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Doug Washburn

Principal Analyst & Research Director serving Infrastructure & Operations PROFESSIONALS

Blog: Infrastructure & Operations Blog

Doug serves Infrastructure & Operations Professionals. He leads a research team of analysts responsible for delivering research and consulting solutions to address clients' most pressing challenges in: data center — consolidating, converging, and optimizing server, storage, and networks, private and public cloud computing, and build versus buy facilities decisions; end user computing — provisioning, managing, and virtualizing desktop and mobile devices, unified communications, and branch office networking; IT operations and resiliency environments — IT service management, IT infrastructure library (ITIL) best practices, end-to-end monitoring, automation, disaster recovery, high availability, and backup; and organizational maturity — organizational design, metrics, strategic rightsourcing, innovation, and customer-centricity.

Previous Work Experience

Previously at Forrester, Doug was a principal analyst on the Infrastructure & Operations research team focused on sustainable (or green) IT trends, planning, strategy, and best practices, as well as key IT infrastructure and operations priorities and infrastructure assessments.

Prior to joining the Infrastructure & Operations research team, Doug was the global council manager for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best-practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised and facilitated peer-to-peer interactions with clients on their strategies, priorities, and best practices. Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council.

Prior to Forrester, Doug lived and worked in Australia and France as the vice president of strategy and business development for Red Oxygen, a wireless communications startup. In addition, Doug co-created CU Networks, a computer networking and servicing startup, serving the students of the University of Colorado at Boulder.

Education

Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence.

Research Coverage:

Application Development, Architecture & Technology Strategy, Data Center Management, Enterprise Mobile Devices, Enterprise Mobility, Green IT, IT Infrastructure & Operations, IT Management, IT Organization, IT Process Automation, IT Service Management (ITSM), IT Serving the Business

Reports (9)
Charts & Figures (30)

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North America (5)

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Customer Intelligence Strategy and Process
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For Marketing Leadership Professionals
Report:US Interactive Marketing Forecast By Industry, 2011 To 2016
Shar VanBoskirkNovember 15, 2011
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
- Downloads: 1569
For eBusiness & Channel Strategy Professionals
Report:The Importance Of Customer Obsession To Travel eBusiness
Competitive Strategy In The Age Of The Customer
Henry H. HarteveldtJune 22, 2011
As Delta Air Lines can attest, there is perhaps no industry as susceptible to empowered consumers as the travel industry. Travelers' growing use of social media, strong adoption of smartphones, and...
- Downloads: 470
For Marketing Leadership Professionals
Report:The Best And Worst Of Paid Search In 2012
Benchmarks: The Search Marketing Playbook
Shar VanBoskirkFebruary 14, 2013
Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...
- Downloads: 1135
For eBusiness & Channel Strategy Professionals
Charts & Figures:The Commerce Ecosystem Evolves To Support A Multitude Of Touchpoints
Brian K. WalkerMarch 11, 2011
For Customer Insights Professionals
Report:The Customer Loyalty Ecosystem
Tools And Technology: The Customer Loyalty Playbook
Emily CollinsSeptember 11, 2012
Customer loyalty is top of mind for most marketers, but with so many vendors claiming to drive explicit or implicit loyalty, it's often difficult to identify a solution that best fits marketers'...
- Downloads: 1983
For eBusiness & Channel Strategy Professionals
Report:Moving Traveler Loyalty From "Utility" To "Good"
Using Ancient Greek Philosophy As A Framework For 21st Century Travel Loyalty
Henry H. Harteveldt, Luca S. PaderniSeptember 21, 2011
The Greek philosopher Aristotle believed that there were three levels of friendships: utility, pleasure, and good. The lowest, utility, describes the current state of travel loyalty programs —...
- Downloads: 506
For Customer Experience Professionals
Report:Web Site Brand Experience 2010: Hotels
Forrester Applies Its Web Site Brand Experience Review Methodology To Four Top Sites
Ron RogowskiSeptember 17, 2010
The hotel industry features highly recognized brand names like Crowne Plaza, Hilton, Marriott, and Sheraton. But how good is the brand experience offered by major hotel brands' Web sites? To find...
- Downloads: 493
For Application Development & Delivery Professionals
Report:CRM And eCommerce Converge In A World Of Multiple Touchpoints
Welcome To The Era Of Agile Commerce
William BandMay 27, 2011
Traditional ways of describing multichannel commerce no longer work, because customers don't interact with companies from a channel perspective. Customers now use a rapidly evolving set of devices as...
- Downloads: 981
For Customer Insights Professionals
Report:Examining The Member Interactions Of Five Major Loyalty Programs
Programs Fall Short Across All Evaluation Criteria
Emily Murphy, Suresh VittalFebruary 8, 2012
Forrester applied its new Customer Loyalty Program Review methodology to five popular loyalty programs from the retail, travel, and financial services industries. The results of the evaluation...
- Downloads: 599
For eBusiness & Channel Strategy Professionals
Report:Welcome To The Era Of Agile Commerce
Vision: THe Agile Commerce Playbook
Martin GillMarch 11, 2011
Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers now...
- Downloads: 3097

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Doug Washburn

Principal Analyst & Research Director serving Infrastructure & Operations PROFESSIONALS

Research Coverage:

Refine your results

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Role

Methodology

Analyst

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Industry

Region

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

For eBusiness & Channel Strategy Professionals

Report:The Importance Of Customer Obsession To Travel eBusiness

For Marketing Leadership Professionals

Report:The Best And Worst Of Paid Search In 2012

For eBusiness & Channel Strategy Professionals

Charts & Figures:The Commerce Ecosystem Evolves To Support A Multitude Of Touchpoints

For Customer Insights Professionals

Report:The Customer Loyalty Ecosystem

For eBusiness & Channel Strategy Professionals

Report:Moving Traveler Loyalty From "Utility" To "Good"

For Customer Experience Professionals

Report:Web Site Brand Experience 2010: Hotels

For Application Development & Delivery Professionals

Report:CRM And eCommerce Converge In A World Of Multiple Touchpoints

For Customer Insights Professionals

Report:Examining The Member Interactions Of Five Major Loyalty Programs

For eBusiness & Channel Strategy Professionals

Report:Welcome To The Era Of Agile Commerce

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