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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Practice Leader Carrie Johnson (01:07)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

Invest in digital technologies and platforms:

Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix

July 30, 2014 | Julie A. Ask

Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far cry...

Report: The State Of Digital Money Management, 2014

Landscape: The Digital Money Management Playbook

July 30, 2014 | Stephen Walker

Interest in digital money management has been strong for the past few years since pioneers like Wesabe and Mint.com showed how simple online money management could be. Yet despite growing numbers of...

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Analysts Serving This Role

  • Bill Doyle

    Bill Doyle

    Multichannel Customer Experience, Customer Advocacy...

  • Adam Silverman

    Adam Silverman

    B2C eCommerce, Multichannel Architecture...

  • Peter Mueller

    Peter Mueller

    Customer Experience Management, Personalization...

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

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