David is a vice president and research director serving Marketing Leadership Professionals. His research focuses especially on the future of online video, connected TV, mobile apps, social media, and other emerging interactive channels.
David started in 1999 as a senior analyst researching eCommerce strategies and authored Forrester's seminal eBusiness Networks report. He then was the founding research director of Forrester's TechRankings, leading the team of analysts who produced Forrester's first custom-weighted, data-driven software vendor selection research, which became the basis of the Forrester Wave™ methodology. After launching TechRankings, David focused on the future of software development and M2M communication, as principal analyst with Forrester's infrastructure research team. Following an entrepreneurial hiatus from 2003 to 2011, during which he founded and ran a successful video production agency serving interactive marketers, David returned to Forrester in 2011 in his current position.
Previous Work Experience
In late 2002, David left Forrester to found a boutique video production agency serving interactive marketers and directed more than 250 videos for clients in a variety of sectors, including Microsoft Europe, the Whitehead Institute for Biomedical Research, MIT, Avery Dennison, Ambient Devices, New Atlantic Ventures, SUNY's Fashion Institute of Technology, Vitality, the French Embassy to the United States, and many clients in private secondary education including Groton, Hotchkiss, Choate, and St. Paul's, among others.
Before he first joined Forrester, David served for eight years in a variety of senior technical marketing roles at software development platform companies, including CGI Informatique, IBM, and SET, and at the first eCommerce platform company, Open Market.
In addition to speaking at industry conferences and Forrester events, David has been quoted in a wide variety of print, radio, and television outlets.Education
David holds a B.A. in cognitive science from Amherst College and an M.A. in the history of ideas from St. John's Graduate Institute, Santa Fe.