About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Doug serves Infrastructure & Operations Professionals. He leads a research team of analysts responsible for delivering research and consulting solutions to address clients' most pressing challenges in: data center — consolidating, converging, and optimizing server, storage, and networks, private and public cloud computing, and build versus buy facilities decisions; end user computing — provisioning, managing, and virtualizing desktop and mobile devices, unified communications, and branch office networking; IT operations and resiliency environments — IT service management, IT infrastructure library (ITIL) best practices, end-to-end monitoring, automation, disaster recovery, high availability, and backup; and organizational maturity — organizational design, metrics, strategic rightsourcing, innovation, and customer-centricity.
Previously at Forrester, Doug was a principal analyst on the Infrastructure & Operations research team focused on sustainable (or green) IT trends, planning, strategy, and best practices, as well as key IT infrastructure and operations priorities and infrastructure assessments.
Prior to joining the Infrastructure & Operations research team, Doug was the global council manager for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best-practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised and facilitated peer-to-peer interactions with clients on their strategies, priorities, and best practices. Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council.
Prior to Forrester, Doug lived and worked in Australia and France as the vice president of strategy and business development for Red Oxygen, a wireless communications startup. In addition, Doug co-created CU Networks, a computer networking and servicing startup, serving the students of the University of Colorado at Boulder.
Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence.
Processes: The B2B Online Community Playbook
This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...
Landscape: The B2B Online Community Playbook
B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

Today we officially launched Forrester's 6th annual Groundswell Awards! Since I cover B2B tech social media/online community research, I am always looking for interesting examples of how B2B...

Vision: The B2B Online Community Playbook
This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...
For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...
For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...
Over 40% of business technology decision-makers indicate that support forums, discussion forums, and professional social networks influence them throughout their online journey. Yet many...
Tools And Technology: The B2B Online Community Playbook
Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...
Last January, I kicked off 2012 with a report titled “The New Year Of Social Marketing”. The theme of that report was that B2B marketers would begin to emphasize the “social”...
Executive Overview: The B2B Online Community Playbook
This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each...

How, Why, And When Your Buyers Tap Into Communities
Communities provide the interactions and content that buyers seek when they want to discover, explore, and engage with a brand. But business-to-business (B2B) marketers often hesitate to interact...
Road Map: The B2B Online Community Playbook
In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

Over the past 2 weeks, we have seen a lot of buzz from a HBR blog post written by Bill Lee. The title, "Marketing Is Dead" continues to get Bill's blog post quite a bit of mileage and even...
Organization: The B2B Online Community Playbook
For B2B marketers, when it comes to planning, designing, and implementing a successful online community, the rubber meets the road at organizational effectiveness. In order to sustain a healthy...
The silver lining on Apple's iOS6 Maps App snafu is that it has fueled much humorous poking. My favorite so far is the photo going around Facebook of Tom Hanks in "Cast Away." There is...
Yesterday, I spent a good portion of the day with a Bay Area community platform vendor's exec and management team. We discussed the current and future state of online communities, spoke...
Last week, a few Forresterites and special guests took a break from the end of quarter crunch to participate in a panel event in our beautiful San Francisco office. The theme of our panel was "The...
Benchmarks: The B2B Online Community Playbook
As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...
This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...

Today, at the Forrester eBusiness Forum in Chicago, Nate Elliott announced our 2012 B2C and B2B Groundswell Awards winners and finalists! One of my most enjoyable tasks as a Forrester...
Strategic Plan: The B2B Online Community Playbook
Communities fail for many reasons, but you can avoid that fate if you focus on what you can control: selecting an appropriate approach that will deliver the best business results for your customers....
I am probably one of the few individuals who lives in the San Francisco Bay Area and only heads to Los Angeles during Forrester's annual Marketing Leadership Forum. I recently had the...