market Overview

This report will update the 2011 market overview in light of acquisitions in the space.  It will define the enterprise search landscape today and briefly cover leading vendors strengths and ...

Marketing Leadership

Report: Benchmark Your Digital Media Buying Maturity

This report will help digital media buyers understand how they stack up to peer organizations and provide recommendations for evolving your digital media buying practice.

Security & Risk

Report: Influence Executives With Key Risk And Compliance Metrics

CIO

Report: Saasing SAP

eBusiness & Channel Strategy

Report: Justify Investment In Digital Money Management

The Business Case chapter of the Digital Money Management playbook. This will be a minor update of our "The Business Case For Personal Financial Management" report.

eBusiness & Channel Strategy

Report: Mobile Analytics Shopping Guide

Details to follow.

Enterprise Architecture

Report: Data Management Metrics That Matter

How to build a framework of metrics and KPIs based on roles, responsibilities, and processes.

Enterprise Architecture

Report: The Blurring Lines Of The Data Management Landscape

Managing data is as much a facet of business processes and analytics as it is a back-office infrastructure investment. This report explores the convergence of technology to technology andback-off...

eBusiness & Channel Strategy

Report: Assemble The Right Digital Money Management Team

The Organization chapter of the Digital Money Management playbook.

eBusiness & Channel Strategy

Report: Justifying Investment In Mobile Banking

The Business Case chapter of the Mobile Banking Strategy Playbook.

Sourcing & Vendor Management

Report: Navigate The Limitations Of Public Cloud Agreements And SLAs

As usage of public cloud models continues to rise, customer attention is turning to governance and administration of cloud-oriented engagements. Because public cloud SLAs like customer agreements...

Sourcing & Vendor Management

Report: The Changing Value Proposition For Mid-Sized Outsourcers

Finding the right supplier for a particular engagement from a multitude of offshore vendors is not an easy task given the constantly evolving subtleties of cost and delivery options in a highly d...

CIO

Report: Social Business And Collaboration Technology Guidebook

53% of IT professionals surveyed consider increased investment in collaboration to be a high or critical priority. Business expectations are high and so are the stakes for the CIO. New technologi...

Enterprise Architecture

Report: CM Technology Selection Framework

This report highlights the wide range of content oriented technologies that Forrester covers closely, such as ECM, DAM, MultiChannel Capture, Records Management and Managed Print Services.  ...

Enterprise Architecture

Report: Align User Needs To Content Centric Technologies

The greatest obstacle for ECM adoption is not about technology but more focused on user acceptance.  Defining an effective business case is a key step to influencing user adoption.  The...

CIO

Report: 10 Ways CIOs Should Incorporate Options Thinking Into Their BT Plans And Messages

Sourcing & Vendor Management

Report: Vendor Snapshots

As outsourcing suppliers graduate from cost-savers to enablers of business growth, clients are looking beyond price as the only differentiator. Clients do not want to get locked-in with a single ...

eBusiness & Channel Strategy

Report: Five Pitfalls In Executing An eCommerce Strategy

Details to follow.

CIO

Report: Workforce Experience Benchmark

eBusiness & Channel Strategy

Report: Forrester's Mobile Insurance Maturity Model

eBusiness & Channel Strategy

Report: Canadian Online Retail Forecast, 2013 To 2017

Enterprise Architecture

Report: Critical Success Factors For Measuring Your Information Architecture Program

This report revisits the success criteria outlined in the planning stage of the playbook (business impact).  This research provides a mechanism to determine how well the IA program measures ...

eBusiness & Channel Strategy

Report: Moving From Mobile Experimentation To Achieving Business Outcomes

The Performance Management chapter of the Mobile Insurance Strategy Playbook.

Application Development & Delivery

Report: Information Fabric 3.0

Sourcing & Vendor Management

Report: Reduce your software costs by aligning procurement with your BT strategy

eBusiness & Channel Strategy

Report: The ROI Of Agility

Details to follow.

Sourcing & Vendor Management

Report: Observe These Keys To Transitioning Services Engagements Successfully

Customers increasingly realize that outsourcing decisions are not forever, but are subject to transitioning and insourcing pressures. A growing  tendency for customers to optimize, segment a...

eBusiness & Channel Strategy

Report: The State of Digital Money Management

The Landscape chapter of the Digital Money Management playbook.

Sourcing & Vendor Management

Report: Define Your Governance Model For Future Outsourcing Relationships

We see a variety of vendor governance models in existing outsourcing relationships. Starting with managed contractors in projects or services, - managed by project managers or service managers in...

Technology Marketing

Report: The Journey From Design to Impact

Customer Experience

Report: Mobile Is Key To Unified Experiences

CMO

Report: The Impact Of Innovation Labs

Marketing innovation labs are all the rage.  Companies including Staples, Walmart, Mondelez, Nike, Coca Cola, Aetna, Nestle, 7-Eleven and many more have developed innovation labs to accelera...

Report: Staff To Manage Continuous Digital Experience Delivery Improvement

Sourcing & Vendor Management

Report: How Good Are We?

eBusiness & Channel Strategy

Report: Put Money Management At The Heart Of Digital Banking

The Vision chapter of the Digital Money Management playbook.

Sales Enablement

Report: Baseline Your Maturity

Technology Marketing

Report: Channel Data Management

Enterprise Architecture

Report: Data Governance 2.0

eBusiness & Channel Strategy

Report: Plan Your Digital Money Management Evolution

The Road Map chapter of the Digital Money Management playbook.

Sourcing & Vendor Management

Report: Telecoms & Mobility Services Ecosystem(s) Overlap But Confuse Buyers

Infrastructure & Operations

Report: Five Steps to Decide if Windows 8 is Right for You

With the recent launch of Windows 8 and the relatively high number of organizations still using XP, many IT professionals will no doubt be considering Microsoft's latest edition to their platform...

Marketing Leadership

Report: State Of Mobile Technology Adoption

eBusiness & Channel Strategy

Report: Clarify Your Digital Money Management Objectives

The Strategic Plan chapter of the Digital Money Management playbook.

Enterprise Architecture

Report: Information Strategy and Architecture Maturity Assessment Toolkit

Analyst Relations

Report: Industry Analyst Relations And Sales Support

More details to follow.

CIO

Report: Transforming IT To Lead In Customer Experience

Customer Intelligence

Report: Consolidate Technology Investments To Unlock Enterprise-Wide Customer Relationship Marketing

CIO

Report: European ICT Market 2013-2014: Another Year Of Tech Recession

An overview of the 2013-2014 European tech market.

Enterprise Architecture

Report: Key Lessons From High Performing Content Management Programs

This document highlights case studies from companies at the forefront of optimizing content management.

CMO

Report: Benchmark Your Marketing Innovation Culture

Marketing innovation is difficult due to the ever-changing customer landscape caused by digital disruption, perpetually connected customers and the shifting customer lifecycle.  To keep up w...

Infrastructure & Operations

Report: Recruit And Retain Skilled Staff For Workforce Computing

Enterprise Architecture

Report: Build A Business Case For BPM

• Downloads: 13

Infrastructure & Operations

Report: Govern The Highly Resilient Enterprise

This report will answer the following: what are best practices for running critical processes associated with business technology resiliency, including the business impact analysis, risk ass...

Enterprise Architecture

Report: Looking Back While Looking Ahead: Combining Emerging Technology with Performance Management

This report will walk readers through the steps of developing a performance management plan for your emerging technology program.

Marketing Leadership

Report: Organize For Mobile Marketing Success

Report: InStream Audio Advertising

Sales Enablement

Report: Message Management Framework

Infrastructure & Operations

Report: Organize Your Communication and Collaboration Infrastructure

Sales Enablement

Report: How Do Sellers Set The Agenda Of Their Interactions

Security & Risk

Report: Security And The Cloud

Cloud security has been one of the more prominent reasons that organizations cite for not adopting cloud services. However these attitudes are changing rapidly. In reaction to very accurate criti...

Sales Enablement

Report: How Often Do Buyers Accept Follow-On Meetings?

Application Development & Delivery

Report: Site Search Market Overview

Sales Enablement

Report: Smart Sellers Engage Buyers Early In Their Purchase Process

Sales Enablement

Report: How Do Buyers Define What Is Valuable?

Security & Risk

Report: Market Overview: Network Security Segmentation Gateways

Current networks rely on numerous security devices and controls to protect the network and its data. These include firewalls, IPS, WAF, NAC, content filtering gateways, network access control, VP...

Sales Enablement

Report: Use Buyer Journey Mapping To Create Content That Works

Security & Risk

Report: Maintain Your Security Edge

Continuous improvement for S&R can mean many things: keeping up with the threat and IT landscape, looking ahead to future technology and disruptive technologies, and keeping up with the regul...

Sales Enablement

Report: Referrals Are An Effective Way To Gain Access To Buyers

Sales Enablement

Report: How Effective Are Sellers' Most Common Methods Of Contacting Buyers?

Sales Enablement

Report: How Do Sellers Prepare For Meetings?

Sales Enablement

Report: Sellers Do Not Live Up To Buyer's Expectations

Sales Enablement

Report: What Are The Attributes Of A Valuable Conversation?

Sales Enablement

Report: For What Reasons Do Buyers Take Meetings?

Enterprise Architecture

Report: Continuously Improve Your Emerging Technology Program

This report will discuss the long-term evolution after incorporating emerging technology into your  EA program.

CIO

Report: Master The Confused Market For Mobile Engagement Solution Providers

Mobile engagement, particularly in customer-facing processes, requires deep changes to strategy, brand expression, experience design, application development and delivery, and operations. And fir...

Report: Assess The Customer Experience Of Your Service Desk

Current IT Service Desk metrics do not provide a full indication of success. The 'age of the customer' demands an approach that assess the end users/internal IT customers experience in regards to...

eBusiness & Channel Strategy

Report: The State Of Retailing Online 2013: Marketing and Merchandising

Forrester partnered with Shop.org for its annual report of eCommerce benchmarks gathered from a survey of retailers who sell online.  The first report from 2013 was published in Q1 and cover...

eBusiness & Channel Strategy

Report: Ignoring eCommerce Hype And Addressing Low-Hanging Fruit

Details to follow.

eBusiness & Channel Strategy

Report: Enabling Cross-Touchpoint Analytics And Reporting

The Performance management chapter of the Agile Commerce Playbook.

Customer Intelligence

Report: ROI and Financial Models for Loyalty Programs

The financial model backing a loyalty program sets the stage for profitability and success. This report will explore common financial models for loyalty programs and maximizing a program's ROI.

Security & Risk

Report: Endpoint Security Suite Market Update Q2 2013

In Q1 2013, Forrester published the Endpoint Security Suite Wave, a 50 criteria evaluation of the nine top endpoint security vendors. As part of our mission to keep our client’s informed of...

CMO

Report: Navigate The Brand Journey With The TRUE Brand Compass

Empowered consumers today have access to more information on brands than ever before and as a result they demand more of  these brands. But Chief Marketing Officers (CMOs) are challenged to ...

eBusiness & Channel Strategy

Report: Don't Wait To Optimize Mobile Sites And Apps

The Continuous Improvement chapter of the Mobile Insurance Strategy Playbook.

eBusiness & Channel Strategy

Report: Case Study: Bank of the West

Details to follow.

Analyst Relations

Report: Organize AR's Participants

More details to follow.

eBusiness & Channel Strategy

Report: US EMV Migration Lessons Learned

eBusiness & Channel Strategy

Report: Bank Strategies For Digital Wallets

eBusiness & Channel Strategy

Report: Must Have Analytics For B2B eCommerce

Details to follow.

Sourcing & Vendor Management

Report: BI Services Evaluation Criteria in Asia Pacific

Sourcing & Vendor Management

Report: The Forrester Wave: BI Services in Asia Pacific Q2 2013

Infrastructure & Operations

Report: Market Trends of UC Usage In Asia Pacific Enterprises

Unified Communications (UC) has evolved tremendously over the past decade, starting from simple email and inter-group IM then to mobile applications; HD, multi-party video conferencing and UC-as-...

Infrastructure & Operations

Report: Harness Corporate App Store to escalate enterprise mobility

Security & Risk

Report: PCI Unleashed

Too many organizations view PCI as an undue and unjust burden. Forrester holds the opposite view, we believe that PCI incentivizes security. It forces executives to take security seriously and un...

Report: API Design: Target Reach And Robustness With Technical Design Decisions

Application Development & Delivery

Report: Get Ready For BI Change

This is the change management report of the Business Intelligence (BI) playbook for Application Development & Delivery (AD&D) professionals.

Report: Organize Your Mobile Teams

This report will help AD&D pros to organize their mobile teams or units

Security & Risk

Report: TechRadar For Security Pros: Data Security And Protection

Forrester uses the TechRadar methodology to make projections a decade into the future of the use of technologies in a given category. This TechRadar will focus on "data killing" technologies such...

Report: You Don't Need A Mobile Roadmap, You Need A Multi-Channel Roadmap

This document will help AD&D pros define their mobile road map strategy.

Enterprise Architecture

Report: Case Study: Business Oriented Innovation Enables Nongfu Spring To Strengthen Market Leadership

eBusiness & Channel Strategy

Report: Ranking Insurance Mobile App Functionality

The Benchmarks chapter of the Mobile Insurance Strategy Playbook.

Report: Deploying Mobile Apps That Sell Themselves

This report will help AD&D pros manage their performance.

Security & Risk

Report: Create And Manage An Effective Security Governance Board

This report is designed to help CISOs manage their security governance boards. Although governance committees can vary wildly, this document draws on recent research to explore the commonalities ...

Security & Risk

Report: Sharing Threat Intel To Your Advantage

Report: Future Look: Inverted PKI

CMO & Marketing Leadership

Report: Compare Life Cycle Marketing Performance To Peers'

Forrester surveyed senior marketers about the progress marketing had made toward becoming customer-driven across five key areas: strategy organization, measurement, data &analytics, and CRM t...

Infrastructure & Operations

Report: Is SDN Ready For The Enterprise

Customer Intelligence

Report: A Guide To Analytics Sophistication

The customer analytics journey requires deliberate steps to advance across key dimensions such as analytics maturity, technology implementation and use case development for activating insights. T...

eBusiness & Channel Strategy

Report: 2013 Canadian Credit Card Functionality Rankings

The majority of credit card applicants apply online. To help eBusiness teams benchmark their credit card sales websites and plan future improvements, Forrester applied its Website Functionality B...

Application Development & Delivery

Report: Agile Delivery for Packaged Applications and SaaS

Report: 2013 US Credit Card Online Sales Rankings

Credit cards are the top selling financial product in the US. The majority of credit card applicants apply online.  To help eBusiness teams benchmark their credit card sales websites and pla...

Report: Transition To Discovery Marketing

CIO

Report: The Forrester Wave™: File Sync & Share, Q2 2012

eBusiness & Channel Strategy

Report: Best-In-Class Key Performance Indicators

Details to follow.

Marketing Leadership

Report: How to Harness Chinese Video Platforms For Marketing Success

Application Development & Delivery

Report: Build A Digital Experience Roadmap That Turns Strategy Into An Execution Plan

This report discusses a timeline and associated roadmap for rolling out its digital experience technologies strategy, including what key aspects of the strategy to tackle first, timeline, and mil...

Application Development & Delivery

Report: TechRadar™:BI Analytics, Q2 2013

Application Development & Delivery

Report: Customer Engagement Begins With World-Class Customer Data Management

Application Development & Delivery

Report: TechRadar For AD&D Pros: The Digital Customer Experience Ecosystem

Application Development & Delivery

Report: Make The Business Case For Delivering Superior Digital Experiences

This report discusses business outcomes companies look to achieve with digital experience technologies, potential revenue/cost savings opportunities, and setup and operational costs. It will also...

Enterprise Architecture

Report: Measuring the Success of Business Architecture

This report will describe key metrics used to measure the value and peformance of your business architecture initiative.

Enterprise Architecture

Report: Manage Change Through Data Governance

This report is designed to help Enterprise Architects avoid roadblocks to maintain agility in their data environment.

Sourcing & Vendor Management

Report: Create A Long Term Plan To Transform Your Organization From Transactional Procurement to strategic sourcing

CMO

Report: Trust Not Buzz Builds A TRUE Brand Compass

Forrester’s research shows that consumers demand more from brands in the 21st Century.  Marketers now have a steeper hill to climb to earn consumers’ brand preference, referral a...

Sourcing & Vendor Management

Report: Evaluate Telecom Service Providers Using A Standard Methodology

Security & Risk

Report: Forrester Security Program Strategic Plan Template

Sourcing & Vendor Management

Report: Software Virtualization: What Sourcing Professionals Need To Know

  There are many benefits associated with software virtualization and the majority of Forrester clients have already started their virtualization journey. But like any licensing metric, the ...

eBusiness & Channel Strategy

Report: Case Study: Amtrak Brings Rail Ticketing Into the 21st Century

When Amtrak’s eBusiness leader set about bringing the rail ticketing process into the 21st century, he faced a double challenge; not only was he embarking on an ambitious, multi-year progra...

eBusiness & Channel Strategy

Report: 2013 US Digital Health Plan Sales Site Rankings

Forrester applies its Website Functionality Benchmark to Health Plan Websites.

Application Development & Delivery

Report: To The Victor Go The Spoils

Never has the ability to quickly develop and deliver innovative software solutions mattered more. The rise of mobile solutions as a significant customer experience channel has created great oppor...

Sourcing & Vendor Management

Report: Prepare Your Vendor Selection For The Future of Services Sourcing

Selecting the right vendor for your IT services needs is becoming increasingly important, as the solutions in the IT services marketplace evolve and change, and the importance of strong business ...

Security & Risk

Report: Understand The GRC Landscape Today And Prepare For Tomorrow

Failure of corporations to comply with regulations and to manage risks puts customers, employees, communities, and shareholders at risk on a daily basis.

Report: Demystifying Coalition Loyalty Programs

Successful coalition loyalty programs like Nectar and Airmiles cover a majority share of consumer spend and offer a neutral currency and loyalty card across multiple partners, covering grocery, f...

Application Development & Delivery

Report: The Path To Your Lean, Delivery-Enabled PMO

Customer Intelligence

Report: Extend, Transform, And Evangelize With The Marketing Technology Office

Sales Enablement

Report: The Commercial Channel Software Market Overview

Sales Enablement

Report: Defining Benchmarks For Partner Loyalty

CIO

Report: The Forrester Wave: Innovation Management Platform, Q2 2013

Technology Sales Enablement

Report: The Forrester Wave: Lead-To-Revenue Platforms, Q2 2013

Report: Today's Market Is Poised For M&A

Report: Transformation Obstacles

Infrastructure & Operations

Report: Tablets in the Enterprise

Technology Marketing

Report: Gauging Your Progress And Success

Report: Firms Struggle To Demonstrate Attribution Effectiveness

eBusiness & Channel Strategy

Report: Forrester Wave B2B Commerce Suites 2013

Customer Intelligence

Report: The Future of Measurement in the Age of the Customer

eBusiness & Channel Strategy

Report: Big Data Builds Mobile Competitive Advantage

Details to follow.

Customer Experience

Report: Customer Experience Innovation From The Outside In

Application Development & Delivery

Report: Are Good Processes The Magic Ingredient For BI Success?

This is the processes report of the Business Intelligence playbook for Application Development & Delivery (AD&D) professionals. What processes are in place to support the following stages...

Technology Marketing

Report: Lead Management Requires A Business System

eBusiness & Channel Strategy

Report: Creating A Killer eCommerce Organization

The Organization chapter of the Retail eCommerce Playbook.

Infrastructure & Operations

Report: The Forrester Wave: Enterprise Class Backup And Recovery Suites

Backup and recovery is the base technology that many business technology resiliency plans are built on. This wave evaluation will look at the top providers of data center backup and recovery soft...

Customer Insights

Report: The State Of B2B Measurement Toolkit

Report: Define Your Customer Relationship Management Plan

To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you must make sure that that you keep a laser focus on creating business value. Sound plannin...

eBusiness & Channel Strategy

Report: Digital Wallet Strategy for Merchants

CMO

Report: It's Time To Put Shoppers Back Into Shopper Marketing

CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typica...

eBusiness & Channel Strategy

Report: Market Overview Product Content Management Platforms Q3 2013

Report: Map The Way To Your CRM Business Outcomes

When application development and delivery (AD&D) professionals create a customer relationship management (CRM) road map, they need to evaluate alternative CRM tactics, identify and leverage syner...

Sales Enablement

Report: Buyer Role Profile: VP Of Security

This report is designed to give professionals in sales enablement an introduction to the VP of security role as well as an overview of the general concerns facing people in that position. The inf...

• Downloads: 5

Application Development & Delivery

Report: Don't Just Maintain Business Applications, Raise Business Responsiveness

While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your appli...

• Downloads: 4

Infrastructure & Operations

Report: Improving Corporate Innovation With CCI

Every business must innovate to beat their competition to the prize: profitable, market-leading growth. Many infrastructure and operations (I&O) leaders who Forrester engages with are charged wit...

• Downloads: 4

Sourcing & Vendor Management

Report: The Forrester Wave™: Salesforce.com Implementation Services, Q2 2013

In Forrester's 45-criteria evaluation of salesforce.com (SFDC) implementation services providers, we identified the 10 most significant salesforce.com implementation partners — Accenture, A...

• Downloads: 18

Marketing Leadership

Report: How Consumers Found Websites In 2012

Consumers continue to diversify the sources they use to discover brands and information online. This report of the search marketing playbook will supply information on how consumers found website...

• Downloads: 13

Sales Enablement

Report: Buyer Role Profile: Security Operations

This report is designed to give professionals in sales enablement an introduction to the security operations role as well as an overview of the general concerns facing people in this position. Th...

• Downloads: 20

eBusiness & Channel Strategy

Report: The State Of Mobile Technology Adoption: 2013

Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals hav...

• Downloads: 206

Security & Risk

Report: Develop Your Identity And Access Management Metrics

This report outlines Forrester's solution for developing effective objectives and metrics for identity and access management (IAM) programs and initiatives. Most security and risk (S&R) professio...

• Downloads: 60

Enterprise Architecture

Report: Technology Landscape: Metadata Management, Q2 2013

Metadata management is the foundation for data governance, management, and use. But despite this, firms have a spotty record of collecting, harmonizing, and managing the metadata inherent in thei...

• Downloads: 81

CMO & Marketing Leadership

Report: Cross-Organizational Agility Key to B2B Marketing Exec Success (BMA)

Based on a survey of BMA membership, Marketing's role has expanded dramatically beyond interactions with Sales and Product Management, crossing over into all aspects of the business. This report ...

Enterprise Architecture

Report: Standing Up A Business Architecture Initiative

A “how to” guide that spans business case, strategic objectives and organizational definition.

Customer Intelligence

Report: Bring Your Marketing Technology In Line With PIDM

Customer Intelligence

Report: PIDM Success Starts With Consumer Understanding

Customer Intelligence

Report: When To Invest In Personal Identity Management

Report: It's Time To Raise The Bar With Analytics

Every organization is at a different stage of adoption of customer analytics-whether it is use of descriptive analytics techniques, customer segmentation or advanced real-time analytics in custom...

Application Development & Delivery

Report: The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013

Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of p...

• Downloads: 205

Customer Experience

Report: Prototyping For Customer Experience

Prototypes fuel ideation, provide a vehicle for gathering user feedback, and facilitate communication by exposing design assumptions. Customer experience professionals who understand the benefits...

• Downloads: 120

Marketing Leadership

Report: The Worldwide Tablet Forecast

Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer ...

• Downloads: 17

Marketing Leadership

Report: Forrester Research Online Display Advertising Forecast, 2013 To 2018 (Western Europe)

Total advertising spending by country and online display spending for each of the 17 Western European countries. Online display spending is further segmented at the regional level by media format...

• Downloads: 4

Customer Intelligence

Report: European CI Services Ecosystem

Enterprise Architecture

Report: Deliver On Big Data Potential With A Hub-And-Spoke Architecture

Data management has become as crucial as financial management to leading firms, but businesses grapple with data management platforms that can't respond fast enough to fickle customers and fluid ...

• Downloads: 180

Enterprise Architecture

Report: How To Embed BA In The Organization

While IT planning is a common starting point for business architecture (BA) efforts, the methods and techniques really come into their own when applied to critical business problems. BA addresses...

• Downloads: 82

Report: The CIO's Role In Business Transformation

Nearly all business transformations today are technology-dependent and focus on breaking traditional business silos. These are high-risk, high-complexity projects that require knowledge of techno...

• Downloads: 103

Enterprise Architecture

Report: Design For Disruption: Take An Outside-In Approach To BPM

Business architects and business process professionals have traditionally focused on designing durable business processes that can stand the test of time. However, new technology disruptors such ...

• Downloads: 91

Infrastructure & Operations

Report: Master The Service Catalog Solution Landscape In 2013

The successful IT organization no longer just keeps the lights on — this organization enables the business with technology, and it partners with the business to achieve organizationwide goa...

• Downloads: 110

Security & Risk

Report: The Forrester Customer Authentication Assessment Framework

Forrester clients often face a hybrid challenge with customer-facing websites: optimizing both security and usability. The tightest security can be a usability disaster and the most user-friendly...

• Downloads: 12

Security & Risk

Report: Introducing The Customer Authentication Assessment Framework

Forrester clients often face a hybrid challenge with customer-facing websites: optimizing both security and usability. The tightest security can be a usability disaster, and the most user-friendl...

• Downloads: 86

Enterprise Architecture

Report: Drive Coherence Across Your Diverse Information Architecture Landscape

The enterprise's ability to manage information strategically is becoming a high priority, but a coherent and comprehensive approach to information in the enterprise is a pipe dream for most organ...

• Downloads: 100

Application Development & Delivery

Report: Establish Your API Design Strategy

When designed well, application programming interfaces (APIs) for the open Web create a wide range of business opportunity. The problem that application development and delivery (AD&D) profession...

• Downloads: 139
• Rating :

Enterprise Architecture

Report: The Patterns Of Big Data

The purpose of this toolkit is to clarify and illuminate the most common big data patterns. Use this research as a basis for business conversations. Study the problems we identified and the resul...

• Downloads: 19
• Comments : 2

Report: How Red Robin Gourmet Burgers Nailed Mobile Engagement: A Case Study

Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and d...

• Downloads: 62

Interactive Marketing

Report: Google Glass For Marketers

This report describes the importance of Google Glass for marketers.

Marketing Leadership

Report: US Online Bankers

In an increasingly connected world, it's not surprising that more than three-quarters of US online adults are banking online on a PC — checking their account balances, transferring funds, o...

• Downloads: 18

Customer Experience

Report: The Business Impact Of Customer Experience, 2013

Years of Forrester data confirm the strong relationship between the quality of a firm's customer experience (CX) and loyalty. We built three simple models to estimate the impact customer experien...

• Downloads: 222
• Rating :

Application Development & Delivery

Report: Create A People-Focused HRM Business Strategy

Companies need a human resource management (HRM) strategy that focuses on finding and developing successful employees who meet company goals and supporting them not only with a traditional transa...

• Downloads: 75

Customer Intelligence

Report: Where To Get Enterprise Customer Listening Support

When elevating listening beyond social, it is crucial to work with the right software and services providers. This report outlines the service provider landscape to help firms understan...

Customer Intelligence

Report: Three Steps To Effective Analytics Planning

Analytics initiatives are becoming front and center for firms wanting to derive more value from their customer data, and as a result, a strategic priority for many firms. This report will highlig...

Application Development & Delivery

Report: The Steadily Growing Database Market Is Increasing Enterprises' Choices

Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility, pr...

• Downloads: 132

Customer Experience

Report: Interactive Design Agency Overview, Europe 2013

Companies doing business in Europe need vendors that can help them differentiate their brands in an increasingly complex digital landscape. As European consumers continue to adopt new digital tou...

• Downloads: 63
• Rating :

Enterprise Architecture

Report: Optimize Your Business Process Excellence Program To Meet Shifting Priorities

Business process management (BPM) initiatives frequently start with a tactical process improvement charter, but they get pushed to play a more strategic role across the enterprise — often b...

• Downloads: 102
• Rating :

Application Development & Delivery

Report: Leverage Market Dynamics To Cope With Key Local Requirements Off The Shelf

Forrester surveyed 29 vendors of globally deployed banking platforms about their 2012 deals and analyzed the results, looking for patterns in the functionality that these vendors sold. Regional b...

• Downloads: 48

Sales Enablement

Report: The VSB Software Market: Cloud Triggers And Custom Development

This workbook provides data on how the current generation of VSBs displays significantly different software investment plans than earlier generations. VSBs are beginning to think and act more lik...

• Downloads: 4

CMO

Report: Customer Life-Cycle Marketing Demands New Metrics

To get the best returns from the adoption of a customer-centric approach to marketing, Forrester believes that marketers must make the shift from the traditional marketing funnel to the customer ...

• Downloads: 1077
• Rating :

eBusiness & Channel Strategy

Report: Powering The Agile Store

Digital technology is poised to transform the retail experience. As many retailers struggle to maintain costly store estates, eBusiness executives have an opportunity to play a leading role in re...

• Downloads: 142

Application Development & Delivery

Report: Market Overview: Chat Solutions For Customer Service

Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor lan...

• Downloads: 153

Sourcing & Vendor Management

Report: Supplier Research Is Essential To Your Negotiation Preparation

Gathering market intelligence about your software suppliers is a sourcing best practice, as it empowers your negotiations and ensures that you know what to ask for and when. It's easier to do tod...

• Downloads: 64

eBusiness & Channel Strategy

Report: Must-Have Features For Client Sites Of Wealth Management Firms

Forrester's research shows that web access on a personal computer remains, overwhelmingly, the touchpoint of choice for US investors who want to see their accounts or make a trade. In fact, getti...

• Downloads: 128

Customer Experience

Report: What Chinese Consumers Expect From Website Experiences

Chinese websites don't look very much like their Western counterparts. But as the principles of effective site design become more well-known, don't expect Chinese sites to fully adopt Western sen...

• Downloads: 119
• Rating :

Security & Risk

Report: Inquiry Spotlight: Security And Risk, Q1 To Q4 2012

CIO

Report: Ambient Computing

How networks, software, and sensors will combine to create computing services that are ubiquitous and invisible.

Technology Marketing

Report: Baseline Your Maturity

CIO

Report: Forrsights: Workforce

Our annual survey of information workers offers insights into their preferences and uses of technology.

Sales Enablement

Report: Evaluate Your Channel Partner Loyalty Initiative

In 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majori...

• Downloads: 63
• Rating :

Infrastructure & Operations

Report: Future of Chromebooks

Sales Enablement

Report: Buyer Role Profile: VP Of Customer Service

This report is designed to give professionals in sales enablement an introduction to the VP of customer service role as well as an overview of the general concerns facing people in this position....

• Downloads: 51

Application Development & Delivery

Report: Testing Tools And Vendors Landscape For Agile And Lean

Customer Experience

Report: How To Evolve Your Customer Experience Measurement Program

Infrastructure & Operations

Report: Ten Essential Change Management Actions

Businesses rely on technology more than ever to better connect with their customers, make real-time decisions, and react to competition. Business leaders must adapt to frequent changes, and thus ...

• Downloads: 135
• Rating :

Customer Insights

Report: Recast Marketing Technology's Role For The Era Of The Always Addressable Consumer

Sourcing & Vendor Management

Report: Stairway To Heaven, Or The Road Map To Success

Customer Experience

Report: Meet The Needs Of Today's "Connected" Customer

This report will show the behaviors of today's consumers and their multi-channel habits.

Report: Online Bankers

In an increasingly connected world, it’s not surprising that over three quarters of the US population are banking online on a PC: checking their account balances, transferring funds, or pay...

CIO

Report: Data Centers 2020

How corporate and service-provider data centers will evolve over the next 5 years.

Sourcing & Vendor Management

Report: SVM’s Business Case

CMO & Marketing Leadership

Report: The CMO’s Role In Technology Purchasing

Successful CMOs of the future will be dynamic leaders that anticipate the tight integration of technology and marketing objectives and know how to navigate through the technology landscape to cre...

CIO

Report: Big Process Meets Big Data

How big data accelerates companies' move to more process-driven strategy and action.

Application Development & Delivery

Report: ALM Strategy

Application Development & Delivery

Report: Predictive Apps Are The Next Big Thing In Application Development

The answer to developing apps that dazzle the digital consumer and making your company stand out from the competition lies in what Forrester calls “predictive apps.” Predictive apps l...

Application Development & Delivery

Report: The Forrester Wave: Hadoop Solutions

Security & Risk

Report: Apps Everywhere: Understanding The Need For Mobile Application Management

Proactive IT executives are extending their mobility strategies beyond deploying and managing mobile devices and platforms with primarily corporate email access to include a wide range of mobile ...

• Downloads: 228

Application Development & Delivery

Report: The Forrester Wave: Enterprise Data Warehouse

CIO

Report: Document Collaboration Vendor Landscape

In 2009, Forrester produced The Forrester Wave™: Collaboration Platform to evaluate a maturing vendor landscape for document collaboration solutions. Since that report, the market has seen ...

• Downloads: 207
• Rating :

Enterprise Architecture

Report: Business Architecture 2020 — Extending Beyond Organizational Boundaries

The rise of business architecture (BA) initiatives has resulted in a rapidly maturing business architecture body of knowledge. Today, business architecture practices focus within the boundaries o...

• Downloads: 188

Marketing Leadership

Report: Viewability Brings Transparency To The Display Ads Market

Infrastructure & Operations

Report: Reduce Risk And Drive Adoption With A CCI Road Map

As communications and collaboration infrastructures (CCIs) start to coalesce into broader suites, infrastructure and operations (I&O) professionals need to ensure that the right road map will opt...

• Downloads: 78
• Rating :

CIO

Report: The Forrester BT Governance Maturity Self-Assessment

The Forrester BT Governance Maturity Self-Assessment consists of four capability areas and 40 governance-specific capabilities. This model is designed to provide a self-assessment that gives insi...

• Downloads: 16

CIO

Report: Introducing The Forrester BT Governance Maturity Self-Assessment

Business executives have always asked CIOs to drive down IT costs, but now they are also challenging IT leaders to enable and directly support business outcomes. The best response to these challe...

• Downloads: 100
• Comments : 2
• Rating :

Application Development & Delivery

Report: SAP Modernization

Almost half of Forrester clients deploy applications from SAP, investing millions to maintain them as a system of record; many of these companies are global corporations with more than $1 billion...

• Downloads: 169

Marketing Leadership

Report: Emerging Markets Overview: Brazil

By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima ...

• Downloads: 19

Application Development & Delivery

Report: Mobile Development — Smooth Sailing Or Titanic Voyage?

Demand for the creation of new mobile applications is increasing rapidly — will you be ready to meet these new challenges? If you think that satisfying business demands for mobile apps simp...

• Downloads: 200

Application Development & Delivery

Report: Forrester's Mobile Application Development Assessment Tool

Forrester recommends using this mobile application development maturity assessment tool to help you evaluate an organization's readiness for mobile app development. The questions will focus on th...

• Downloads: 20

Infrastructure & Operations

Report: Navigate Your Stakeholder Landscape To Transform Your I&O Practice In 2013

Transformation — it is top of mind for IT infrastructure and operations (I&O) executives in 2013. While the final destination holds promise, the journey there is fraught with fear, uncertai...

• Downloads: 52
• Comments : 1
• Rating :

Infrastructure & Operations

Report: Five Steps To Assess The "Real Power" Of Your Stakeholders

When it comes to business and IT transformation challenges, executives tell Forrester: "Technology isn't the problem. It's the people." For IT infrastructure and operations (I&O) executives, a co...

• Downloads: 61

eBusiness & Channel Strategy

Report: Getting Mobile Right With Mobility POST

Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their custome...

• Downloads: 231

Customer Intelligence

Report: Assess Your PIDM Readiness

Sales Enablement

Report: Finding And Developing Partners Of The Future

In the past 18 months, the buzz and momentum surrounding tech accelerator programs in the US has exploded, and now more than 100 tech accelerators dot the country. This boom is not only great for...

• Downloads: 98
• Rating :

Sourcing & Vendor Management

Report: RFP Template For MPLS IP VPN Services

This template is intended to help you build an RFP for MPLS IP VPN services. It should be treated as a starting point only, to be tailored to fit your specific needs, including adding and removin...

CMO

Report: CMO Role in Technology Buying

It’s no longer a question of whether technology plays a role in marketing, but rather what role the CMO needs to play in selecting the best solution to drive marketing, and overall business...

Customer Intelligence

Report: Customer Identification: The CI Keystone

Enterprise Architecture

Report: Forrester's Business Capability Map Development: Process Guide

This PPT shows you how to develop a business capability map. Please see "Forrester's Business Capability Map Development: Tool" to access the tool.

• Downloads: 31
• Comments : 1
• Rating :

Enterprise Architecture

Report: Forrester's Business Capability Map Development: Tool

Business capability maps have become an essential tool for business architects. They represent a holistic view of the capabilities required by an organization to deliver its value proposition to ...

• Downloads: 36
• Comments : 3

Sourcing & Vendor Management

Report: A New Path For IT SVM: Bridge The Marketing-Technology Sourcing Gap

Your company's core relationship with its customers is being transformed by technology. In the "age of the customer," organizations that harness digital technologies to understand and engage with...

• Downloads: 58

Sourcing & Vendor Management

Report: Best Practices: Selecting And Implementing ePurchasing Products

Forrester expects companies will spend more than $1 billion in 2013 on expanding, upgrading, or replacing their ePurchasing systems. While most will reap significant benefits from their investmen...

• Downloads: 96

Marketing Leadership

Report: Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes histor...

• Downloads: 1

Marketing Leadership

Report: Don't Confuse Tablet And Mobile Marketing

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used wit...

• Downloads: 277

Application Development & Delivery

Report: Portfolio Management and PMO Playbook Executive Overview

Interactive Marketing

Report: The Forrester Wave™: Marketing Mix Modeling, Q2 2013

Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-tim...

• Downloads: 247

Enterprise Architecture

Report: EA Methodologies Enlarge To Address The New Business Landscape

Digital is increasingly part of products and services offerings — provoking disruption to the old ways of doing things. Companies are facing uncertain market changes and economic conditions...

• Downloads: 186

Customer Experience

Report: How Companies Improved Their Customer Experience Index Scores, 2013

Every year, Forrester uses the results of its Customer Experience Index benchmark to see which firms made big strides in the race for customer experience excellence. This report summarizes what w...

• Downloads: 431
• Rating :

CMO

Report: Make B2B Marketing Thrive In The Age Of The Customer

Empowered buyers, disruptive digital innovations, and removal of global and traditional boundaries erase traditional types of competitive advantage. We are now in an era in which competition come...

• Downloads: 228

Security & Risk

Report: Introducing Forrester's 2013 Data Privacy Heat Map

To help security and risk professionals navigate the complex landscape of privacy laws around the world, Forrester created a data privacy heat map that highlights the data protection guidelines a...

• Downloads: 717