Forrester

Why Read This Report

We surveyed 73 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to five eCommerce best practices capabilities. We found that adopting eCommerce best practices challenges many organizations. Forty percent evaluate their capabilities to cross-sell and upsell through eMarketing as being poor/below average. And 27% feel they have poor/below average capabilities relative to facilitating returns and exchanges online. As the Internet fast becomes one of the most important sales channels in many industries, enterprises cannot afford not to be participating fully. How well does your organization stack up? Compare your organization to eCommerce best practices, pinpoint the best opportunities for quick wins, and build an action plan to close the gaps.