About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Doug serves Infrastructure & Operations Professionals. He leads a research team of analysts responsible for delivering research and consulting solutions to address clients' most pressing challenges in: data center — consolidating, converging, and optimizing server, storage, and networks, private and public cloud computing, and build versus buy facilities decisions; end user computing — provisioning, managing, and virtualizing desktop and mobile devices, unified communications, and branch office networking; IT operations and resiliency environments — IT service management, IT infrastructure library (ITIL) best practices, end-to-end monitoring, automation, disaster recovery, high availability, and backup; and organizational maturity — organizational design, metrics, strategic rightsourcing, innovation, and customer-centricity.
Previously at Forrester, Doug was a principal analyst on the Infrastructure & Operations research team focused on sustainable (or green) IT trends, planning, strategy, and best practices, as well as key IT infrastructure and operations priorities and infrastructure assessments.
Prior to joining the Infrastructure & Operations research team, Doug was the global council manager for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best-practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised and facilitated peer-to-peer interactions with clients on their strategies, priorities, and best practices. Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council.
Prior to Forrester, Doug lived and worked in Australia and France as the vice president of strategy and business development for Red Oxygen, a wireless communications startup. In addition, Doug co-created CU Networks, a computer networking and servicing startup, serving the students of the University of Colorado at Boulder.
Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence.
Use Technology To Help Overcome Logistical Hurdles
As financial services (FS) marketers evolve their social programs to more actively engage customers and prospects, they are struggling to handle the workflow, compliance, and measurement challenges...
Vision: THe Agile Commerce Playbook
Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers now...

The Dual Nature Of eBusiness Requires A Multidimensional Organizational Structure
Programs Fall Short Across All Evaluation Criteria
Forrester applied its new Customer Loyalty Program Review methodology to five popular loyalty programs from the retail, travel, and financial services industries. The results of the evaluation...
Use The Forrester Marketing Flywheel To Assess Budget Allocation
After several years of making cuts, B2B marketing leaders have larger budgets in 2011, but they come with a catch: more scrutiny and greater expectations for results. Budgeting is no longer an annual...
Product Strategists Must Understand The Impact Of Life Changes On The Metrics, Marketing, And Channel Strategy Of Their Products
Understanding how life events relate to the purchase of financial products has long been top of mind for product strategy professionals. By surveying more than 26,000 US online adults, Forrester has...
Take An Agile Approach To Support Customers Across Multiple Touchpoints
The rapid development of customer touchpoints, increasing customer expectations, and the pressure for success in the competitive market forces eBusiness and channel strategy executives at financial...
eBusiness Executives Should Advertise Benefits Other Than Price
eBusiness teams at financial services firms too readily use price to promote products on their websites. In fact, few customers choose a company for the best price, and promoting other values...

Welcome To The Era Of Agile Commerce
Traditional ways of describing multichannel commerce no longer work, because customers don't interact with companies from a channel perspective. Customers now use a rapidly evolving set of devices as...
US financial services interactive marketing spend will more than double by 2016 but won't grow its investments in every channel at the same pace. This brief report breaks down the increase by channel...
The Dual Nature Of eBusiness Requires A Multidimensional Organizational Structure
Creating the optimal eBusiness organizational structure is one of the biggest challenges confronting eBusiness executives at financial services firms today. As both a channel and an enterprise...
Caution continues to dominate business-to-business (B2B) financial services interactive marketing strategies as budget squeezes, regulatory concerns, and a lack of digital experience impede...
How To Navigate The Regulatory Minefield And Build Effective Social Media Programs
Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and...
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
Continuous Improvement: The Mobile Banking Strategy Playbook
Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

Tools And Technology: The Customer Loyalty Playbook
Customer loyalty is top of mind for most marketers, but with so many vendors claiming to drive explicit or implicit loyalty, it's often difficult to identify a solution that best fits marketers'...
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...