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Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.
VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce
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Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.
July 24, 2014 | Sucharita Mulpuru
July 24, 2014 | Julie Ask
July 23, 2014 | Julie Ask
July 21, 2014 | Julie Ask
Australian Banks Offer Strong Mobile Services
July 25, 2014 | Stephen Walker
We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the four largest retail banks in Australia on 37 criteria. Australia's banks have laid...
Brands Must Embrace Sales Channels Beyond Marketplaces
July 25, 2014 | Kelland Willis
eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...
eCommerce Adoption, Commerce Solutions...
B2C eCommerce, Online Shopping...
August 13, 2014
October 28, 2014 - October 29, 2014