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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Practice Leader Carrie Johnson (01:07)

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Understand The Digital Business Landscape

Landscape: The Digital Business Transformation Playbook

April 16, 2014 | Martin Gill

To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competitors,...

Report: Analyze This: Web Style Analytics Enters The Retail Store

Privacy Remains A Significant Barrier For Adoption

April 16, 2014 | Adam Silverman

eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

Webinar: Introducing The New Retail Segmentation: Making Sense Of Emerging Patterns Of Multi-Touchpoint Shopping

May 1, 2014

Webinar: New Mobile Business Models: What mHealth Teaches Us

May 2, 2014

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