Forrester

For Analyst Relations Professionals

Tool:Analyzing An AR Value Statement

Discussion:Gartner buys IDEAS, how does that compare to Springboard?

Blogged about how Gartner followed Forrester's lead with their latest acquisition:http://analystrelations.org/2012/04/20/gartner-gets-the-ideas-from-forrester/Someone I don't know made a comment...

Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

For Analyst Relations Professionals

Report:Unleash Maximum Business Value From Industry Analyst Relations

Executive Overview: The Industry Analyst Relations Playbook

Industry analyst relations (AR) is a profession. Done well, it delivers high business value through unique resources — industry analysts. But vendors understand its value poorly and resource it...

• Downloads: 193
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Discussion:What would you improve in the Vendor Briefings process?

See the post here: The hype cycle of Vendor Briefing Requests

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 1: Preparing To Participate

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 396

Discussion:Analyst firms: rock star bands or record label dinosaurs?

I have posted this today: http://wp.me/p9yEt-Q6 Questions for AR pros to ask themselves and relay to their research firms sales repsIs the research published by IT analysis firms fitting with your...

Discussion:Email Management Software

Hi Everyone,We have a small customer support team and we are at a point where we need Email Management Software to help us keep track of customer inquiries.  We are looking for something that is cost...

Discussion:And here are the winners of the "Analyst of the year"...

TheIIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the YearAND THE WINNERS ARE…Analyst of the Year:Gold     medal – Alex Soejarto, Gartner...

Discussion:AR Jobs: Deloitte

Deloitte is looking for an AR Manager based in Hartford, CT, Boston, MA, New York City, or Concord NH. Think you're interested? Read on!...

Discussion:Fighting the Ombudsman

Earlier today during a call with a Gartner analyst I was told Gartner has - or is about to announce - a new policy around what their analysts can and can't accept with respect to vendor gifts,...

Discussion:Why do you tier analysts? And what challenges do you face as you tier them?

We’re about to embark on some research into analyst tiering and we’d be very interested in your perspective on a couple of questions that will shape any resultant report. At the moment, we’re...

Discussion:Who'll be the analyst of the year 2011?

The voting is now open for the IIAR ANALYST OF THE YEAR > http://bit.ly/qdgFtfStar analysts are important because relationships and knowledge are hard to come by. Recognising them is a good way to...

Discussion:Forrester's Core Industry Analyst Relations Scorecard

Discussion:Envision Professional Industry Analyst Relations

Discussion:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors

Good advice that applies to analyst strategies beyond major evaluations.

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 2: Getting Started

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 315

Discussion:Case Study: BMC Software Implements Precision AR

So glad this happened and hope this will help and benefit other AR professionals and their programs.

Discussion:Stop being “angry birds” so you can win!

As I listened to Kevin Lucas conduct a great webinar today (slideware issues aside), I was simultaneously watching the twitter stream at #vendorbriefings.  And I was struck by the fact that there is...

Discussion:Is Influencer Relations the Inevitable Evolution of AR?

A reply from Mel Ruby to my question about whether AR was growing combined with a series of conversations I had this week at the AR Council meeting in DC and discovering two members had influencer...

Discussion:Best Practices For Major Analyst Evaluations, Part 1: Preparing To Participate

This is a great prep doc; the one recommendation that jumped off the page for me was to "address likely evaluation criteria year-round." That should be a mantra incorporated into every vendor's AR...

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 4: Managing The Results

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 275

For Analyst Relations Professionals

Report:Understand Why There's No One-Size-Fits-All AR Program

Business Impact: The Industry Analyst Relations Playbook

It's understandable that AR newcomers think — or maybe just hope — that there's a one-size-fits-all AR program that they can apply to their companies. After all, they're short on money,...

• Downloads: 451

For Analyst Relations Professionals

Report:Case Study: Tuning In To Neustar's Briefing Performance Program

The Role Of Active Hosts In Briefing Success

Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

• Downloads: 153

Discussion:Ten minutes for Forrester AR research in return

Forrester is working on some new AR research and is looking for any AR objectives and metrics that your organization uses.  Have ten minutes? Your completed survey will land you a complimentary copy...