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Forrester Research For:

Customer Intelligence Professionals

Integrating and managing complex data from initiatives such as customer segmentation, loyalty programs, and Web and mobile analytics enables you to deliver multidimensional customer insights to power key marketing decisions.

Who this role is for:

Customer Strategist
SVP of Business Analytics
VP of Customer Insights
VP of Relationship Marketing

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Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Turn customer data into business value:


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Customer Intelligence Blog

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Latest Research For This Role

Report: Quick Take: IBM Acquires Silverpop

Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

April 14, 2014 | Lori Wizdo

On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

Report: The Power Of Customer Context

Beyond Campaigns: Build A Contextual Marketing Engine

April 14, 2014 | Carlton A. Doty

Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must deliver self-perpetuating cycles of real-time,...

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Analysts Serving This Role

  • Grey Held

    Grey Held

    eCommerce Adoption, eCommerce...

  • Gina Fleming

    Gina Fleming

    Marketing Measurement, Technology Product Strategies...

  • Lori Wizdo

    Lori Wizdo

    B2B Integration, Go-To-Market Strategies...

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

May 13, 2014 - May 14, 2014

Webinar: Three Ways To Turn B2B Big Data Into Actionable Marketing Insight

April 30, 2014

Forum: Forrester's Forum For Customer Experience Professionals

June 24, 2014 - June 25, 2014

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