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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Practice Leader Carrie Johnson (01:07)

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Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: 2014 Australian Mobile Banking Functionality Benchmark

Australian Banks Offer Strong Mobile Services

July 25, 2014 | Stephen Walker

We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the four largest retail banks in Australia on 37 criteria. Australia's banks have laid...

Report: Selling Direct-To-Consumer Online In China

Brands Must Embrace Sales Channels Beyond Marketplaces

July 25, 2014 | Kelland Willis

eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

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