For eBusiness & Channel Strategy Professionals

eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing – A Social Computing Report

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

Why Read This Report

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media marketing efforts have been basic, and many firms are paralyzed by a fear of the unknown related to existing regulations. As efforts move forward, eBusiness professionals will play a key role in the education, strategy, and usage of this new medium across interactive marketing, product/service development, and user experience.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TOOLS & TEMPLATES

  • Models & Calculators:

    Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing

  • Models & Calculators:

    The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media

  • Models & Calculators:

    Internet Banks' Customers Are By Far The Strongest Adopters Of Social Media

  • Models & Calculators:

    PNC Bank Customers Are The Most Engaged With Several Key Social Behaviors

  • Models & Calculators:

    Nearly 80% Of Financial Services Firms Use Social Media

  • Models & Calculators:

    Financial Services Firms Rarely Use Social Media To Promote Their Products

  • Models & Calculators:

    Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond