About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Craig serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management and initiated Forrester's series on untamed business processes, including customer on-boarding, invoice management, medical health records, financial compliance, and customer communications management. He specializes in helping companies transform from manual and paper-based processes to the mobile and digital world, as well as in information management, dynamic case management, enterprise content management, electronic signature; document imaging and capture; and document output for customer communications management. Craig is the leading analyst on the outsourcing of document processing services, including managed print services.
Craig brings a wealth of experience and knowledge to Forrester through his 20 years' experience in IT and business process transformation. Prior to joining Forrester, Craig was a vice president at ADP, focusing on next-generation solutions for its document management business. Craig was also a cofounder of docHarbor and has held senior positions with several document management providers during the past 15 years. Craig has both a strong business and technology background, including time at MITRE and BBN. He is deeply experienced in the software industry, having authored How To Succeed In The Enterprise Software Market (2005).
Craig earned a B.S. in economics from Georgetown University and an M.B.A from George Washington University.
Benchmark Your Job Duties Against Those Of Your Peers
Consumer product strategists hold a wide variety of job titles. Despite these varying titles, they share a great number of job responsibilities with one another. Each of these job responsibilities...

Forrester’s new book, Empowered, (which is free for U.S. based Amazon Kindle owners from September 7 to 10!) helps companies thrive in the new era of disruptive technologies like social media...
First off, let me say this: I hope that Steve Jobs' health improves, and that he comes out of whatever challenges he's going through in the best of health. He's an amazing, visionary...
Why Price Needs To Become More Than Just A Number For Product Strategists
Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...
Ah, Black Friday: What would the post-Thanksgiving shopping bonanza be without a visit to the local mall? This year, I was keen to perform some gumshoe research on a theme I've been talking about...
Curated Computing Is Table Stakes For Tablets
Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...
We're only a couple weeks away from Forrester's Marketing Forum 2011, April 5-6 in San Francisco, California. (You can view the event details and sign up to attend here). The theme is...
Calling all product strategists at big name clothing and apparel companies: If you work at the likes of Gap, Macy's, Nordstrom, or American Eagle Outfitters, we at Forrester think you are...
Amazon’s product strategists shocked some constituencies with their $199 price point for the Amazon Kindle Fire tablet announced today. But there’s a fundamental product strategy...
Heterogeneity Is Here — And Mobility Is Driving It Further
Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

An Empowered Report
Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...
ZDNet’s legendary Microsoft watcher Mary Jo Foley reported on an intriguing possibility for the rumored forthcoming Windows Blue update to Windows 8: That Microsoft could bring back the Start...
Technology’s value to a business derives at least in part from its ability to increase productivity. The 1987 Nobel Prize winning economist Robert Solow demonstrated that technology increases...
Don't Leave Segmentation To The Market Research Department Alone
Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...
Executive Overview: The Workforce Enablement Playbook
BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....
Aside from my work with product strategists, I’m also a quant geek. For much of my career, I’ve written surveys (to study both consumers and businesses) to delve deeply into demand-side...
More than 90,000 iPad-only apps are available today. Forrester clients in a wide range of industries — media, software, retail, travel, consumer packaged goods, financial services,...
With a hat tip to the mass-customization.info blog, a screen shot showing that the latest Blackberry Playbook commercial depicts a mass customization experience – the Converse Design...