Why Read This
Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media marketing efforts have been basic, and many firms are paralyzed by a fear of the unknown related to existing regulations. As efforts move forward, eBusiness professionals will play a key role in the education, strategy, and usage of this new medium across interactive marketing, product/service development, and user experience.
Tags: Banking, Customer Experience Management, Digital Marketing, Direct Marketing, Financial Services, Governance, Risk, & Compliance, Regulations & Legislation, Social Computing, Social Marketing, Social Media, Web 2.0