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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Practice Leader Carrie Johnson (01:07)

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Brief: Why Your Customers Still Use Paper Statements

Answer: Because You Haven't Turned Them Off

August 15, 2014 | Denee Carrington

Electronic statements (eStatements) aren't a new concept to US consumers or billers; however, some industries such as utilities, life insurance, investments, and government lag behind. Despite years...

Report: Globalize Your eBusiness Organization Structure

Organization: The eCommerce Globalization Playbook

August 13, 2014 | Martin Gill

The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Webinar: Digital Disruption Threatens Retail Financial Services: This Time, It's Real

September 3, 2014

Webinar: Forrester's Mobile Banking Functionality Benchmark: A European Perspective On Leaders, Laggards, And The Path To Progress

September 25, 2014

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