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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Practice Leader Carrie Johnson (01:07)

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Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

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Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Establish A Digital Acceleration Team

Guide, Inspire, And Educate Local Teams To Enhance Digital Maturity Throughout Your Organization

September 16, 2014 | Martin Gill

As firms expand their digital footprint around the globe, eBusiness executives in central teams face a challenge. Different local market teams have wildly varying levels of digital maturity,...

Report: What's The Secret To Wealthfront's Success?

Growth Is Accelerating As The Digital Investment Manager Tops $1 Billion In Assets Under Management

September 15, 2014 | Bill Doyle

Wealthfront is the first digital investment manager to hit $1 billion in assets under management, and its growth is accelerating. What's creating this momentum? A simple, uncomplicated offer for a...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Webinar: Test Drive! Forrester's 2014 US Mobile Auto Insurance Rankings

September 24, 2014

Webinar: Forrester's Mobile Banking Functionality Benchmark: A European Perspective On Leaders, Laggards, And The Path To Progress

September 25, 2014

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