David Truog

VP, Research Quality

David leads Forrester's research quality and operations organization, which is responsible for guidance development, methodology, training, performance metrics, editing, client inquiry, client support, and vendor briefings.

David joined Forrester in 1999 as a senior analyst researching eCommerce strategies and authored Forrester's seminal eBusiness networks report. He then was the founding research director for Forrester's TechRankings, leading the team of analysts who produced the company's first custom-weighted, data-driven software vendor selection research, which then became the Forrester Wave™. After launching TechRankings, he focused on the future of software design and development as principal analyst with Forrester's infrastructure research team.

Following an entrepreneurial hiatus from 2003 to 2011, during which David founded and ran a successful video production agency, he returned to Forrester in 2011 as a research director leading a team of analysts focused on helping marketers make the most of video and other emerging interactive media to help people discover, explore, and engage with brands, products, and services. He then became VP of research quality in 2013.

Previous Work Experience

In late 2002, David left Forrester to found a boutique video production agency and directed more than 250 videos for clients in a variety of sectors, including MIT, the Whitehead Institute for Biomedical Research, Microsoft Europe, Avery Dennison, Ambient Devices, New Atlantic Ventures, SUNY's Fashion Institute of Technology, Vitality, the French Embassy to the United States, and many clients in private secondary education including Groton, Hotchkiss, Choate, and St. Paul's, among others.

Before he first joined Forrester, David served for eight years in a variety of software development and technical marketing roles at software development platform companies, including CGI Informatique, IBM, and Software Emancipation Technology, and then at the first eCommerce platform company, Open Market.

Education

David holds a B.A. in cognitive science from Amherst College and an M.A. in the history of ideas from St. John's Graduate Institute, Santa Fe.

David Truog's Research

  • For Marketing Leadership Professionals

    Report: The Path To Mobile Marketing Mastery

    Many marketers realize that more and more customers are mobile-dominant, but few recognize the bigger picture: the ballooning numbers of what Forrester calls always addressable customers —...

    • Downloads: 554
  • For Marketing Leadership Professionals

    Report: Graduate From Email To Integrated Messaging

    The rules for how to best message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from d...

    • Downloads: 689
  • For Marketing Leadership Professionals

    Report: Topic Overview: Interactive Marketing Maturity

    As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing,...

    • Downloads: 229
  • For Marketing Leadership Professionals

    Report: Graduate From Email To Integrated Messaging

    The rules for how to best message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from d...

    • Downloads: 689
  • For Marketing Leadership Professionals

    Report: The Path To Mobile Marketing Mastery

    Many marketers realize that more and more customers are mobile-dominant, but few recognize the bigger picture: the ballooning numbers of what Forrester calls always addressable customers —...

    • Downloads: 554
  • For Marketing Leadership Professionals

    Report: Topic Overview: Interactive Marketing Maturity

    As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing,...

    • Downloads: 229