eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.


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  • For Marketing Leadership Professionals

    Report: Mobile Advertising: It's Time To Get Personal

    Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

    • Downloads: 20
  • For Customer Insights Professionals

    Report: Quick Take: IBM Acquires Silverpop

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some signifi...

    • Downloads: 33
  • For Marketing Leadership Professionals

    Report: Mobile Is The Real Driver For US Social Media Growth

    We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst fo...

    • Downloads: 7
  • For CMO Professionals

    Report: B2B Marketing's Big Data Destiny

    Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without ...

    • Downloads: 56
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  • For CIOs

    Report: 2014 Technology Imperatives For US Healthcare Insurers

    The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is ...

    • Downloads: 70
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Analysts who cover eCommerce