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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Practice Leader Carrie Johnson (01:07)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

Invest in digital technologies and platforms:

Increase sales through online and mobile touchpoints:


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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Trends 2014: North American Digital Banking

Digital Disruption Will Push Banks To Innovate In Money Management, Sales, And Cross-Channel Interactions

April 22, 2014 | Peter Wannemacher

Five major forces will affect North American digital banking this year: a heavy regulatory burden; unrelenting changes in technology; consumers' rising digital expectations; digital disruption in...

Report: Trends 2014: North American Digital Insurance

The Age Of The Customer Mandates Five Actions In 2014

April 22, 2014 | Ellen Carney

Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing ...

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Analysts Serving This Role

  • Kelland Willis

    Kelland Willis

    Globalization & Localization, B2C eCommerce...

  • Bill Doyle

    Bill Doyle

    Multichannel Customer Experience, Customer Advocacy...

  • Stephen Walker

    Stephen Walker

    Multichannel Customer Experience, Marketing Methods...

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

Webinar: Introducing The New Retail Segmentation: Making Sense Of Emerging Patterns Of Multi-Touchpoint Shopping

May 1, 2014

Webinar: New Mobile Business Models: What mHealth Teaches Us

May 2, 2014

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